Clearly Filtered vs PUR:Which is more popular by branded search?
In August 2026, PUR had more branded searches than Clearly Filtered among water filter pitcher brands worldwide. PUR was estimated to have 41.9K branded searches compared to Clearly Filtered’s 36.5K, and held a 4.7% Share of Search versus Clearly Filtered’s 4.1%. Worldwide · English terms: these are worldwide searches for English-language branded terms.
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Which is more popular in search, Clearly Filtered or PUR?
Compare brands selling pitcher-style household water filters. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for PUR, Clearly Filtered. The figures are in the table below the chart.
View monthly share of search table
| Month | Brita | LifeStraw | Culligan ZeroWater | PUR | Clearly Filtered |
|---|---|---|---|---|---|
| Oct 2025 | 62.6% | 15.2% | 13.1% | 4.9% | 4.2% |
| Nov 2025 | 62% | 15.2% | 14% | 4.8% | 4.1% |
| Dec 2025 | 62.5% | 15.7% | 13.2% | 3.9% | 4.6% |
| Jan 2026 | 62.9% | 15% | 13.2% | 4.5% | 4.4% |
| Feb 2026 | 60.8% | 14.4% | 13.4% | 5.7% | 5.8% |
| Mar 2026 | 51.6% | 18.9% | 19% | 4% | 6.5% |
| Apr 2026 | 59.1% | 15.8% | 14.7% | 3.9% | 6.5% |
| May 2026 | 59.7% | 15.9% | 13.2% | 4.6% | 6.6% |
| Jun 2026 | 62.9% | 14.5% | 13% | 4.4% | 5.2% |
| Jul 2026 | 61.8% | 14% | 12.2% | 4.9% | 7.1% |
| Aug 2026 | 64.1% | 15.7% | 11.4% | 4.7% | 4.1% |
| Sep 2026 | — | — | — | — | — |
How has the Clearly Filtered and PUR comparison changed over the last 12 months?
3 findings
- The lead changed hands 4 times in the 11 months ending August 2026: Clearly Filtered took it in December 2025, PUR took it in January 2026, Clearly Filtered took it in February 2026, PUR took it in August 2026.
- Across the 11 months ending August 2026, Clearly Filtered’s estimated Share of Search among water filter pitcher brands worldwide moved from 4.2% to 4.1%, and its estimated monthly branded searches moved from 29.9K to 36.5K.
- Across the 11 months ending August 2026, PUR’s estimated Share of Search among water filter pitcher brands worldwide moved from 4.9% to 4.7%, and its estimated monthly branded searches moved from 35.1K to 41.9K.
How did search popularity change for water filter pitcher brands worldwide in August 2026?
2 changes
In August 2026, Clearly Filtered lost estimated Share of Search among water filter pitcher brands worldwide, from 7.1% to 4.1%.
In August 2026, PUR rose from 5th to 4th among water filter pitcher brands worldwide.
How each brand is measured
Brandwave collects information about searches that people make online using Clearly Filtered’s and PUR’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Clearly Filtered
6 branded search terms
- clearly filtered
- clearly filtered pitcher
- clearly filtered water filter
- clearly filtered water pitcher
- clearlyfiltered
- clearlyfiltered com
PUR
5 branded search terms
- pitcher pur
- pur com
- pur water filter
- pur water filter pitcher
- pur water pitcher
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