PUR vs Puretec:Which is searched more?
In September 2026, Puretec had more branded searches than PUR among water filter brands worldwide. Puretec had about 15,100 branded searches, while PUR had 720. Puretec made up 3.6% of all water filter brand searches we track, and PUR accounted for 0.17%. These are worldwide searches for English-language branded terms.
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Is PUR or Puretec more popular in search?
Compare the water filter brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of searches by month for Puretec, PUR. The figures are in the table below the chart.
View monthly share of searches table
| Month | Brita | BWT | Waterdrop | Aquasana | Puretec | APEC Water Systems | Philips | PUR |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 47.9% | 26.2% | 9.9% | 7.9% | 3.7% | 2.4% | 1.9% | 0.21% |
| Nov 2025 | 47.6% | 26% | 9.8% | 7.8% | 3.9% | 2.3% | 2.3% | 0.17% |
| Dec 2025 | 50.4% | 22.7% | 10.5% | 8.3% | 3.4% | 2.5% | 2% | 0.18% |
| Jan 2026 | 45.7% | 25% | 11.5% | 9.2% | 3.8% | 2.3% | 2.3% | 0.16% |
| Feb 2026 | 45.4% | 24.9% | 11.4% | 9.1% | 4.1% | 2.7% | 2.2% | 0.16% |
| Mar 2026 | 47.8% | 26.2% | 9.9% | 7.9% | 3.9% | 2.4% | 1.9% | 0.17% |
| Apr 2026 | 50.2% | 22.6% | 10.4% | 8.3% | 3.8% | 2.5% | 2% | 0.18% |
| May 2026 | 45.1% | 30.3% | 9.3% | 7.4% | 3.7% | 2.2% | 1.8% | 0.16% |
| Jun 2026 | 48.6% | 26.6% | 10.1% | 6.6% | 3.6% | 2.4% | 2% | 0.17% |
| Jul 2026 | 51% | 23% | 10.5% | 6.9% | 3.9% | 2.5% | 2.1% | 0.22% |
| Aug 2026 | 54.9% | 20.2% | 9.3% | 7.4% | 3.6% | 2.2% | 2.2% | 0.22% |
| Sep 2026 | 48.4% | 26.5% | 10% | 6.5% | 3.6% | 2.4% | 2.4% | 0.17% |
How has the PUR and Puretec comparison changed over the last 12 months?
3 findings
- Puretec was ahead of PUR in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, PUR’s share of searches among water filter brands worldwide moved from 0.21% to 0.17%, and its estimated monthly branded searches moved from 880 to 720.
- Across the 12 months ending September 2026, Puretec’s share of searches among water filter brands worldwide moved from 3.7% to 3.6%, and its estimated monthly branded searches moved from 15.5K to 15.1K.
How did search popularity change for water filter brands worldwide in September 2026?
1 change
Estimated monthly branded searches for PUR worldwide fell 18.2% over 12 measured months, from 880 to 720 in September 2026.
How are branded searches counted?
5 search terms
Brandwave collects information about searches that people make online using PUR’s and Puretec’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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