Brandwave

How popular isSamsung in search?

In September 2026, there were an estimated 352K branded searches for Samsung worldwide which is down 22.1% over the last 12 months. Samsung holds 2.5% estimated Share of Search among home Theatre brands worldwide and is ranked 5th of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. JBL31.5%
  2. Yamaha29.5%
  3. Sony28.6%
  4. Philips7%
  5. Samsung2.5%
  6. Intex0.79%
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Which home Theatre brands compete with Samsung?

Samsung against home Theatre brands worldwide, by month

Share of Search by month for JBL, Yamaha, Sony, Philips, Samsung. The figures are in the table below the chart.

View monthly share of search table
MonthJBLYamahaSonyPhilipsSamsungIntex
Oct 202531.1%31.6%25%8%3.5%0.85%
Nov 202536.4%26%26.4%7.7%2.7%0.7%
Dec 202537.6%25.1%26%8.1%2.4%0.68%
Jan 202633.6%28.4%27.3%7.2%2.8%0.76%
Feb 202628.2%33.7%26.4%7.7%3.1%0.91%
Mar 202626.8%37.5%25.2%6.7%2.8%1%
Apr 202635.6%29.9%24%6.5%2.6%1.5%
May 202633.1%30.3%24.9%6.4%2.6%2.7%
Jun 202633.5%29.7%23.9%6.3%2.6%4%
Jul 202632.4%28.7%26.6%7%2.6%2.6%
Aug 202633%27.9%27.5%7.1%2.9%1.7%
Sep 202631.5%29.5%28.6%7%2.5%0.79%

  1. 1.JBL

    31.5%

    Held 1st. 4.4M estimated branded searches, -9.7% vs prior month. Share -1.4 points.

  2. 2.Yamaha

    29.5%

    Held 2nd. 4.1M estimated branded searches, 0% vs prior month. Share +1.7 points.

  3. 3.Sony

    28.6%

    Held 3rd. 4M estimated branded searches, -1.7% vs prior month. Share +1.1 points.

  4. 4.Philips

    7%

    Held 4th. 970K estimated branded searches, -7.3% vs prior month. Share -0.1 points.

  5. 5.Samsung

    2.5%

    Held 5th. 352K estimated branded searches, -16.6% vs prior month. Share -0.3 points.

  6. 6.Intex

    0.79%

    Held 6th. 110K estimated branded searches, -55.3% vs prior month. Share -0.9 points.

Compare search popularity between Samsung and its closest rivals

Every comparison with Samsung

How has branded search demand for Samsung changed worldwide over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for Samsung worldwide fell from 452K to 352K.
  • Across the 12 months ending September 2026, Samsung’s estimated Share of Search among home Theatre brands worldwide decreased from 3.5% to 2.5%.
  • Across the 12 months ending September 2026, Samsung’s estimated Share of Search among home Theatre brands worldwide peaked at 3.5% in October 2025 and was lowest at 2.4% in December 2025.

How did search popularity change for home Theatre brands worldwide in September 2026?

  1. In September 2026, Yamaha gained estimated Share of Search among home Theatre brands worldwide, from 27.9% to 29.5%.

  2. In September 2026, Sony gained estimated Share of Search among home Theatre brands worldwide, from 27.5% to 28.6%.

  3. In September 2026, JBL lost estimated Share of Search among home Theatre brands worldwide, from 33% to 31.5%.

  4. In September 2026, Intex lost estimated Share of Search among home Theatre brands worldwide, from 1.7% to 0.79%.

  5. Estimated monthly branded searches for Samsung worldwide fell 22.1% over 12 measured months, from 452K to 352K in September 2026.

Where does Samsung compete?

Samsung is ranked in 77 competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Smartphone brands5th of 50.07%Show ranking
Chromebook Charger brands5th of 60.07%Show ranking
Sleep Tracker brands5th of 60.08%Show ranking
Wireless Charger brands4th of 70.08%Show ranking
Buds brands3rd of 40.08%Show ranking
Step Counter brands2nd of 40.08%Show ranking
Tablet brands6th of 60.08%Show ranking
Kids tablets2nd of 60.08%Show ranking
Earbud brands5th of 51.7%Show ranking
Smartwatch brands5th of 52.3%Show ranking
Home Cinema brands7th of 82.4%Show ranking
Home Theatre brands5th of 62.5%Shown above
Cordless vacuum brands6th of 82.9%Show ranking
Smart Scale brands6th of 82.9%Show ranking
Bluetooth Headphones brands6th of 73.1%Show ranking
Wireless earbud brands6th of 63.1%Show ranking
Earphones brands5th of 73.5%Show ranking
Hard Drive brands3rd of 64%Show ranking
TV brands7th of 74.1%Show ranking
Washing machine brands9th of 134.5%Show ranking
Surround Sound System brands6th of 74.8%Show ranking
Television brands5th of 55.3%Show ranking
Soundbar brands5th of 55.3%Show ranking
Earbud Replacement Tips brands4th of 45.5%Show ranking
Cat Tracker brands3rd of 65.7%Show ranking
Portable Projector brands5th of 65.8%Show ranking
Fridge brands7th of 156.1%Show ranking
Soundbar With Subwoofer brands4th of 46.6%Show ranking
Computer monitor brands4th of 56.7%Show ranking
Double Wall Oven brands5th of 87.2%Show ranking
Oven Rack Replacement brands5th of 77.3%Show ranking
Home appliance brands6th of 107.3%Show ranking
Refrigerator Filter Replacement brands5th of 67.4%Show ranking
Curved monitor brands4th of 58.1%Show ranking
Portable Charger brands4th of 79.1%Show ranking
Fridge Filter brands4th of 89.1%Show ranking
Gas Cooktop brands4th of 79.1%Show ranking
Clothes Dryer brands4th of 69.3%Show ranking
Deep Freezer brands5th of 59.3%Show ranking
Oven Shelf brands4th of 69.4%Show ranking
Boost brands2nd of 59.9%Show ranking
Mini Projector brands4th of 510%Show ranking
Front Load Washer brands4th of 510.2%Show ranking
Dryer Heating Element brands4th of 510.3%Show ranking
Dishwasher Repairs4th of 610.4%Show ranking
Counter Depth Refrigerator brands4th of 610.6%Show ranking
Appliance Repairs4th of 510.7%Show ranking
Induction Stove brands4th of 510.7%Show ranking
Laser Printer brands4th of 610.7%Show ranking
Range hoods3rd of 610.9%Show ranking
Microwave brands5th of 511.1%Show ranking
Projector Screen brands4th of 611.2%Show ranking
Freestanding Gas Range brands4th of 411.3%Show ranking
Refrigerator Repairs4th of 411.3%Show ranking
Slimline Dishwasher brands4th of 611.8%Show ranking
Condenser Tumble Dryer brands3rd of 613.3%Show ranking
Microwave Oven brands4th of 613.4%Show ranking
Laundry appliance brands4th of 514.2%Show ranking
Refrigerator Double Door brands4th of 514.2%Show ranking
Fridge Services4th of 514.5%Show ranking
Clothes Steamer brands4th of 514.8%Show ranking
Induction Oven brands3rd of 515.7%Show ranking
Usb Stick brands3rd of 416.5%Show ranking
Gas Stove brands3rd of 417.5%Show ranking
Connected TV advertising platforms2nd of 517.9%Show ranking
Gas Dryer brands3rd of 319.2%Show ranking
Countertop Dishwasher brands2nd of 319.6%Show ranking
Printer Drivers brands3rd of 521%Show ranking
Short Throw Projector brands3rd of 321.3%Show ranking
Dishwasher brands3rd of 622.5%Show ranking
External drive brands2nd of 628.3%Show ranking
External SSD brands2nd of 529%Show ranking
Refrigerator brands2nd of 532.4%Show ranking
Front Loader brands2nd of 436.1%Show ranking
Memory card brands2nd of 638.6%Show ranking
Flash Drive brands2nd of 438.6%Show ranking
Induction Hob brands1st of 355.5%Show ranking

How is Samsung measured?

Brandwave collects information about searches that people make online using Samsung’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

3 branded search terms

  • samsung com
  • samsung washer
  • samsung washing machine

How the Brand Demand Index is measured

Who owns Samsung?

Samsung is owned by Samsung. Brandwave also tracks Samsung Galaxy Ring and Samsung SSD, owned by the same company, worldwide.

Do you work for Samsung? To request corrections or removal please contact us via our support page and we will be happy to assist.

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