Brandwave

Hard drive brands:Which are searched most?

In September 2026, SanDisk was the most searched among hard drive brands worldwide, with an estimated 550K branded searches and 44.8% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. SanDisk44.8%
  2. Samsung28.6%
  3. Seagate13.4%
  4. Western Digital11%
  5. LaCie2.2%

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Share of SearchLeaderboard

Compare the hard drive brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among hard drive brands worldwide, by month

Share of Search by month for SanDisk, Samsung, Seagate, Western Digital, LaCie. The figures are in the table below the chart.

View monthly share of search table
MonthSanDiskSamsungSeagateWestern DigitalLaCie
Oct 202530.3%37.2%16.6%13.6%2.2%
Nov 202536.2%34.6%13.3%13.3%2.7%
Dec 202532.8%35.4%14.7%14.7%2.4%
Jan 202644.7%26.4%13.4%13.4%2.2%
Feb 202640.3%27.6%12.1%18%2%
Mar 202637.8%31.6%13.9%13.9%2.8%
Apr 202643.7%27.9%13.1%13.1%2.2%
May 202652.5%22.4%12.8%10.5%1.7%
Jun 202647.6%24.9%14.2%11.7%1.6%
Jul 202647.8%26.7%14.3%9.6%1.6%
Aug 202645.4%28.4%13.6%11.1%1.5%
Sep 202644.8%28.6%13.4%11%2.2%

This month’s ranking, September 2026

  1. 1.SanDisk

    44.8%

    Held 1st. 550K estimated branded searches, -18.3% vs prior month. Share -0.6 points.

  2. 2.Samsung

    28.6%

    Held 2nd. 352K estimated branded searches, -16.6% vs prior month. Share +0.2 points.

  3. 3.Seagate

    13.4%

    Held 3rd. 165K estimated branded searches, -17.9% vs prior month. Share -0.1 points.

  4. 4.Western Digital

    11%

    Held 4th. 135K estimated branded searches, -18.2% vs prior month. Share -0.1 points.

  5. 5.LaCie

    2.2%

    Held 5th. 27.1K estimated branded searches, +22.1% vs prior month. Share +0.7 points.

Compare search popularity between leading brands

Which brand is most popular in search among hard drive brands worldwide?

In September 2026, SanDisk was the most searched among hard drive brands worldwide, with an estimated 550K branded searches and 44.8% estimated Share of Search within this set. Samsung is in 2nd place, 16.2 percentage points behind at 28.6% Share of Search.

Global hard drive brands, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
SanDisk30.3% → 44.8%52.5%May 202630.3%Oct 20252nd → 1st
Samsung37.2% → 28.6%37.2%Oct 202522.4%May 20261st → 2nd
Seagate16.6% → 13.4%16.6%Oct 202512.1%Feb 20263rd
Western Digital13.6% → 11%18%Feb 20269.6%Jul 20264th
LaCie2.2%2.8%Mar 20261.5%Aug 20265th

Each finding as a sentence

  • Across the 12 months ending September 2026, SanDisk’s estimated Share of Search among hard drive brands worldwide increased from 30.3% to 44.8%.
  • Across the 12 months ending September 2026, Samsung’s estimated Share of Search among hard drive brands worldwide decreased from 37.2% to 28.6%.
  • Across the 12 months ending September 2026, Seagate’s estimated Share of Search among hard drive brands worldwide decreased from 16.6% to 13.4%.
  • Across the 12 months ending September 2026, Western Digital’s estimated Share of Search among hard drive brands worldwide decreased from 13.6% to 11%.
  • Across the 12 months ending September 2026, SanDisk’s estimated Share of Search among hard drive brands worldwide peaked at 52.5% in May 2026 and was lowest at 30.3% in October 2025.
  • Across the 12 months ending September 2026, Samsung’s estimated Share of Search among hard drive brands worldwide peaked at 37.2% in October 2025 and was lowest at 22.4% in May 2026.
  • Across the 12 months ending September 2026, Seagate’s estimated Share of Search among hard drive brands worldwide peaked at 16.6% in October 2025 and was lowest at 12.1% in February 2026.
  • Across the 12 months ending September 2026, Western Digital’s estimated Share of Search among hard drive brands worldwide peaked at 18% in February 2026 and was lowest at 9.6% in July 2026.
  • Across the 12 months ending September 2026, LaCie’s estimated Share of Search among hard drive brands worldwide peaked at 2.8% in March 2026 and was lowest at 1.5% in August 2026.
  • Across the 12 months ending September 2026, SanDisk rose from 2nd to 1st among hard drive brands worldwide.
  • Across the 12 months ending September 2026, Samsung fell from 1st to 2nd among hard drive brands worldwide.
  • Across the 12 months ending September 2026, LaCie held steady: its estimated Share of Search among hard drive brands worldwide moved less than 0.5 percentage points.

How did search popularity change for hard drive brands worldwide in September 2026?

  1. In September 2026, LaCie gained estimated Share of Search among hard drive brands worldwide, from 1.5% to 2.2%.

  2. In September 2026, SanDisk lost estimated Share of Search among hard drive brands worldwide, from 45.4% to 44.8%.

  3. Samsung’s estimated Share of Search among hard drive brands worldwide has gained ground for 3 months in a row, from 24.9% to 28.6% in September 2026.

  4. Estimated monthly branded searches for Western Digital worldwide fell 18.2% over 12 measured months, from 165K to 135K in September 2026.

  5. Estimated monthly branded searches for Seagate worldwide fell 17.9% over 12 measured months, from 201K to 165K in September 2026.

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