Brandwave

How popular isSamsung in search?

In September 2026, there were an estimated 352K branded searches for Samsung worldwide which is down 22.1% over the last 12 months. Samsung holds 28.6% estimated Share of Search among hard drive brands worldwide and is ranked 2nd of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. SanDisk44.8%
  2. Samsung28.6%
  3. Seagate13.4%
  4. Western Digital11%
  5. LaCie2.2%
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Which hard drive brands compete with Samsung?

Samsung against hard drive brands worldwide, by month

Share of Search by month for SanDisk, Samsung, Seagate, Western Digital, LaCie. The figures are in the table below the chart.

View monthly share of search table
MonthSanDiskSamsungSeagateWestern DigitalLaCie
Oct 202530.3%37.2%16.6%13.6%2.2%
Nov 202536.2%34.6%13.3%13.3%2.7%
Dec 202532.8%35.4%14.7%14.7%2.4%
Jan 202644.7%26.4%13.4%13.4%2.2%
Feb 202640.3%27.6%12.1%18%2%
Mar 202637.8%31.6%13.9%13.9%2.8%
Apr 202643.7%27.9%13.1%13.1%2.2%
May 202652.5%22.4%12.8%10.5%1.7%
Jun 202647.6%24.9%14.2%11.7%1.6%
Jul 202647.8%26.7%14.3%9.6%1.6%
Aug 202645.4%28.4%13.6%11.1%1.5%
Sep 202644.8%28.6%13.4%11%2.2%

  1. 1.SanDisk

    44.8%

    Held 1st. 550K estimated branded searches, -18.3% vs prior month. Share -0.6 points.

  2. 2.Samsung

    28.6%

    Held 2nd. 352K estimated branded searches, -16.6% vs prior month. Share +0.2 points.

  3. 3.Seagate

    13.4%

    Held 3rd. 165K estimated branded searches, -17.9% vs prior month. Share -0.1 points.

  4. 4.Western Digital

    11%

    Held 4th. 135K estimated branded searches, -18.2% vs prior month. Share -0.1 points.

  5. 5.LaCie

    2.2%

    Held 5th. 27.1K estimated branded searches, +22.1% vs prior month. Share +0.7 points.

Compare search popularity between Samsung and its closest rivals

Every comparison with Samsung

How has branded search demand for Samsung changed worldwide over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for Samsung worldwide fell from 452K to 352K.
  • Across the 12 months ending September 2026, Samsung’s estimated Share of Search among hard drive brands worldwide decreased from 37.2% to 28.6%.
  • Across the 12 months ending September 2026, Samsung’s estimated Share of Search among hard drive brands worldwide peaked at 37.2% in October 2025 and was lowest at 22.4% in May 2026.
  • Across the 12 months ending September 2026, Samsung fell from 1st to 2nd among hard drive brands worldwide.

How did search popularity change for hard drive brands worldwide in September 2026?

  1. In September 2026, LaCie gained estimated Share of Search among hard drive brands worldwide, from 1.5% to 2.2%.

  2. In September 2026, SanDisk lost estimated Share of Search among hard drive brands worldwide, from 45.4% to 44.8%.

  3. Samsung’s estimated Share of Search among hard drive brands worldwide has gained ground for 3 months in a row, from 24.9% to 28.6% in September 2026.

  4. Estimated monthly branded searches for Western Digital worldwide fell 18.2% over 12 measured months, from 165K to 135K in September 2026.

  5. Estimated monthly branded searches for Seagate worldwide fell 17.9% over 12 measured months, from 201K to 165K in September 2026.

Where does Samsung compete?

Samsung is ranked in 56 competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Smartphone brands5th of 50.07%Show ranking
Earbud brands5th of 51.7%Show ranking
Tablet brands5th of 52.1%Show ranking
Smartwatch brands5th of 52.3%Show ranking
Home cinema brands7th of 82.4%Show ranking
Cordless vacuum brands6th of 82.9%Show ranking
Bluetooth headphones brands6th of 73.1%Show ranking
Wireless earbud brands6th of 63.1%Show ranking
Earphones brands5th of 63.6%Show ranking
TV brands7th of 74.1%Show ranking
Smart scale brands5th of 64.7%Show ranking
Surround sound system brands6th of 74.8%Show ranking
Television brands5th of 55.3%Show ranking
Soundbar brands5th of 55.3%Show ranking
Washing machine brands8th of 125.5%Show ranking
Fridge brands7th of 156.1%Show ranking
Soundbar with subwoofer brands4th of 46.6%Show ranking
Bluetooth earbuds brands3rd of 36.6%Show ranking
Computer monitor brands4th of 56.7%Show ranking
Double wall oven brands5th of 87.2%Show ranking
Home appliance brands6th of 107.3%Show ranking
Curved monitor brands4th of 58.1%Show ranking
Sleep tracker brands3rd of 38.4%Show ranking
Gas cooktop brands4th of 79.1%Show ranking
Front load washer brands4th of 510.2%Show ranking
Counter depth refrigerator brands4th of 610.6%Show ranking
Induction stove brands4th of 510.7%Show ranking
Range hoods3rd of 610.9%Show ranking
Microwave brands5th of 511.1%Show ranking
Freestanding gas range brands4th of 411.3%Show ranking
Portable projector brands3rd of 411.6%Show ranking
Slimline dishwasher brands4th of 611.8%Show ranking
Wireless charger brands3rd of 513%Show ranking
Portable charger brands3rd of 513.3%Show ranking
Clothes dryer brands3rd of 513.7%Show ranking
Deep freezer brands4th of 413.7%Show ranking
Laundry appliance brands4th of 514.2%Show ranking
Refrigerator double door brands4th of 514.2%Show ranking
Microwave oven brands4th of 514.3%Show ranking
Clothes steamer brands4th of 514.8%Show ranking
Induction oven brands3rd of 515.7%Show ranking
Laser printer brands3rd of 517.1%Show ranking
Gas stove brands3rd of 417.5%Show ranking
Connected TV advertising platforms2nd of 517.9%Show ranking
Gas dryer brands3rd of 319.2%Show ranking
Short throw projector brands3rd of 321.3%Show ranking
Dishwasher brands3rd of 622.5%Show ranking
Condenser tumble dryer brands2nd of 524.7%Show ranking
External drive brands2nd of 628.3%Show ranking
Hard drive brands2nd of 528.6%Shown above
External SSD brands2nd of 529%Show ranking
Refrigerator brands2nd of 532.4%Show ranking
Kids tablets1st of 536.4%Show ranking
Memory card brands2nd of 638.6%Show ranking
Flash drive brands2nd of 438.6%Show ranking
Induction hob brands1st of 355.5%Show ranking

How is Samsung measured?

Brandwave collects information about searches that people make online using Samsung’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

3 branded search terms

  • samsung com
  • samsung washer
  • samsung washing machine

How the Brand Demand Index is measured

Who owns Samsung?

Samsung is owned by Samsung. Brandwave also tracks Samsung Galaxy Ring and Samsung SSD, owned by the same company, worldwide.

Do you work for Samsung? To request corrections or removal please contact us via our support page and we will be happy to assist.

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