How popular isSeagate in search?
In September 2026, there were an estimated 165K branded searches for Seagate worldwide which is down 17.9% over the last 12 months. Seagate holds 16.7% estimated Share of Search among hard drive brands worldwide and is ranked 2nd of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.
SanDisk55.7%
Seagate16.7%
Western Digital13.7%
Samsung11.1%
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Which hard drive brands compete with Seagate?
Share of Search by month for SanDisk, Seagate, Western Digital, Samsung, LaCie. The figures are in the table below the chart.
View monthly share of search table
| Month | SanDisk | Seagate | Western Digital | Samsung | LaCie |
|---|---|---|---|---|---|
| Oct 2025 | 42.2% | 23.1% | 18.9% | 12.6% | 3.1% |
| Nov 2025 | 47.5% | 17.4% | 17.4% | 14.2% | 3.5% |
| Dec 2025 | 44.1% | 19.8% | 19.8% | 13.2% | 3.2% |
| Jan 2026 | 55.2% | 16.5% | 16.5% | 9% | 2.7% |
| Feb 2026 | 49% | 14.7% | 21.9% | 12% | 2.4% |
| Mar 2026 | 47.5% | 17.4% | 17.4% | 14.2% | 3.5% |
| Apr 2026 | 54.1% | 16.2% | 16.2% | 10.8% | 2.7% |
| May 2026 | 62.1% | 15.2% | 12.4% | 8.3% | 2% |
| Jun 2026 | 57.5% | 17.2% | 14.1% | 9.4% | 1.9% |
| Jul 2026 | 57.7% | 17.2% | 11.6% | 11.6% | 1.9% |
| Aug 2026 | 56.3% | 16.8% | 13.8% | 11.3% | 1.9% |
| Sep 2026 | 55.7% | 16.7% | 13.7% | 11.1% | 2.7% |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 55.7% | 550K | -18.3% | -0.5 points | |
| 2, held 2nd | 16.7% | 165K | -17.9% | -0.1 points | |
| 3, held 3rd | 13.7% | 135K | -18.2% | -0.1 points | |
| 4, held 4th | 11.1% | 110K | -18.5% | -0.1 points | |
| 5, held 5th | 2.7% | 27.1K | +22.1% | +0.9 points |
1.
55.7%
Held 1st. 550K estimated branded searches, -18.3% vs prior month. Share -0.5 points.
2.
16.7%
Held 2nd. 165K estimated branded searches, -17.9% vs prior month. Share -0.1 points.
13.7%
Held 3rd. 135K estimated branded searches, -18.2% vs prior month. Share -0.1 points.
4.
Samsung11.1%
Held 4th. 110K estimated branded searches, -18.5% vs prior month. Share -0.1 points.
5.
2.7%
Held 5th. 27.1K estimated branded searches, +22.1% vs prior month. Share +0.9 points.
Compare search popularity between Seagate and its closest rivals
How has branded search demand for Seagate changed worldwide over the last 12 months?
3 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Seagate worldwide fell from 201K to 165K.
- Across the 12 months ending September 2026, Seagate’s estimated Share of Search among hard drive brands worldwide decreased from 23.1% to 16.7%.
- Across the 12 months ending September 2026, Seagate’s estimated Share of Search among hard drive brands worldwide peaked at 23.1% in October 2025 and was lowest at 14.7% in February 2026.
How did search popularity change for hard drive brands worldwide in September 2026?
4 changes
In September 2026, LaCie gained estimated Share of Search among hard drive brands worldwide, from 1.9% to 2.7%.
In September 2026, SanDisk lost estimated Share of Search among hard drive brands worldwide, from 56.3% to 55.7%.
Estimated monthly branded searches for Western Digital worldwide fell 18.2% over 12 measured months, from 165K to 135K in September 2026.
Estimated monthly branded searches for Seagate worldwide fell 17.9% over 12 measured months, from 201K to 165K in September 2026.
Where does Seagate compete?
| Competitor set | Rank | Share of Search | Ranking |
|---|---|---|---|
| External SSD brands | 3rd of 5 | 14.1% | Show ranking |
| External drive brands | 2nd of 6 | 16.5% | Show ranking |
| Hard drive brands | 2nd of 5 | 16.7% | Shown above |
| Storage drive and memory card brands | 2nd of 6 | 17.9% | Show ranking |
| NAS drive brands | 2nd of 6 | 22.9% | Show ranking |
How is Seagate measured?
Brandwave collects information about searches that people make online using Seagate’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- seagate
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