LaCie vs Seagate:Which is searched more?
In September 2026, Seagate had more branded searches than LaCie among hard drive brands worldwide. Seagate was estimated to have 165K branded searches compared to LaCie’s 27.1K, and held a 13.4% Share of Search versus LaCie’s 2.2%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, LaCie or Seagate?
Compare the hard drive brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Seagate, LaCie. The figures are in the table below the chart.
View monthly share of search table
| Month | SanDisk | Samsung | Seagate | Western Digital | LaCie |
|---|---|---|---|---|---|
| Oct 2025 | 30.3% | 37.2% | 16.6% | 13.6% | 2.2% |
| Nov 2025 | 36.2% | 34.6% | 13.3% | 13.3% | 2.7% |
| Dec 2025 | 32.8% | 35.4% | 14.7% | 14.7% | 2.4% |
| Jan 2026 | 44.7% | 26.4% | 13.4% | 13.4% | 2.2% |
| Feb 2026 | 40.3% | 27.6% | 12.1% | 18% | 2% |
| Mar 2026 | 37.8% | 31.6% | 13.9% | 13.9% | 2.8% |
| Apr 2026 | 43.7% | 27.9% | 13.1% | 13.1% | 2.2% |
| May 2026 | 52.5% | 22.4% | 12.8% | 10.5% | 1.7% |
| Jun 2026 | 47.6% | 24.9% | 14.2% | 11.7% | 1.6% |
| Jul 2026 | 47.8% | 26.7% | 14.3% | 9.6% | 1.6% |
| Aug 2026 | 45.4% | 28.4% | 13.6% | 11.1% | 1.5% |
| Sep 2026 | 44.8% | 28.6% | 13.4% | 11% | 2.2% |
How has the LaCie and Seagate comparison changed over the last 12 months?
3 findings
- Seagate was ahead of LaCie in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, LaCie’s estimated Share of Search among hard drive brands worldwide held steady at 2.2%, and its estimated monthly branded searches held steady at 27.1K.
- Across the 12 months ending September 2026, Seagate’s estimated Share of Search among hard drive brands worldwide moved from 16.6% to 13.4%, and its estimated monthly branded searches moved from 201K to 165K.
How did search popularity change for hard drive brands worldwide in September 2026?
2 changes
In September 2026, LaCie gained estimated Share of Search among hard drive brands worldwide, from 1.5% to 2.2%.
Estimated monthly branded searches for Seagate worldwide fell 17.9% over 12 measured months, from 201K to 165K in September 2026.
Other head-to-heads among hard drive brands
How each brand is measured
Brandwave collects information about searches that people make online using LaCie’s and Seagate’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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