How popular isLaCie in search?
In August 2026, there were an estimated 22.2K branded searches for LaCie worldwide which is down 18.1% over the last 11 months. LaCie holds 1.5% estimated Share of Search among external drive brands worldwide and is ranked 5th of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.
SanDisk45%
Samsung28.2%Seagate13.4%
Western Digital11%
Crucial0.81%
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Which external drive brands compete with LaCie?
Share of Search by month for SanDisk, Samsung, Seagate, Western Digital, LaCie. The figures are in the table below the chart.
View monthly share of search table
| Month | SanDisk | Samsung | Seagate | Western Digital | LaCie | Crucial |
|---|---|---|---|---|---|---|
| Oct 2025 | 30% | 36.9% | 16.4% | 13.5% | 2.2% | 0.99% |
| Nov 2025 | 35.7% | 34.1% | 13.1% | 13.1% | 2.6% | 1.4% |
| Dec 2025 | 29.3% | 31.6% | 13.1% | 13.1% | 2.2% | 10.7% |
| Jan 2026 | 43.8% | 25.8% | 13.1% | 13.1% | 2.2% | 2.2% |
| Feb 2026 | 39.7% | 27.1% | 11.9% | 17.7% | 2% | 1.6% |
| Mar 2026 | 37.3% | 31.2% | 13.7% | 13.7% | 2.7% | 1.5% |
| Apr 2026 | 43.2% | 27.6% | 13% | 13% | 2.1% | 1.2% |
| May 2026 | 52.1% | 22.3% | 12.7% | 10.4% | 1.7% | 0.77% |
| Jun 2026 | 47.2% | 24.7% | 14.1% | 11.6% | 1.6% | 0.85% |
| Jul 2026 | 47.4% | 26.5% | 14.2% | 9.5% | 1.6% | 0.85% |
| Aug 2026 | 45% | 28.2% | 13.4% | 11% | 1.5% | 0.81% |
| Sep 2026 | — | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 45% | 673K | 0% | -2.4 points | |
| 2, held 2nd | 28.2% | 422K | +12% | +1.7 points | |
| 3, held 3rd | 13.4% | 201K | 0% | -0.7 points | |
| 4, held 4th | 11% | 165K | +22.2% | +1.5 points | |
| 5, held 5th | 1.5% | 22.2K | 0% | -0.1 points | |
| 6, held 6th | 0.81% | 12.1K | 0% | 0 points |
1.
45%
Held 1st. 673K estimated branded searches, 0% vs prior month. Share -2.4 points.
2.
Samsung28.2%
Held 2nd. 422K estimated branded searches, +12% vs prior month. Share +1.7 points.
3.
13.4%
Held 3rd. 201K estimated branded searches, 0% vs prior month. Share -0.7 points.
11%
Held 4th. 165K estimated branded searches, +22.2% vs prior month. Share +1.5 points.
5.
1.5%
Held 5th. 22.2K estimated branded searches, 0% vs prior month. Share -0.1 points.
6.
Crucial0.81%
Held 6th. 12.1K estimated branded searches, 0% vs prior month. Share 0 points.
Compare search popularity between LaCie and its closest rivals
Every comparison with LaCie
5 comparisons
How has branded search demand for LaCie changed worldwide over the last 12 months?
3 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for LaCie worldwide fell from 27.1K to 22.2K.
- Across the 11 months ending August 2026, LaCie’s estimated Share of Search among external drive brands worldwide decreased from 2.2% to 1.5%.
- Across the 11 months ending August 2026, LaCie’s estimated Share of Search among external drive brands worldwide peaked at 2.7% in March 2026 and was lowest at 1.5% in August 2026.
How did search popularity change for external drive brands worldwide in August 2026?
5 changes
In August 2026, Samsung gained estimated Share of Search among external drive brands worldwide, from 26.5% to 28.2%.
In August 2026, Western Digital gained estimated Share of Search among external drive brands worldwide, from 9.5% to 11%.
In August 2026, SanDisk lost estimated Share of Search among external drive brands worldwide, from 47.4% to 45%.
In August 2026, Seagate lost estimated Share of Search among external drive brands worldwide, from 14.2% to 13.4%.
Estimated monthly branded searches for LaCie worldwide fell 18.1% over 11 measured months, from 27.1K to 22.2K in August 2026.
How is LaCie measured?
Brandwave collects information about searches that people make online using LaCie’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- lacie
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Is LaCie your brand?
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