LaCie vs SanDisk:Which is more popular by branded search?
In August 2026, SanDisk had more branded searches than LaCie among external drive brands worldwide. SanDisk was estimated to have 673K branded searches compared to LaCie’s 22.2K, and held a 45% Share of Search versus LaCie’s 1.5%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, LaCie or SanDisk?
Compare the external drive brands people search for. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for SanDisk, LaCie. The figures are in the table below the chart.
View monthly share of search table
| Month | SanDisk | Samsung | Seagate | Western Digital | LaCie | Crucial |
|---|---|---|---|---|---|---|
| Oct 2025 | 30% | 36.9% | 16.4% | 13.5% | 2.2% | 0.99% |
| Nov 2025 | 35.7% | 34.1% | 13.1% | 13.1% | 2.6% | 1.4% |
| Dec 2025 | 29.3% | 31.6% | 13.1% | 13.1% | 2.2% | 10.7% |
| Jan 2026 | 43.8% | 25.8% | 13.1% | 13.1% | 2.2% | 2.2% |
| Feb 2026 | 39.7% | 27.1% | 11.9% | 17.7% | 2% | 1.6% |
| Mar 2026 | 37.3% | 31.2% | 13.7% | 13.7% | 2.7% | 1.5% |
| Apr 2026 | 43.2% | 27.6% | 13% | 13% | 2.1% | 1.2% |
| May 2026 | 52.1% | 22.3% | 12.7% | 10.4% | 1.7% | 0.77% |
| Jun 2026 | 47.2% | 24.7% | 14.1% | 11.6% | 1.6% | 0.85% |
| Jul 2026 | 47.4% | 26.5% | 14.2% | 9.5% | 1.6% | 0.85% |
| Aug 2026 | 45% | 28.2% | 13.4% | 11% | 1.5% | 0.81% |
| Sep 2026 | — | — | — | — | — | — |
How has the LaCie and SanDisk comparison changed over the last 12 months?
3 findings
- SanDisk was ahead of LaCie in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, LaCie’s estimated Share of Search among external drive brands worldwide moved from 2.2% to 1.5%, and its estimated monthly branded searches moved from 27.1K to 22.2K.
- Across the 11 months ending August 2026, SanDisk’s estimated Share of Search among external drive brands worldwide moved from 30% to 45%, and its estimated monthly branded searches moved from 368K to 673K.
How did search popularity change for external drive brands worldwide in August 2026?
2 changes
In August 2026, SanDisk lost estimated Share of Search among external drive brands worldwide, from 47.4% to 45%.
Estimated monthly branded searches for LaCie worldwide fell 18.1% over 11 measured months, from 27.1K to 22.2K in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using LaCie’s and SanDisk’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
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