Samsung vs Western Digital:Which is searched more?
In September 2026, Western Digital had more branded searches than Samsung among hard drive brands worldwide. Western Digital was estimated to have 135K branded searches compared to Samsung’s 110K, and held a 13.7% Share of Search versus Samsung’s 11.1%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Samsung or Western Digital?
Compare the hard drive brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Western Digital, Samsung. The figures are in the table below the chart.
View monthly share of search table
| Month | SanDisk | Seagate | Western Digital | Samsung | LaCie |
|---|---|---|---|---|---|
| Oct 2025 | 42.2% | 23.1% | 18.9% | 12.6% | 3.1% |
| Nov 2025 | 47.5% | 17.4% | 17.4% | 14.2% | 3.5% |
| Dec 2025 | 44.1% | 19.8% | 19.8% | 13.2% | 3.2% |
| Jan 2026 | 55.2% | 16.5% | 16.5% | 9% | 2.7% |
| Feb 2026 | 49% | 14.7% | 21.9% | 12% | 2.4% |
| Mar 2026 | 47.5% | 17.4% | 17.4% | 14.2% | 3.5% |
| Apr 2026 | 54.1% | 16.2% | 16.2% | 10.8% | 2.7% |
| May 2026 | 62.1% | 15.2% | 12.4% | 8.3% | 2% |
| Jun 2026 | 57.5% | 17.2% | 14.1% | 9.4% | 1.9% |
| Jul 2026 | 57.7% | 17.2% | 11.6% | 11.6% | 1.9% |
| Aug 2026 | 56.3% | 16.8% | 13.8% | 11.3% | 1.9% |
| Sep 2026 | 55.7% | 16.7% | 13.7% | 11.1% | 2.7% |
How has the Samsung and Western Digital comparison changed over the last 12 months?
3 findings
- Western Digital was ahead of Samsung in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Samsung’s estimated Share of Search among hard drive brands worldwide moved from 12.6% to 11.1%, and its estimated monthly branded searches held steady at 110K.
- Across the 12 months ending September 2026, Western Digital’s estimated Share of Search among hard drive brands worldwide moved from 18.9% to 13.7%, and its estimated monthly branded searches moved from 165K to 135K.
How did search popularity change for hard drive brands worldwide in September 2026?
1 change
Estimated monthly branded searches for Western Digital worldwide fell 18.2% over 12 measured months, from 165K to 135K in September 2026.
Other head-to-heads among hard drive brands
How each brand is measured
Brandwave collects information about searches that people make online using Samsung’s and Western Digital’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Samsung
1 branded search term
- samsung com
Western Digital
1 branded search term
- western digital
Put your own brand in this comparison
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