Brandwave

SanDisk vs Seagate:Which is searched more?

In September 2026, SanDisk had more branded searches than Seagate among hard drive brands worldwide. SanDisk was estimated to have 550K branded searches compared to Seagate’s 165K, and held a 55.7% Share of Search versus Seagate’s 16.7%. These are worldwide searches for English-language branded terms.

Share of Search among hard drive brands worldwide in September 2026Which is more popular in search, SanDisk or Seagate?
SanDisk55.7%550K searches
vs
Seagate16.7%165K searches

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Which is more popular in search, SanDisk or Seagate?

Compare the hard drive brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

SanDisk and Seagate among hard drive brands worldwide, by month

Share of Search by month for SanDisk, Seagate. The figures are in the table below the chart.

View monthly share of search table
MonthSanDiskSeagateWestern DigitalSamsungLaCie
Oct 202542.2%23.1%18.9%12.6%3.1%
Nov 202547.5%17.4%17.4%14.2%3.5%
Dec 202544.1%19.8%19.8%13.2%3.2%
Jan 202655.2%16.5%16.5%9%2.7%
Feb 202649%14.7%21.9%12%2.4%
Mar 202647.5%17.4%17.4%14.2%3.5%
Apr 202654.1%16.2%16.2%10.8%2.7%
May 202662.1%15.2%12.4%8.3%2%
Jun 202657.5%17.2%14.1%9.4%1.9%
Jul 202657.7%17.2%11.6%11.6%1.9%
Aug 202656.3%16.8%13.8%11.3%1.9%
Sep 202655.7%16.7%13.7%11.1%2.7%

How has the SanDisk and Seagate comparison changed over the last 12 months?

  • SanDisk was ahead of Seagate in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, SanDisk’s estimated Share of Search among hard drive brands worldwide moved from 42.2% to 55.7%, and its estimated monthly branded searches moved from 368K to 550K.
  • Across the 12 months ending September 2026, Seagate’s estimated Share of Search among hard drive brands worldwide moved from 23.1% to 16.7%, and its estimated monthly branded searches moved from 201K to 165K.

How did search popularity change for hard drive brands worldwide in September 2026?

  1. In September 2026, SanDisk lost estimated Share of Search among hard drive brands worldwide, from 56.3% to 55.7%.

  2. Estimated monthly branded searches for Seagate worldwide fell 17.9% over 12 measured months, from 201K to 165K in September 2026.

Other head-to-heads among hard drive brands

How each brand is measured

Brandwave collects information about searches that people make online using SanDisk’s and Seagate’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

SanDisk

1 branded search term

  • sandisk

Seagate

1 branded search term

  • seagate

How the Brand Demand Index is measured

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