Samsung vs Seagate:Which is searched more?
In September 2026, Samsung had more branded searches than Seagate among hard drive brands worldwide. Samsung was estimated to have 352K branded searches compared to Seagate’s 165K, and held a 28.6% Share of Search versus Seagate’s 13.4%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Samsung or Seagate?
Compare the hard drive brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Samsung, Seagate. The figures are in the table below the chart.
View monthly share of search table
| Month | SanDisk | Samsung | Seagate | Western Digital | LaCie |
|---|---|---|---|---|---|
| Oct 2025 | 30.3% | 37.2% | 16.6% | 13.6% | 2.2% |
| Nov 2025 | 36.2% | 34.6% | 13.3% | 13.3% | 2.7% |
| Dec 2025 | 32.8% | 35.4% | 14.7% | 14.7% | 2.4% |
| Jan 2026 | 44.7% | 26.4% | 13.4% | 13.4% | 2.2% |
| Feb 2026 | 40.3% | 27.6% | 12.1% | 18% | 2% |
| Mar 2026 | 37.8% | 31.6% | 13.9% | 13.9% | 2.8% |
| Apr 2026 | 43.7% | 27.9% | 13.1% | 13.1% | 2.2% |
| May 2026 | 52.5% | 22.4% | 12.8% | 10.5% | 1.7% |
| Jun 2026 | 47.6% | 24.9% | 14.2% | 11.7% | 1.6% |
| Jul 2026 | 47.8% | 26.7% | 14.3% | 9.6% | 1.6% |
| Aug 2026 | 45.4% | 28.4% | 13.6% | 11.1% | 1.5% |
| Sep 2026 | 44.8% | 28.6% | 13.4% | 11% | 2.2% |
How has the Samsung and Seagate comparison changed over the last 12 months?
3 findings
- Samsung was ahead of Seagate in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Samsung’s estimated Share of Search among hard drive brands worldwide moved from 37.2% to 28.6%, and its estimated monthly branded searches moved from 452K to 352K.
- Across the 12 months ending September 2026, Seagate’s estimated Share of Search among hard drive brands worldwide moved from 16.6% to 13.4%, and its estimated monthly branded searches moved from 201K to 165K.
How did search popularity change for hard drive brands worldwide in September 2026?
2 changes
Samsung’s estimated Share of Search among hard drive brands worldwide has gained ground for 3 months in a row, from 24.9% to 28.6% in September 2026.
Estimated monthly branded searches for Seagate worldwide fell 17.9% over 12 measured months, from 201K to 165K in September 2026.
Other head-to-heads among hard drive brands
How each brand is measured
Brandwave collects information about searches that people make online using Samsung’s and Seagate’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.