Brandwave

How popular isWestern Digital in search?

In September 2026, there were an estimated 135K branded searches for Western Digital worldwide which is down 18.2% over the last 12 months. Western Digital holds 11% estimated Share of Search among hard drive brands worldwide and is ranked 4th of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. SanDisk44.8%
  2. Samsung28.6%
  3. Seagate13.4%
  4. Western Digital11%
  5. LaCie2.2%
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Which hard drive brands compete with Western Digital?

Western Digital against hard drive brands worldwide, by month

Share of Search by month for SanDisk, Samsung, Seagate, Western Digital, LaCie. The figures are in the table below the chart.

View monthly share of search table
MonthSanDiskSamsungSeagateWestern DigitalLaCie
Oct 202530.3%37.2%16.6%13.6%2.2%
Nov 202536.2%34.6%13.3%13.3%2.7%
Dec 202532.8%35.4%14.7%14.7%2.4%
Jan 202644.7%26.4%13.4%13.4%2.2%
Feb 202640.3%27.6%12.1%18%2%
Mar 202637.8%31.6%13.9%13.9%2.8%
Apr 202643.7%27.9%13.1%13.1%2.2%
May 202652.5%22.4%12.8%10.5%1.7%
Jun 202647.6%24.9%14.2%11.7%1.6%
Jul 202647.8%26.7%14.3%9.6%1.6%
Aug 202645.4%28.4%13.6%11.1%1.5%
Sep 202644.8%28.6%13.4%11%2.2%

  1. 1.SanDisk

    44.8%

    Held 1st. 550K estimated branded searches, -18.3% vs prior month. Share -0.6 points.

  2. 2.Samsung

    28.6%

    Held 2nd. 352K estimated branded searches, -16.6% vs prior month. Share +0.2 points.

  3. 3.Seagate

    13.4%

    Held 3rd. 165K estimated branded searches, -17.9% vs prior month. Share -0.1 points.

  4. 4.Western Digital

    11%

    Held 4th. 135K estimated branded searches, -18.2% vs prior month. Share -0.1 points.

  5. 5.LaCie

    2.2%

    Held 5th. 27.1K estimated branded searches, +22.1% vs prior month. Share +0.7 points.

Compare search popularity between Western Digital and its closest rivals

Every comparison with Western Digital

How has branded search demand for Western Digital changed worldwide over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for Western Digital worldwide fell from 165K to 135K.
  • Across the 12 months ending September 2026, Western Digital’s estimated Share of Search among hard drive brands worldwide decreased from 13.6% to 11%.
  • Across the 12 months ending September 2026, Western Digital’s estimated Share of Search among hard drive brands worldwide peaked at 18% in February 2026 and was lowest at 9.6% in July 2026.

How did search popularity change for hard drive brands worldwide in September 2026?

  1. In September 2026, LaCie gained estimated Share of Search among hard drive brands worldwide, from 1.5% to 2.2%.

  2. In September 2026, SanDisk lost estimated Share of Search among hard drive brands worldwide, from 45.4% to 44.8%.

  3. Samsung’s estimated Share of Search among hard drive brands worldwide has gained ground for 3 months in a row, from 24.9% to 28.6% in September 2026.

  4. Estimated monthly branded searches for Western Digital worldwide fell 18.2% over 12 measured months, from 165K to 135K in September 2026.

  5. Estimated monthly branded searches for Seagate worldwide fell 17.9% over 12 measured months, from 201K to 165K in September 2026.

Where does Western Digital compete?

Western Digital is ranked in six competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
External drive brands4th of 610.9%Show ranking
Hard drive brands4th of 511%Shown above
External SSD brands4th of 511.1%Show ranking
Storage drive and memory card brands3rd of 614.7%Show ranking
NAS drive brands3rd of 618.7%Show ranking
NAS brands2nd of 524.3%Show ranking

How is Western Digital measured?

Brandwave collects information about searches that people make online using Western Digital’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • western digital

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How the Brand Demand Index is measured

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