Synology vs Western Digital:Which is more popular by branded search?
In August 2026, Synology had more branded searches than Western Digital among NAS drive brands worldwide. Synology was estimated to have 301K branded searches compared to Western Digital’s 165K, and held a 38.2% Share of Search versus Western Digital’s 21%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Synology or Western Digital?
Compare the nas drive brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Synology, Western Digital. The figures are in the table below the chart.
View monthly share of search table
| Month | Synology | Seagate | Western Digital | QNAP | Asustor | TerraMaster |
|---|---|---|---|---|---|---|
| Oct 2025 | 44.8% | 20% | 16.4% | 13.4% | 2.7% | 2.7% |
| Nov 2025 | 41.5% | 18.6% | 18.6% | 15.2% | 3.1% | 3.1% |
| Dec 2025 | 41.9% | 18.8% | 18.8% | 15.4% | 2.5% | 2.5% |
| Jan 2026 | 38.8% | 21.2% | 21.2% | 14.2% | 2.3% | 2.3% |
| Feb 2026 | 35.1% | 19.2% | 28.7% | 12.8% | 2.1% | 2.1% |
| Mar 2026 | 43.6% | 19.5% | 19.5% | 13% | 2.1% | 2.1% |
| Apr 2026 | 39.9% | 21.9% | 21.9% | 12% | 2.4% | 2% |
| May 2026 | 38.2% | 25.5% | 21% | 11.5% | 1.9% | 1.9% |
| Jun 2026 | 38.2% | 25.5% | 21% | 11.5% | 1.9% | 1.9% |
| Jul 2026 | 39.8% | 26.5% | 17.8% | 12% | 2% | 2% |
| Aug 2026 | 38.2% | 25.5% | 21% | 11.5% | 1.9% | 1.9% |
| Sep 2026 | — | — | — | — | — | — |
How has the Synology and Western Digital comparison changed over the last 12 months?
3 findings
- Synology was ahead of Western Digital in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Synology’s estimated Share of Search among NAS drive brands worldwide moved from 44.8% to 38.2%, and its estimated monthly branded searches moved from 450K to 301K.
- Across the 11 months ending August 2026, Western Digital’s estimated Share of Search among NAS drive brands worldwide moved from 16.4% to 21%, and its estimated monthly branded searches held steady at 165K.
How did search popularity change for NAS drive brands worldwide in August 2026?
2 changes
In August 2026, Western Digital gained estimated Share of Search among NAS drive brands worldwide, from 17.8% to 21%.
In August 2026, Synology lost estimated Share of Search among NAS drive brands worldwide, from 39.8% to 38.2%.
How each brand is measured
Brandwave collects information about searches that people make online using Synology’s and Western Digital’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Synology
1 branded search term
- synology
Western Digital
1 branded search term
- western digital
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.