Brandwave

Synology vs UGREEN:Which is searched more?

In September 2026, Synology had more branded searches than UGREEN among NAS brands worldwide. Synology had about 301,000 branded searches, while UGREEN had 170,000. Synology made up 33.8% of all NAS brand searches we track, and UGREEN accounted for 19.1%. These are worldwide searches for English-language branded terms.

Share of searches among NAS brands worldwide in September 2026Is Synology or UGREEN more popular in search?
Synology33.8%301K searches
vs
UGREEN19.1%170K searches

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Is Synology or UGREEN more popular in search?

Compare the network storage brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Synology and UGREEN among NAS brands worldwide, by month

Share of searches by month for Synology, UGREEN. The figures are in the table below the chart.

View monthly share of searches table
MonthSynologyUGREENSeagateWestern DigitalQNAPAsustorTerraMaster
Oct 202537%17.3%16.5%13.6%11.1%2.2%2.2%
Nov 202532.1%22.5%14.4%14.4%11.8%2.4%2.4%
Dec 202533.7%19.5%15.1%15.1%12.4%2%2%
Jan 202631.7%18.2%17.3%17.3%11.6%1.9%1.9%
Feb 202629.2%16.8%16%23.9%10.7%1.8%1.8%
Mar 202634.9%19.9%15.7%15.7%10.4%1.7%1.7%
Apr 202631.8%18.1%17.5%17.5%11.6%1.9%1.6%
May 202632.5%15.1%21.7%17.8%9.8%1.6%1.6%
Jun 202631.4%17.9%21%17.2%9.4%1.5%1.5%
Jul 202633.5%15.6%22.4%15%10.1%1.6%1.6%
Aug 202631.4%17.9%21%17.2%9.4%1.5%1.5%
Sep 202633.8%19.1%18.5%15.1%10.2%1.7%1.7%

How has the Synology and UGREEN comparison changed over the last 12 months?

3 findings
  • Synology was ahead of UGREEN in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Synology’s share of searches among NAS brands worldwide moved from 37% to 33.8%, and its estimated monthly branded searches moved from 450K to 301K.
  • Across the 12 months ending September 2026, UGREEN’s share of searches among NAS brands worldwide moved from 17.3% to 19.1%, and its estimated monthly branded searches moved from 211K to 170K.

How did search popularity change for NAS brands worldwide in September 2026?

2 changes
  1. In September 2026, UGREEN overtook Seagate to rank 2nd among NAS brands worldwide, with 19.1% of the searches.

  2. In September 2026, Synology gained share of searches among NAS brands worldwide, from 31.4% to 33.8%.

How are branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using Synology’s and UGREEN’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Synology

1 branded search term

  • synology

UGREEN

2 branded search terms

  • ugreen nas
  • ugreen nasync

How the Brand Demand Index is measured

Other head-to-heads among NAS brands

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