NAS brands:Which brands are most popular in search?
In August 2026, Synology was the most searched among NAS brands worldwide, with an estimated 301K branded searches and 51.4% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.
Synology51.4%Western Digital28.2%
QNAP15.4%Asustor2.5%
TerraMaster2.5%
Follow NAS brands and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Share of SearchLeaderboard
Compare the network storage brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Synology, Western Digital, QNAP, Asustor, TerraMaster. The figures are in the table below the chart.
View monthly share of search table
| Month | Synology | Western Digital | QNAP | Asustor | TerraMaster |
|---|---|---|---|---|---|
| Oct 2025 | 56% | 20.5% | 16.8% | 3.4% | 3.4% |
| Nov 2025 | 51% | 22.8% | 18.7% | 3.8% | 3.8% |
| Dec 2025 | 51.7% | 23.2% | 19% | 3.1% | 3.1% |
| Jan 2026 | 49.2% | 26.9% | 18% | 3% | 3% |
| Feb 2026 | 43.4% | 35.5% | 15.9% | 2.6% | 2.6% |
| Mar 2026 | 54.2% | 24.3% | 16.2% | 2.7% | 2.7% |
| Apr 2026 | 51.1% | 28% | 15.4% | 3.1% | 2.5% |
| May 2026 | 51.4% | 28.2% | 15.4% | 2.5% | 2.5% |
| Jun 2026 | 51.4% | 28.2% | 15.4% | 2.5% | 2.5% |
| Jul 2026 | 54.1% | 24.3% | 16.3% | 2.7% | 2.7% |
| Aug 2026 | 51.4% | 28.2% | 15.4% | 2.5% | 2.5% |
| Sep 2026 | — | — | — | — | — |
This month’s ranking, August 2026
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 51.4% | 301K | 0% | -2.8 points | |
| 2, held 2nd | 28.2% | 165K | +22.2% | +3.9 points | |
| 3, held 3rd | 15.4% | 90.5K | 0% | -0.8 points | |
| 4, held 4th | 2.5% | 14.8K | 0% | -0.1 points | |
| 5, held 5th | 2.5% | 14.8K | 0% | -0.1 points |
1.
Synology51.4%
Held 1st. 301K estimated branded searches, 0% vs prior month. Share -2.8 points.
28.2%
Held 2nd. 165K estimated branded searches, +22.2% vs prior month. Share +3.9 points.
3.
QNAP15.4%
Held 3rd. 90.5K estimated branded searches, 0% vs prior month. Share -0.8 points.
4.
2.5%
Held 4th. 14.8K estimated branded searches, 0% vs prior month. Share -0.1 points.
2.5%
Held 5th. 14.8K estimated branded searches, 0% vs prior month. Share -0.1 points.
Compare search popularity between leading brands
- Synology vs QNAP: compare search popularity
- Synology vs TerraMaster: compare search popularity
- Western Digital vs QNAP: compare search popularity
- Western Digital vs TerraMaster: compare search popularity
- QNAP vs TerraMaster: compare search popularity
- Asustor vs TerraMaster: compare search popularity
- Compare any of these brands
Which brand is most popular in search among NAS brands worldwide?
5 brands
In August 2026, Synology was the most searched among NAS brands worldwide, with an estimated 301K branded searches and 51.4% estimated Share of Search within this set. Western Digital is in 2nd place, 23.2 percentage points behind at 28.2% Share of Search.
| Brand | Share of Search | Peak | Low | Rank |
|---|---|---|---|---|
| Synology | 56% → 51.4% | 56%Oct 2025 | 43.4%Feb 2026 | 1st |
| Western Digital | 20.5% → 28.2% | 35.5%Feb 2026 | 20.5%Oct 2025 | 2nd |
| QNAP | 16.8% → 15.4% | 19%Dec 2025 | 15.4%Apr 2026 | 3rd |
| Asustor | 3.4% → 2.5% | 3.8%Nov 2025 | 2.5%May 2026 | 4th |
| TerraMaster | 3.4% → 2.5% | 3.8%Nov 2025 | 2.5%Apr 2026 | 5th |
Each finding as a sentence
- Across the 11 months ending August 2026, Synology’s estimated Share of Search among NAS brands worldwide decreased from 56% to 51.4%.
- Across the 11 months ending August 2026, Western Digital’s estimated Share of Search among NAS brands worldwide increased from 20.5% to 28.2%.
- Across the 11 months ending August 2026, QNAP’s estimated Share of Search among NAS brands worldwide decreased from 16.8% to 15.4%.
- Across the 11 months ending August 2026, Asustor’s estimated Share of Search among NAS brands worldwide decreased from 3.4% to 2.5%.
- Across the 11 months ending August 2026, TerraMaster’s estimated Share of Search among NAS brands worldwide decreased from 3.4% to 2.5%.
- Across the 11 months ending August 2026, Synology’s estimated Share of Search among NAS brands worldwide peaked at 56% in October 2025 and was lowest at 43.4% in February 2026.
- Across the 11 months ending August 2026, Western Digital’s estimated Share of Search among NAS brands worldwide peaked at 35.5% in February 2026 and was lowest at 20.5% in October 2025.
- Across the 11 months ending August 2026, QNAP’s estimated Share of Search among NAS brands worldwide peaked at 19% in December 2025 and was lowest at 15.4% in April 2026.
- Across the 11 months ending August 2026, Asustor’s estimated Share of Search among NAS brands worldwide peaked at 3.8% in November 2025 and was lowest at 2.5% in May 2026.
- Across the 11 months ending August 2026, TerraMaster’s estimated Share of Search among NAS brands worldwide peaked at 3.8% in November 2025 and was lowest at 2.5% in April 2026.
How did search popularity change for NAS brands worldwide in August 2026?
5 changes
In August 2026, Western Digital gained estimated Share of Search among NAS brands worldwide, from 24.3% to 28.2%.
In August 2026, Synology lost estimated Share of Search among NAS brands worldwide, from 54.1% to 51.4%.
In August 2026, QNAP lost estimated Share of Search among NAS brands worldwide, from 16.3% to 15.4%.
Estimated monthly branded searches for Asustor worldwide fell 45.4% over 11 measured months, from 27.1K to 14.8K in August 2026.
Estimated monthly branded searches for TerraMaster worldwide fell 45.4% over 11 measured months, from 27.1K to 14.8K in August 2026.
See your own brand in this picture
Brandwave tracks your branded demand next to your campaigns, spend and outcomes, so you can see what moved your numbers, not just that they moved.