Brandwave

QNAP vs UGREEN:Which is more popular?

In September 2026, UGREEN had more branded searches than QNAP among NAS brands worldwide. UGREEN had about 170,000 branded searches, while QNAP had 90,500. UGREEN made up 19.1% of all NAS brand searches we track, and QNAP accounted for 10.2%. When we asked ChatGPT and Google AI Overviews about NAS brands, UGREEN appeared in all five answers and QNAP in four. UGREEN was mentioned before QNAP in four out of five answers.

Among NAS brands worldwide in September 2026

Who do people search for more?

UGREEN, about 88% more searches than QNAP

UGREEN 170K searchesQNAP 90.5K searches

Who does AI mention more?

UGREEN, mentioned in every answer we collected

UGREEN in 5 of 5QNAP in 4 of 5

Who does AI recommend more?

UGREEN, named ahead of QNAP in 4 of 5 answers

UGREEN first in 4QNAP first in 1

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Top NAS brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, UGREEN appeared in all five answers. QNAP was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. UGREEN was listed before QNAP in four out of five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Synology1st
  2. UGREEN2nd
  3. QNAP3rd
  4. Asustor4th
  5. TerraMaster5th
  6. Seagate6th
  7. Western Digital–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Synology5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • UGREEN5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • QNAP4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • TerraMaster3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Asustor2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Seagate1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Western Digital0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about NAS brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Is QNAP or UGREEN more popular in search?

This chart shows how often people search Google for QNAP and UGREEN by name. Each line represents a brand's share of searches for all seven NAS brands we track, month by month, from English-language searches worldwide.

QNAP and UGREEN among NAS brands worldwide, by month

Share of searches by month for UGREEN, QNAP. The figures are in the table below the chart.

View monthly share of searches table
MonthSynologyUGREENSeagateWestern DigitalQNAPAsustorTerraMaster
Oct 202537%17.3%16.5%13.6%11.1%2.2%2.2%
Nov 202532.1%22.5%14.4%14.4%11.8%2.4%2.4%
Dec 202533.7%19.5%15.1%15.1%12.4%2%2%
Jan 202631.7%18.2%17.3%17.3%11.6%1.9%1.9%
Feb 202629.2%16.8%16%23.9%10.7%1.8%1.8%
Mar 202634.9%19.9%15.7%15.7%10.4%1.7%1.7%
Apr 202631.8%18.1%17.5%17.5%11.6%1.9%1.6%
May 202632.5%15.1%21.7%17.8%9.8%1.6%1.6%
Jun 202631.4%17.9%21%17.2%9.4%1.5%1.5%
Jul 202633.5%15.6%22.4%15%10.1%1.6%1.6%
Aug 202631.4%17.9%21%17.2%9.4%1.5%1.5%
Sep 202633.8%19.1%18.5%15.1%10.2%1.7%1.7%

How has the QNAP and UGREEN comparison changed over the last 12 months?

3 findings
  • UGREEN was ahead of QNAP in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, QNAP’s share of searches among NAS brands worldwide moved from 11.1% to 10.2%, and its estimated monthly branded searches moved from 135K to 90.5K.
  • Across the 12 months ending September 2026, UGREEN’s share of searches among NAS brands worldwide moved from 17.3% to 19.1%, and its estimated monthly branded searches moved from 211K to 170K.

How did search popularity change for NAS brands worldwide in September 2026?

2 changes
  1. In September 2026, UGREEN overtook Seagate to rank 2nd among NAS brands worldwide, with 19.1% of the searches.

  2. In September 2026, QNAP gained share of searches among NAS brands worldwide, from 9.4% to 10.2%.

How are branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using QNAP’s and UGREEN’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

QNAP

1 branded search term

  • qnap

UGREEN

2 branded search terms

  • ugreen nas
  • ugreen nasync

How the Brand Demand Index is measured

Other head-to-heads among NAS brands

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