QNAP vs UGREEN:Which is more popular?
In September 2026, UGREEN had more branded searches than QNAP among NAS brands worldwide. UGREEN had about 170,000 branded searches, while QNAP had 90,500. UGREEN made up 19.1% of all NAS brand searches we track, and QNAP accounted for 10.2%. When we asked ChatGPT and Google AI Overviews about NAS brands, UGREEN appeared in all five answers and QNAP in four. UGREEN was mentioned before QNAP in four out of five answers.
Who do people search for more?
UGREEN, about 88% more searches than QNAP
Who does AI mention more?
UGREEN, mentioned in every answer we collected
Who does AI recommend more?
UGREEN, named ahead of QNAP in 4 of 5 answers
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Top NAS brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, UGREEN appeared in all five answers. QNAP was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. UGREEN was listed before QNAP in four out of five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Synology1st
UGREEN2nd
QNAP3rd
Asustor4th
TerraMaster5th
Seagate6th
Western Digital–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Synology5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
UGREEN5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
QNAP4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
TerraMaster3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Asustor2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Seagate1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Western Digital0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about NAS brands
5 answers
Asked ChatGPT
“Which NAS brand should I buy?”
Asked ChatGPT
“What are the best NAS brands?”
Asked ChatGPT
“What's the best NAS brand for home backups?”
Searched Google, AI Overview
“best nas”
Searched Google, AI Overview
“nas for home”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.
Is QNAP or UGREEN more popular in search?
This chart shows how often people search Google for QNAP and UGREEN by name. Each line represents a brand's share of searches for all seven NAS brands we track, month by month, from English-language searches worldwide.
Share of searches by month for UGREEN, QNAP. The figures are in the table below the chart.
View monthly share of searches table
| Month | Synology | UGREEN | Seagate | Western Digital | QNAP | Asustor | TerraMaster |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 37% | 17.3% | 16.5% | 13.6% | 11.1% | 2.2% | 2.2% |
| Nov 2025 | 32.1% | 22.5% | 14.4% | 14.4% | 11.8% | 2.4% | 2.4% |
| Dec 2025 | 33.7% | 19.5% | 15.1% | 15.1% | 12.4% | 2% | 2% |
| Jan 2026 | 31.7% | 18.2% | 17.3% | 17.3% | 11.6% | 1.9% | 1.9% |
| Feb 2026 | 29.2% | 16.8% | 16% | 23.9% | 10.7% | 1.8% | 1.8% |
| Mar 2026 | 34.9% | 19.9% | 15.7% | 15.7% | 10.4% | 1.7% | 1.7% |
| Apr 2026 | 31.8% | 18.1% | 17.5% | 17.5% | 11.6% | 1.9% | 1.6% |
| May 2026 | 32.5% | 15.1% | 21.7% | 17.8% | 9.8% | 1.6% | 1.6% |
| Jun 2026 | 31.4% | 17.9% | 21% | 17.2% | 9.4% | 1.5% | 1.5% |
| Jul 2026 | 33.5% | 15.6% | 22.4% | 15% | 10.1% | 1.6% | 1.6% |
| Aug 2026 | 31.4% | 17.9% | 21% | 17.2% | 9.4% | 1.5% | 1.5% |
| Sep 2026 | 33.8% | 19.1% | 18.5% | 15.1% | 10.2% | 1.7% | 1.7% |
How has the QNAP and UGREEN comparison changed over the last 12 months?
3 findings
- UGREEN was ahead of QNAP in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, QNAP’s share of searches among NAS brands worldwide moved from 11.1% to 10.2%, and its estimated monthly branded searches moved from 135K to 90.5K.
- Across the 12 months ending September 2026, UGREEN’s share of searches among NAS brands worldwide moved from 17.3% to 19.1%, and its estimated monthly branded searches moved from 211K to 170K.
How did search popularity change for NAS brands worldwide in September 2026?
2 changes

In September 2026, UGREEN overtook Seagate to rank 2nd among NAS brands worldwide, with 19.1% of the searches.

In September 2026, QNAP gained share of searches among NAS brands worldwide, from 9.4% to 10.2%.
How are branded searches counted?
3 search terms
Brandwave collects information about searches that people make online using QNAP’s and UGREEN’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among NAS brands

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