Brandwave

How popular isSeagate?

In September 2026, people searched for Seagate by name about 165,000 times worldwide, a 17.9% decrease from the previous year. These searches made up 18.5% of all global NAS brand searches, placing Seagate third out of seven brands. When we asked both ChatGPT and Google AI Overviews about NAS brands, Seagate appeared in one of the five answers and was the sixth most recommended of the seven.

Search and AI answers in September 2026

Seagate is the third most searched of 7 competitors and the sixth most recommended in AI answers.

  1. SynologyShare of searches 33.8%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
  2. UGREENShare of searches 19.1%Mentioned in 5 of 5 AI answersPlace in AI recommendations 2nd
  3. SeagateShare of searches 18.5%Mentioned in 1 of 5 AI answersPlace in AI recommendations 6th
  4. Western DigitalShare of searches 15.1%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  5. QNAPShare of searches 10.2%Mentioned in 4 of 5 AI answersPlace in AI recommendations 3rd

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Top NAS brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Seagate was mentioned in one out of five: not in any of the three ChatGPT answers, but in one of the two Google AI Overviews. Seagate is the sixth most recommended of the seven.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Synology1st
  2. UGREEN2nd
  3. QNAP3rd
  4. Asustor4th
  5. TerraMaster5th
  6. Seagate6th
  7. Western Digital–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Synology5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • UGREEN5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • QNAP4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • TerraMaster3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Asustor2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Seagate1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Western Digital0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about NAS brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Which NAS brands compete with Seagate?

Seagate against NAS brands worldwide, by month

Share of searches by month for Synology, UGREEN, Seagate, Western Digital, QNAP. The figures are in the table below the chart.

View monthly share of searches table
MonthSynologyUGREENSeagateWestern DigitalQNAPAsustorTerraMaster
Oct 202537%17.3%16.5%13.6%11.1%2.2%2.2%
Nov 202532.1%22.5%14.4%14.4%11.8%2.4%2.4%
Dec 202533.7%19.5%15.1%15.1%12.4%2%2%
Jan 202631.7%18.2%17.3%17.3%11.6%1.9%1.9%
Feb 202629.2%16.8%16%23.9%10.7%1.8%1.8%
Mar 202634.9%19.9%15.7%15.7%10.4%1.7%1.7%
Apr 202631.8%18.1%17.5%17.5%11.6%1.9%1.6%
May 202632.5%15.1%21.7%17.8%9.8%1.6%1.6%
Jun 202631.4%17.9%21%17.2%9.4%1.5%1.5%
Jul 202633.5%15.6%22.4%15%10.1%1.6%1.6%
Aug 202631.4%17.9%21%17.2%9.4%1.5%1.5%
Sep 202633.8%19.1%18.5%15.1%10.2%1.7%1.7%

  1. 1.Synology

    33.8%

    Held 1st. 301K estimated branded searches, 0% vs prior month. Share +2.4 points.

  2. 2.UGREEN

    19.1%

    Moved from 3rd to 2nd. 170K estimated branded searches, -0.7% vs prior month. Share +1.2 points.

  3. 3.Seagate

    18.5%

    Moved from 2nd to 3rd. 165K estimated branded searches, -17.9% vs prior month. Share -2.5 points.

  4. 4.Western Digital

    15.1%

    Held 4th. 135K estimated branded searches, -18.2% vs prior month. Share -2.1 points.

  5. 5.QNAP

    10.2%

    Held 5th. 90.5K estimated branded searches, 0% vs prior month. Share +0.7 points.

  6. 6.Asustor

    1.7%

    Held 6th. 14.8K estimated branded searches, 0% vs prior month. Share +0.1 points.

  7. 7.TerraMaster

    1.7%

    Held 7th. 14.8K estimated branded searches, 0% vs prior month. Share +0.1 points.

Compare popularity between Seagate and its closest rivals

Every comparison with Seagate

12 comparisons

How has branded search demand for Seagate changed worldwide over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Seagate worldwide fell from 201K to 165K.
  • Across the 12 months ending September 2026, Seagate’s share of searches among NAS brands worldwide increased from 16.5% to 18.5%.
  • Across the 12 months ending September 2026, Seagate’s share of searches among NAS brands worldwide peaked at 22.4% in July 2026 and was lowest at 14.4% in November 2025.

How did search popularity change for NAS brands worldwide in September 2026?

6 changes

  1. In September 2026, UGREEN overtook Seagate to rank 2nd among NAS brands worldwide, with 19.1% of the searches.

  2. In September 2026, Synology gained share of searches among NAS brands worldwide, from 31.4% to 33.8%.

  3. In September 2026, QNAP gained share of searches among NAS brands worldwide, from 9.4% to 10.2%.

  4. In September 2026, Seagate lost share of searches among NAS brands worldwide, from 21% to 18.5%.

  5. In September 2026, Western Digital lost share of searches among NAS brands worldwide, from 17.2% to 15.1%.

  6. Estimated monthly branded searches for Asustor worldwide fell 45.4% over 12 measured months, from 27.1K to 14.8K in September 2026.

How are Seagate’s branded searches counted?

1 search term

Brandwave collects information about searches that people make online using Seagate’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • seagate

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How the Brand Demand Index is measured

Where does Seagate compete?

Seagate is ranked in five competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
External drive brands2nd of 616.5%Show ranking
Hard drive brands2nd of 516.7%Show ranking
External SSD brands2nd of 517%Show ranking
Storage drive and memory card brands2nd of 617%Show ranking
NAS brands3rd of 718.5%Shown above
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