Seagate vs UGREEN:Which is more popular?
In September 2026, UGREEN had more branded searches than Seagate among NAS brands worldwide. UGREEN had about 170,000 branded searches, while Seagate had 165,000. UGREEN made up 19.1% of all NAS brand searches we track, and Seagate accounted for 18.5%. When we asked ChatGPT and Google AI Overviews about NAS brands, UGREEN appeared in all five answers and Seagate in one. UGREEN was mentioned before Seagate in every answer.
Who do people search for more?
UGREEN and Seagate are searched for about as often as each other.
Who does AI mention more?
UGREEN, mentioned in every answer we collected
Who does AI recommend more?
UGREEN, named ahead of Seagate in every answer
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Top NAS brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, UGREEN appeared in all five answers. Seagate was mentioned in one out of five: not in any of the three ChatGPT answers, but in one of the two Google AI Overviews. UGREEN was listed before Seagate in every answer.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Synology1st- UGREEN2nd
QNAP3rd
Asustor4th
TerraMaster5th
Seagate6th
Western Digital–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Synology5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- UGREEN5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- QNAP4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- TerraMaster3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Asustor2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Seagate1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Western Digital0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about NAS brands
5 answers
Asked ChatGPT
“Which NAS brand should I buy?”
Asked ChatGPT
“What are the best NAS brands?”
Asked ChatGPT
“What's the best NAS brand for home backups?”
Searched Google, AI Overview
“best nas”
Searched Google, AI Overview
“nas for home”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.
Is Seagate or UGREEN more popular in search?
This chart shows how often people search Google for Seagate and UGREEN by name. Each line represents a brand's share of searches for all seven NAS brands we track, month by month, from English-language searches worldwide.
Share of searches by month for UGREEN, Seagate. The figures are in the table below the chart.
View monthly share of searches table
| Month | Synology | UGREEN | Seagate | Western Digital | QNAP | Asustor | TerraMaster |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 37% | 17.3% | 16.5% | 13.6% | 11.1% | 2.2% | 2.2% |
| Nov 2025 | 32.1% | 22.5% | 14.4% | 14.4% | 11.8% | 2.4% | 2.4% |
| Dec 2025 | 33.7% | 19.5% | 15.1% | 15.1% | 12.4% | 2% | 2% |
| Jan 2026 | 31.7% | 18.2% | 17.3% | 17.3% | 11.6% | 1.9% | 1.9% |
| Feb 2026 | 29.2% | 16.8% | 16% | 23.9% | 10.7% | 1.8% | 1.8% |
| Mar 2026 | 34.9% | 19.9% | 15.7% | 15.7% | 10.4% | 1.7% | 1.7% |
| Apr 2026 | 31.8% | 18.1% | 17.5% | 17.5% | 11.6% | 1.9% | 1.6% |
| May 2026 | 32.5% | 15.1% | 21.7% | 17.8% | 9.8% | 1.6% | 1.6% |
| Jun 2026 | 31.4% | 17.9% | 21% | 17.2% | 9.4% | 1.5% | 1.5% |
| Jul 2026 | 33.5% | 15.6% | 22.4% | 15% | 10.1% | 1.6% | 1.6% |
| Aug 2026 | 31.4% | 17.9% | 21% | 17.2% | 9.4% | 1.5% | 1.5% |
| Sep 2026 | 33.8% | 19.1% | 18.5% | 15.1% | 10.2% | 1.7% | 1.7% |
How has the Seagate and UGREEN comparison changed over the last 12 months?
3 findings
- The lead changed hands 2 times in the 12 months ending September 2026: Seagate took it in May 2026, UGREEN took it in September 2026.
- Across the 12 months ending September 2026, Seagate’s share of searches among NAS brands worldwide moved from 16.5% to 18.5%, and its estimated monthly branded searches moved from 201K to 165K.
- Across the 12 months ending September 2026, UGREEN’s share of searches among NAS brands worldwide moved from 17.3% to 19.1%, and its estimated monthly branded searches moved from 211K to 170K.
How did search popularity change for NAS brands worldwide in September 2026?
2 changes
In September 2026, UGREEN overtook Seagate to rank 2nd among NAS brands worldwide, with 19.1% of the searches.
In September 2026, Seagate lost share of searches among NAS brands worldwide, from 21% to 18.5%.
How are branded searches counted?
3 search terms
Brandwave collects information about searches that people make online using Seagate’s and UGREEN’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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