How popular isSynology in search?
In August 2026, there were an estimated 301K branded searches for Synology worldwide which is down 33.1% over the last 11 months. Synology holds 51.4% estimated Share of Search among NAS brands worldwide and is ranked 1st of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.
Synology51.4%Western Digital28.2%
QNAP15.4%- Asustor2.5%
TerraMaster2.5%
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Which NAS brands compete with Synology?
Share of Search by month for Synology, Western Digital, QNAP, Asustor, TerraMaster. The figures are in the table below the chart.
View monthly share of search table
| Month | Synology | Western Digital | QNAP | Asustor | TerraMaster |
|---|---|---|---|---|---|
| Oct 2025 | 56% | 20.5% | 16.8% | 3.4% | 3.4% |
| Nov 2025 | 51% | 22.8% | 18.7% | 3.8% | 3.8% |
| Dec 2025 | 51.7% | 23.2% | 19% | 3.1% | 3.1% |
| Jan 2026 | 49.2% | 26.9% | 18% | 3% | 3% |
| Feb 2026 | 43.4% | 35.5% | 15.9% | 2.6% | 2.6% |
| Mar 2026 | 54.2% | 24.3% | 16.2% | 2.7% | 2.7% |
| Apr 2026 | 51.1% | 28% | 15.4% | 3.1% | 2.5% |
| May 2026 | 51.4% | 28.2% | 15.4% | 2.5% | 2.5% |
| Jun 2026 | 51.4% | 28.2% | 15.4% | 2.5% | 2.5% |
| Jul 2026 | 54.1% | 24.3% | 16.3% | 2.7% | 2.7% |
| Aug 2026 | 51.4% | 28.2% | 15.4% | 2.5% | 2.5% |
| Sep 2026 | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 51.4% | 301K | 0% | -2.8 points | |
| 2, held 2nd | 28.2% | 165K | +22.2% | +3.9 points | |
| 3, held 3rd | 15.4% | 90.5K | 0% | -0.8 points | |
| 4, held 4th | 2.5% | 14.8K | 0% | -0.1 points | |
| 5, held 5th | 2.5% | 14.8K | 0% | -0.1 points |
1.
Synology51.4%
Held 1st. 301K estimated branded searches, 0% vs prior month. Share -2.8 points.
28.2%
Held 2nd. 165K estimated branded searches, +22.2% vs prior month. Share +3.9 points.
3.
QNAP15.4%
Held 3rd. 90.5K estimated branded searches, 0% vs prior month. Share -0.8 points.
4.Asustor
2.5%
Held 4th. 14.8K estimated branded searches, 0% vs prior month. Share -0.1 points.
2.5%
Held 5th. 14.8K estimated branded searches, 0% vs prior month. Share -0.1 points.
Compare search popularity between Synology and its closest rivals
How has branded search demand for Synology changed worldwide over the last 12 months?
3 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Synology worldwide fell from 450K to 301K.
- Across the 11 months ending August 2026, Synology’s estimated Share of Search among NAS brands worldwide decreased from 56% to 51.4%.
- Across the 11 months ending August 2026, Synology’s estimated Share of Search among NAS brands worldwide peaked at 56% in October 2025 and was lowest at 43.4% in February 2026.
How did search popularity change for NAS brands worldwide in August 2026?
5 changes
In August 2026, Western Digital gained estimated Share of Search among NAS brands worldwide, from 24.3% to 28.2%.
In August 2026, Synology lost estimated Share of Search among NAS brands worldwide, from 54.1% to 51.4%.
In August 2026, QNAP lost estimated Share of Search among NAS brands worldwide, from 16.3% to 15.4%.
Estimated monthly branded searches for Asustor worldwide fell 45.4% over 11 measured months, from 27.1K to 14.8K in August 2026.
Estimated monthly branded searches for TerraMaster worldwide fell 45.4% over 11 measured months, from 27.1K to 14.8K in August 2026.
Where does Synology compete?
| Competitor set | Rank | Share of Search | Ranking |
|---|---|---|---|
| NAS drive brands | 1st of 6 | 38.2% | Show ranking |
| NAS brands | 1st of 5 | 51.4% | Shown above |
How is Synology measured?
Brandwave collects information about searches that people make online using Synology’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- synology
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