Brandwave

How popular isWestern Digital in search?

In August 2026, there were an estimated 165K branded searches for Western Digital worldwide which held steady over the last 11 months. Western Digital holds 28.2% estimated Share of Search among NAS brands worldwide and is ranked 2nd of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Synology51.4%
  2. Western Digital28.2%
  3. QNAP15.4%
  4. Asustor2.5%
  5. TerraMaster2.5%
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Which NAS brands compete with Western Digital?

Western Digital against NAS brands worldwide, by month

Share of Search by month for Synology, Western Digital, QNAP, Asustor, TerraMaster. The figures are in the table below the chart.

View monthly share of search table
MonthSynologyWestern DigitalQNAPAsustorTerraMaster
Oct 202556%20.5%16.8%3.4%3.4%
Nov 202551%22.8%18.7%3.8%3.8%
Dec 202551.7%23.2%19%3.1%3.1%
Jan 202649.2%26.9%18%3%3%
Feb 202643.4%35.5%15.9%2.6%2.6%
Mar 202654.2%24.3%16.2%2.7%2.7%
Apr 202651.1%28%15.4%3.1%2.5%
May 202651.4%28.2%15.4%2.5%2.5%
Jun 202651.4%28.2%15.4%2.5%2.5%
Jul 202654.1%24.3%16.3%2.7%2.7%
Aug 202651.4%28.2%15.4%2.5%2.5%
Sep 2026—————

  1. 1.Synology

    51.4%

    Held 1st. 301K estimated branded searches, 0% vs prior month. Share -2.8 points.

  2. 2.Western Digital

    28.2%

    Held 2nd. 165K estimated branded searches, +22.2% vs prior month. Share +3.9 points.

  3. 3.QNAP

    15.4%

    Held 3rd. 90.5K estimated branded searches, 0% vs prior month. Share -0.8 points.

  4. 4.Asustor

    2.5%

    Held 4th. 14.8K estimated branded searches, 0% vs prior month. Share -0.1 points.

  5. 5.TerraMaster

    2.5%

    Held 5th. 14.8K estimated branded searches, 0% vs prior month. Share -0.1 points.

Compare search popularity between Western Digital and its closest rivals

How has branded search demand for Western Digital changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Western Digital worldwide held steady at 165K.
  • Across the 11 months ending August 2026, Western Digital’s estimated Share of Search among NAS brands worldwide increased from 20.5% to 28.2%.
  • Across the 11 months ending August 2026, Western Digital’s estimated Share of Search among NAS brands worldwide peaked at 35.5% in February 2026 and was lowest at 20.5% in October 2025.

How did search popularity change for NAS brands worldwide in August 2026?

  1. In August 2026, Western Digital gained estimated Share of Search among NAS brands worldwide, from 24.3% to 28.2%.

  2. In August 2026, Synology lost estimated Share of Search among NAS brands worldwide, from 54.1% to 51.4%.

  3. In August 2026, QNAP lost estimated Share of Search among NAS brands worldwide, from 16.3% to 15.4%.

  4. Estimated monthly branded searches for Asustor worldwide fell 45.4% over 11 measured months, from 27.1K to 14.8K in August 2026.

  5. Estimated monthly branded searches for TerraMaster worldwide fell 45.4% over 11 measured months, from 27.1K to 14.8K in August 2026.

Where does Western Digital compete?

Western Digital is ranked in four competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
External drive brands4th of 611%Show ranking
External SSD brands4th of 511.2%Show ranking
NAS drive brands3rd of 621%Show ranking
NAS brands2nd of 528.2%Shown above

How is Western Digital measured?

Brandwave collects information about searches that people make online using Western Digital’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • western digital

Do you work for Western Digital? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

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