UGREEN vs Western Digital:Which is searched more?
In September 2026, UGREEN had more branded searches than Western Digital among NAS brands worldwide. UGREEN had about 170,000 branded searches, while Western Digital had 135,000. UGREEN made up 19.1% of all NAS brand searches we track, and Western Digital accounted for 15.1%. These are worldwide searches for English-language branded terms.
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Is UGREEN or Western Digital more popular in search?
Compare the network storage brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of searches by month for UGREEN, Western Digital. The figures are in the table below the chart.
View monthly share of searches table
| Month | Synology | UGREEN | Seagate | Western Digital | QNAP | Asustor | TerraMaster |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 37% | 17.3% | 16.5% | 13.6% | 11.1% | 2.2% | 2.2% |
| Nov 2025 | 32.1% | 22.5% | 14.4% | 14.4% | 11.8% | 2.4% | 2.4% |
| Dec 2025 | 33.7% | 19.5% | 15.1% | 15.1% | 12.4% | 2% | 2% |
| Jan 2026 | 31.7% | 18.2% | 17.3% | 17.3% | 11.6% | 1.9% | 1.9% |
| Feb 2026 | 29.2% | 16.8% | 16% | 23.9% | 10.7% | 1.8% | 1.8% |
| Mar 2026 | 34.9% | 19.9% | 15.7% | 15.7% | 10.4% | 1.7% | 1.7% |
| Apr 2026 | 31.8% | 18.1% | 17.5% | 17.5% | 11.6% | 1.9% | 1.6% |
| May 2026 | 32.5% | 15.1% | 21.7% | 17.8% | 9.8% | 1.6% | 1.6% |
| Jun 2026 | 31.4% | 17.9% | 21% | 17.2% | 9.4% | 1.5% | 1.5% |
| Jul 2026 | 33.5% | 15.6% | 22.4% | 15% | 10.1% | 1.6% | 1.6% |
| Aug 2026 | 31.4% | 17.9% | 21% | 17.2% | 9.4% | 1.5% | 1.5% |
| Sep 2026 | 33.8% | 19.1% | 18.5% | 15.1% | 10.2% | 1.7% | 1.7% |
How has the UGREEN and Western Digital comparison changed over the last 12 months?
3 findings
- The lead changed hands 4 times in the 12 months ending September 2026: Western Digital took it in February 2026, UGREEN took it in March 2026, Western Digital took it in May 2026, UGREEN took it in June 2026.
- Across the 12 months ending September 2026, UGREEN’s share of searches among NAS brands worldwide moved from 17.3% to 19.1%, and its estimated monthly branded searches moved from 211K to 170K.
- Across the 12 months ending September 2026, Western Digital’s share of searches among NAS brands worldwide moved from 13.6% to 15.1%, and its estimated monthly branded searches moved from 165K to 135K.
How did search popularity change for NAS brands worldwide in September 2026?
2 changes
In September 2026, UGREEN overtook Seagate to rank 2nd among NAS brands worldwide, with 19.1% of the searches.
In September 2026, Western Digital lost share of searches among NAS brands worldwide, from 17.2% to 15.1%.
How are branded searches counted?
3 search terms
Brandwave collects information about searches that people make online using UGREEN’s and Western Digital’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
UGREEN
2 branded search terms
- ugreen nas
- ugreen nasync
Western Digital
1 branded search term
- western digital
Other head-to-heads among NAS brands
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