Brandwave

Synology vs UGREEN:Which is more popular?

In September 2026, Synology had more branded searches than UGREEN among NAS brands worldwide. Synology had about 301,000 branded searches, while UGREEN had 170,000. Synology made up 33.8% of all NAS brand searches we track, and UGREEN accounted for 19.1%. When we asked ChatGPT and Google AI Overviews about NAS brands, both Synology and UGREEN appeared in all five answers. Synology was mentioned before UGREEN in every answer.

Among NAS brands worldwide in September 2026

Who do people search for more?

Synology, about 77% more searches than UGREEN

Synology 301K searchesUGREEN 170K searches

Who does AI mention more?

Both are mentioned in every answer we collected.

Synology in 5 of 5UGREEN in 5 of 5

Who does AI recommend more?

Synology, named ahead of UGREEN in every answer

Synology first in 5UGREEN never first

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Top NAS brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, both Synology and UGREEN showed up in all five answers. Synology was listed before UGREEN in every answer.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Synology1st
  2. UGREEN2nd
  3. QNAP3rd
  4. Asustor4th
  5. TerraMaster5th
  6. Seagate6th
  7. Western Digital–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Synology5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • UGREEN5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • QNAP4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • TerraMaster3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Asustor2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Seagate1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Western Digital0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about NAS brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Is Synology or UGREEN more popular in search?

This chart shows how often people search Google for Synology and UGREEN by name. Each line represents a brand's share of searches for all seven NAS brands we track, month by month, from English-language searches worldwide.

Synology and UGREEN among NAS brands worldwide, by month

Share of searches by month for Synology, UGREEN. The figures are in the table below the chart.

View monthly share of searches table
MonthSynologyUGREENSeagateWestern DigitalQNAPAsustorTerraMaster
Oct 202537%17.3%16.5%13.6%11.1%2.2%2.2%
Nov 202532.1%22.5%14.4%14.4%11.8%2.4%2.4%
Dec 202533.7%19.5%15.1%15.1%12.4%2%2%
Jan 202631.7%18.2%17.3%17.3%11.6%1.9%1.9%
Feb 202629.2%16.8%16%23.9%10.7%1.8%1.8%
Mar 202634.9%19.9%15.7%15.7%10.4%1.7%1.7%
Apr 202631.8%18.1%17.5%17.5%11.6%1.9%1.6%
May 202632.5%15.1%21.7%17.8%9.8%1.6%1.6%
Jun 202631.4%17.9%21%17.2%9.4%1.5%1.5%
Jul 202633.5%15.6%22.4%15%10.1%1.6%1.6%
Aug 202631.4%17.9%21%17.2%9.4%1.5%1.5%
Sep 202633.8%19.1%18.5%15.1%10.2%1.7%1.7%

How has the Synology and UGREEN comparison changed over the last 12 months?

3 findings
  • Synology was ahead of UGREEN in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Synology’s share of searches among NAS brands worldwide moved from 37% to 33.8%, and its estimated monthly branded searches moved from 450K to 301K.
  • Across the 12 months ending September 2026, UGREEN’s share of searches among NAS brands worldwide moved from 17.3% to 19.1%, and its estimated monthly branded searches moved from 211K to 170K.

How did search popularity change for NAS brands worldwide in September 2026?

2 changes
  1. In September 2026, UGREEN overtook Seagate to rank 2nd among NAS brands worldwide, with 19.1% of the searches.

  2. In September 2026, Synology gained share of searches among NAS brands worldwide, from 31.4% to 33.8%.

How are branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using Synology’s and UGREEN’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Synology

1 branded search term

  • synology

UGREEN

2 branded search terms

  • ugreen nas
  • ugreen nasync

How the Brand Demand Index is measured

Other head-to-heads among NAS brands

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