Brandwave

How popular isSynology in search?

In August 2026, there were an estimated 301K branded searches for Synology worldwide which is down 33.1% over the last 11 months. Synology holds 51.4% estimated Share of Search among NAS brands worldwide and is ranked 1st of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Synology51.4%
  2. Western Digital28.2%
  3. QNAP15.4%
  4. Asustor2.5%
  5. TerraMaster2.5%
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Which NAS brands compete with Synology?

Synology against NAS brands worldwide, by month

Share of Search by month for Synology, Western Digital, QNAP, Asustor, TerraMaster. The figures are in the table below the chart.

View monthly share of search table
MonthSynologyWestern DigitalQNAPAsustorTerraMaster
Oct 202556%20.5%16.8%3.4%3.4%
Nov 202551%22.8%18.7%3.8%3.8%
Dec 202551.7%23.2%19%3.1%3.1%
Jan 202649.2%26.9%18%3%3%
Feb 202643.4%35.5%15.9%2.6%2.6%
Mar 202654.2%24.3%16.2%2.7%2.7%
Apr 202651.1%28%15.4%3.1%2.5%
May 202651.4%28.2%15.4%2.5%2.5%
Jun 202651.4%28.2%15.4%2.5%2.5%
Jul 202654.1%24.3%16.3%2.7%2.7%
Aug 202651.4%28.2%15.4%2.5%2.5%
Sep 2026—————

  1. 1.Synology

    51.4%

    Held 1st. 301K estimated branded searches, 0% vs prior month. Share -2.8 points.

  2. 2.Western Digital

    28.2%

    Held 2nd. 165K estimated branded searches, +22.2% vs prior month. Share +3.9 points.

  3. 3.QNAP

    15.4%

    Held 3rd. 90.5K estimated branded searches, 0% vs prior month. Share -0.8 points.

  4. 4.Asustor

    2.5%

    Held 4th. 14.8K estimated branded searches, 0% vs prior month. Share -0.1 points.

  5. 5.TerraMaster

    2.5%

    Held 5th. 14.8K estimated branded searches, 0% vs prior month. Share -0.1 points.

Compare search popularity between Synology and its closest rivals

How has branded search demand for Synology changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Synology worldwide fell from 450K to 301K.
  • Across the 11 months ending August 2026, Synology’s estimated Share of Search among NAS brands worldwide decreased from 56% to 51.4%.
  • Across the 11 months ending August 2026, Synology’s estimated Share of Search among NAS brands worldwide peaked at 56% in October 2025 and was lowest at 43.4% in February 2026.

How did search popularity change for NAS brands worldwide in August 2026?

  1. In August 2026, Western Digital gained estimated Share of Search among NAS brands worldwide, from 24.3% to 28.2%.

  2. In August 2026, Synology lost estimated Share of Search among NAS brands worldwide, from 54.1% to 51.4%.

  3. In August 2026, QNAP lost estimated Share of Search among NAS brands worldwide, from 16.3% to 15.4%.

  4. Estimated monthly branded searches for Asustor worldwide fell 45.4% over 11 measured months, from 27.1K to 14.8K in August 2026.

  5. Estimated monthly branded searches for TerraMaster worldwide fell 45.4% over 11 measured months, from 27.1K to 14.8K in August 2026.

How is Synology measured?

Brandwave collects information about searches that people make online using Synology’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • synology

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How the Brand Demand Index is measured

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