Brandwave

Synology vs TerraMaster:Which is more popular by branded search?

In August 2026, Synology had more branded searches than TerraMaster among NAS brands worldwide. Synology was estimated to have 301K branded searches compared to TerraMaster’s 14.8K, and held a 51.4% Share of Search versus TerraMaster’s 2.5%. These are worldwide searches for English-language branded terms.

Share of Search among NAS brands worldwide in August 2026Which is more popular in search, Synology or TerraMaster?
Synology51.4%301K searches
vs
TerraMaster2.5%14.8K searches

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Which is more popular in search, Synology or TerraMaster?

Compare the network storage brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Synology and TerraMaster among NAS brands worldwide, by month

Share of Search by month for Synology, TerraMaster. The figures are in the table below the chart.

View monthly share of search table
MonthSynologyWestern DigitalQNAPAsustorTerraMaster
Oct 202556%20.5%16.8%3.4%3.4%
Nov 202551%22.8%18.7%3.8%3.8%
Dec 202551.7%23.2%19%3.1%3.1%
Jan 202649.2%26.9%18%3%3%
Feb 202643.4%35.5%15.9%2.6%2.6%
Mar 202654.2%24.3%16.2%2.7%2.7%
Apr 202651.1%28%15.4%3.1%2.5%
May 202651.4%28.2%15.4%2.5%2.5%
Jun 202651.4%28.2%15.4%2.5%2.5%
Jul 202654.1%24.3%16.3%2.7%2.7%
Aug 202651.4%28.2%15.4%2.5%2.5%
Sep 2026—————

How has the Synology and TerraMaster comparison changed over the last 12 months?

  • Synology was ahead of TerraMaster in every measured month of the 11 months ending August 2026.
  • Across the 11 months ending August 2026, Synology’s estimated Share of Search among NAS brands worldwide moved from 56% to 51.4%, and its estimated monthly branded searches moved from 450K to 301K.
  • Across the 11 months ending August 2026, TerraMaster’s estimated Share of Search among NAS brands worldwide moved from 3.4% to 2.5%, and its estimated monthly branded searches moved from 27.1K to 14.8K.

How did search popularity change for NAS brands worldwide in August 2026?

  1. In August 2026, Synology lost estimated Share of Search among NAS brands worldwide, from 54.1% to 51.4%.

  2. Estimated monthly branded searches for TerraMaster worldwide fell 45.4% over 11 measured months, from 27.1K to 14.8K in August 2026.

How each brand is measured

Brandwave collects information about searches that people make online using Synology’s and TerraMaster’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Synology

1 branded search term

  • synology

TerraMaster

1 branded search term

  • terramaster

How the Brand Demand Index is measured

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