Seagate vs Synology:Which is searched more?
In September 2026, Synology had more branded searches than Seagate among NAS brands worldwide. Synology had about 301,000 branded searches, while Seagate had 165,000. Synology made up 33.8% of all NAS brand searches we track, and Seagate accounted for 18.5%. These are worldwide searches for English-language branded terms.
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Is Seagate or Synology more popular in search?
Compare the network storage brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of searches by month for Synology, Seagate. The figures are in the table below the chart.
View monthly share of searches table
| Month | Synology | UGREEN | Seagate | Western Digital | QNAP | Asustor | TerraMaster |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 37% | 17.3% | 16.5% | 13.6% | 11.1% | 2.2% | 2.2% |
| Nov 2025 | 32.1% | 22.5% | 14.4% | 14.4% | 11.8% | 2.4% | 2.4% |
| Dec 2025 | 33.7% | 19.5% | 15.1% | 15.1% | 12.4% | 2% | 2% |
| Jan 2026 | 31.7% | 18.2% | 17.3% | 17.3% | 11.6% | 1.9% | 1.9% |
| Feb 2026 | 29.2% | 16.8% | 16% | 23.9% | 10.7% | 1.8% | 1.8% |
| Mar 2026 | 34.9% | 19.9% | 15.7% | 15.7% | 10.4% | 1.7% | 1.7% |
| Apr 2026 | 31.8% | 18.1% | 17.5% | 17.5% | 11.6% | 1.9% | 1.6% |
| May 2026 | 32.5% | 15.1% | 21.7% | 17.8% | 9.8% | 1.6% | 1.6% |
| Jun 2026 | 31.4% | 17.9% | 21% | 17.2% | 9.4% | 1.5% | 1.5% |
| Jul 2026 | 33.5% | 15.6% | 22.4% | 15% | 10.1% | 1.6% | 1.6% |
| Aug 2026 | 31.4% | 17.9% | 21% | 17.2% | 9.4% | 1.5% | 1.5% |
| Sep 2026 | 33.8% | 19.1% | 18.5% | 15.1% | 10.2% | 1.7% | 1.7% |
How has the Seagate and Synology comparison changed over the last 12 months?
3 findings
- Synology was ahead of Seagate in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Seagate’s share of searches among NAS brands worldwide moved from 16.5% to 18.5%, and its estimated monthly branded searches moved from 201K to 165K.
- Across the 12 months ending September 2026, Synology’s share of searches among NAS brands worldwide moved from 37% to 33.8%, and its estimated monthly branded searches moved from 450K to 301K.
How did search popularity change for NAS brands worldwide in September 2026?
3 changes
In September 2026, UGREEN overtook Seagate to rank 2nd among NAS brands worldwide, with 19.1% of the searches.
In September 2026, Synology gained share of searches among NAS brands worldwide, from 31.4% to 33.8%.
In September 2026, Seagate lost share of searches among NAS brands worldwide, from 21% to 18.5%.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Seagate’s and Synology’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among NAS brands
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