QNAP vs Western Digital:Which is more popular by branded search?
In August 2026, Western Digital had more branded searches than QNAP among NAS drive brands worldwide. Western Digital was estimated to have 165K branded searches compared to QNAP’s 90.5K, and held a 21% Share of Search versus QNAP’s 11.5%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, QNAP or Western Digital?
Compare the nas drive brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Western Digital, QNAP. The figures are in the table below the chart.
View monthly share of search table
| Month | Synology | Seagate | Western Digital | QNAP | Asustor | TerraMaster |
|---|---|---|---|---|---|---|
| Oct 2025 | 44.8% | 20% | 16.4% | 13.4% | 2.7% | 2.7% |
| Nov 2025 | 41.5% | 18.6% | 18.6% | 15.2% | 3.1% | 3.1% |
| Dec 2025 | 41.9% | 18.8% | 18.8% | 15.4% | 2.5% | 2.5% |
| Jan 2026 | 38.8% | 21.2% | 21.2% | 14.2% | 2.3% | 2.3% |
| Feb 2026 | 35.1% | 19.2% | 28.7% | 12.8% | 2.1% | 2.1% |
| Mar 2026 | 43.6% | 19.5% | 19.5% | 13% | 2.1% | 2.1% |
| Apr 2026 | 39.9% | 21.9% | 21.9% | 12% | 2.4% | 2% |
| May 2026 | 38.2% | 25.5% | 21% | 11.5% | 1.9% | 1.9% |
| Jun 2026 | 38.2% | 25.5% | 21% | 11.5% | 1.9% | 1.9% |
| Jul 2026 | 39.8% | 26.5% | 17.8% | 12% | 2% | 2% |
| Aug 2026 | 38.2% | 25.5% | 21% | 11.5% | 1.9% | 1.9% |
| Sep 2026 | — | — | — | — | — | — |
How has the QNAP and Western Digital comparison changed over the last 12 months?
3 findings
- Western Digital was ahead of QNAP in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, QNAP’s estimated Share of Search among NAS drive brands worldwide moved from 13.4% to 11.5%, and its estimated monthly branded searches moved from 135K to 90.5K.
- Across the 11 months ending August 2026, Western Digital’s estimated Share of Search among NAS drive brands worldwide moved from 16.4% to 21%, and its estimated monthly branded searches held steady at 165K.
How did search popularity change for NAS drive brands worldwide in August 2026?
2 changes
In August 2026, Western Digital gained estimated Share of Search among NAS drive brands worldwide, from 17.8% to 21%.
Estimated monthly branded searches for QNAP worldwide fell 33% over 11 measured months, from 135K to 90.5K in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using QNAP’s and Western Digital’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
QNAP
1 branded search term
- qnap
Western Digital
1 branded search term
- western digital
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.