Brandwave

Seagate vs Western Digital:Which is more popular?

In September 2026, Seagate had more branded searches than Western Digital among NAS brands worldwide. Seagate had about 165,000 branded searches, while Western Digital had 135,000. Seagate made up 18.5% of all NAS brand searches we track, and Western Digital accounted for 15.1%. When we asked ChatGPT and Google AI Overviews about NAS brands, Seagate appeared in one of the five answers and Western Digital in none.

Among NAS brands worldwide in September 2026

Who do people search for more?

Seagate, about 22% more searches than Western Digital

Seagate 165K searchesWestern Digital 135K searches

Who does AI mention more?

Seagate, mentioned in 1 of 5 answers, Western Digital in 0

Seagate in 1 of 5Western Digital in 0 of 5

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Top NAS brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Seagate was mentioned in one out of five: not in any of the three ChatGPT answers, but in one of the two Google AI Overviews. Western Digital did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Synology1st
  2. UGREEN2nd
  3. QNAP3rd
  4. Asustor4th
  5. TerraMaster5th
  6. Seagate6th
  7. Western Digital–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Synology5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • UGREEN5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • QNAP4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • TerraMaster3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Asustor2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Seagate1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Western Digital0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about NAS brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Is Seagate or Western Digital more popular in search?

This chart shows how often people search Google for Seagate and Western Digital by name. Each line represents a brand's share of searches for all seven NAS brands we track, month by month, from English-language searches worldwide.

Seagate and Western Digital among NAS brands worldwide, by month

Share of searches by month for Seagate, Western Digital. The figures are in the table below the chart.

View monthly share of searches table
MonthSynologyUGREENSeagateWestern DigitalQNAPAsustorTerraMaster
Oct 202537%17.3%16.5%13.6%11.1%2.2%2.2%
Nov 202532.1%22.5%14.4%14.4%11.8%2.4%2.4%
Dec 202533.7%19.5%15.1%15.1%12.4%2%2%
Jan 202631.7%18.2%17.3%17.3%11.6%1.9%1.9%
Feb 202629.2%16.8%16%23.9%10.7%1.8%1.8%
Mar 202634.9%19.9%15.7%15.7%10.4%1.7%1.7%
Apr 202631.8%18.1%17.5%17.5%11.6%1.9%1.6%
May 202632.5%15.1%21.7%17.8%9.8%1.6%1.6%
Jun 202631.4%17.9%21%17.2%9.4%1.5%1.5%
Jul 202633.5%15.6%22.4%15%10.1%1.6%1.6%
Aug 202631.4%17.9%21%17.2%9.4%1.5%1.5%
Sep 202633.8%19.1%18.5%15.1%10.2%1.7%1.7%

How has the Seagate and Western Digital comparison changed over the last 12 months?

3 findings
  • The lead changed hands 2 times in the 12 months ending September 2026: Western Digital took it in February 2026, Seagate took it in May 2026.
  • Across the 12 months ending September 2026, Seagate’s share of searches among NAS brands worldwide moved from 16.5% to 18.5%, and its estimated monthly branded searches moved from 201K to 165K.
  • Across the 12 months ending September 2026, Western Digital’s share of searches among NAS brands worldwide moved from 13.6% to 15.1%, and its estimated monthly branded searches moved from 165K to 135K.

How did search popularity change for NAS brands worldwide in September 2026?

3 changes

  1. In September 2026, UGREEN overtook Seagate to rank 2nd among NAS brands worldwide, with 19.1% of the searches.

  2. In September 2026, Seagate lost share of searches among NAS brands worldwide, from 21% to 18.5%.

  3. In September 2026, Western Digital lost share of searches among NAS brands worldwide, from 17.2% to 15.1%.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Seagate’s and Western Digital’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Seagate

1 branded search term

  • seagate

Western Digital

1 branded search term

  • western digital

How the Brand Demand Index is measured

Other head-to-heads among NAS brands

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