Brandwave

How popular isWestern Digital in search?

In August 2026, there were an estimated 165K branded searches for Western Digital worldwide which held steady over the last 11 months. Western Digital holds 21% estimated Share of Search among NAS drive brands worldwide and is ranked 3rd of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Synology38.2%
  2. Seagate25.5%
  3. Western Digital21%
  4. QNAP11.5%
  5. Asustor1.9%
  6. TerraMaster1.9%
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Which NAS drive brands compete with Western Digital?

Western Digital against NAS drive brands worldwide, by month

Share of Search by month for Synology, Seagate, Western Digital, QNAP. The figures are in the table below the chart.

View monthly share of search table
MonthSynologySeagateWestern DigitalQNAPAsustorTerraMaster
Oct 202544.8%20%16.4%13.4%2.7%2.7%
Nov 202541.5%18.6%18.6%15.2%3.1%3.1%
Dec 202541.9%18.8%18.8%15.4%2.5%2.5%
Jan 202638.8%21.2%21.2%14.2%2.3%2.3%
Feb 202635.1%19.2%28.7%12.8%2.1%2.1%
Mar 202643.6%19.5%19.5%13%2.1%2.1%
Apr 202639.9%21.9%21.9%12%2.4%2%
May 202638.2%25.5%21%11.5%1.9%1.9%
Jun 202638.2%25.5%21%11.5%1.9%1.9%
Jul 202639.8%26.5%17.8%12%2%2%
Aug 202638.2%25.5%21%11.5%1.9%1.9%
Sep 2026——————

  1. 1.Synology

    38.2%

    Held 1st. 301K estimated branded searches, 0% vs prior month. Share -1.5 points.

  2. 2.Seagate

    25.5%

    Held 2nd. 201K estimated branded searches, 0% vs prior month. Share -1 points.

  3. 3.Western Digital

    21%

    Held 3rd. 165K estimated branded searches, +22.2% vs prior month. Share +3.1 points.

  4. 4.QNAP

    11.5%

    Held 4th. 90.5K estimated branded searches, 0% vs prior month. Share -0.5 points.

  5. 5.Asustor

    1.9%

    Held 5th. 14.8K estimated branded searches, 0% vs prior month. Share -0.1 points.

  6. 6.TerraMaster

    1.9%

    Held 6th. 14.8K estimated branded searches, 0% vs prior month. Share -0.1 points.

Compare search popularity between Western Digital and its closest rivals

How has branded search demand for Western Digital changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Western Digital worldwide held steady at 165K.
  • Across the 11 months ending August 2026, Western Digital’s estimated Share of Search among NAS drive brands worldwide increased from 16.4% to 21%.
  • Across the 11 months ending August 2026, Western Digital’s estimated Share of Search among NAS drive brands worldwide peaked at 28.7% in February 2026 and was lowest at 16.4% in October 2025.

How did search popularity change for NAS drive brands worldwide in August 2026?

  1. In August 2026, Western Digital gained estimated Share of Search among NAS drive brands worldwide, from 17.8% to 21%.

  2. In August 2026, Synology lost estimated Share of Search among NAS drive brands worldwide, from 39.8% to 38.2%.

  3. In August 2026, Seagate lost estimated Share of Search among NAS drive brands worldwide, from 26.5% to 25.5%.

  4. Estimated monthly branded searches for Asustor worldwide fell 45.4% over 11 measured months, from 27.1K to 14.8K in August 2026.

  5. Estimated monthly branded searches for TerraMaster worldwide fell 45.4% over 11 measured months, from 27.1K to 14.8K in August 2026.

  6. Estimated monthly branded searches for QNAP worldwide fell 33% over 11 measured months, from 135K to 90.5K in August 2026.

Where does Western Digital compete?

Western Digital is ranked in four competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
External drive brands4th of 611%Show ranking
External SSD brands4th of 511.2%Show ranking
NAS drive brands3rd of 621%Shown above
NAS brands2nd of 528.2%Show ranking

How is Western Digital measured?

Brandwave collects information about searches that people make online using Western Digital’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • western digital

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How the Brand Demand Index is measured

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