Brandwave

How popular isQNAP in search?

In August 2026, there were an estimated 90.5K branded searches for QNAP worldwide which is down 33% over the last 11 months. QNAP holds 11.5% estimated Share of Search among NAS drive brands worldwide and is ranked 4th of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Synology38.2%
  2. Seagate25.5%
  3. Western Digital21%
  4. QNAP11.5%
  5. Asustor1.9%
  6. TerraMaster1.9%
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Which NAS drive brands compete with QNAP?

QNAP against NAS drive brands worldwide, by month

Share of Search by month for Synology, Seagate, Western Digital, QNAP. The figures are in the table below the chart.

View monthly share of search table
MonthSynologySeagateWestern DigitalQNAPAsustorTerraMaster
Oct 202544.8%20%16.4%13.4%2.7%2.7%
Nov 202541.5%18.6%18.6%15.2%3.1%3.1%
Dec 202541.9%18.8%18.8%15.4%2.5%2.5%
Jan 202638.8%21.2%21.2%14.2%2.3%2.3%
Feb 202635.1%19.2%28.7%12.8%2.1%2.1%
Mar 202643.6%19.5%19.5%13%2.1%2.1%
Apr 202639.9%21.9%21.9%12%2.4%2%
May 202638.2%25.5%21%11.5%1.9%1.9%
Jun 202638.2%25.5%21%11.5%1.9%1.9%
Jul 202639.8%26.5%17.8%12%2%2%
Aug 202638.2%25.5%21%11.5%1.9%1.9%
Sep 2026——————

  1. 1.Synology

    38.2%

    Held 1st. 301K estimated branded searches, 0% vs prior month. Share -1.5 points.

  2. 2.Seagate

    25.5%

    Held 2nd. 201K estimated branded searches, 0% vs prior month. Share -1 points.

  3. 3.Western Digital

    21%

    Held 3rd. 165K estimated branded searches, +22.2% vs prior month. Share +3.1 points.

  4. 4.QNAP

    11.5%

    Held 4th. 90.5K estimated branded searches, 0% vs prior month. Share -0.5 points.

  5. 5.Asustor

    1.9%

    Held 5th. 14.8K estimated branded searches, 0% vs prior month. Share -0.1 points.

  6. 6.TerraMaster

    1.9%

    Held 6th. 14.8K estimated branded searches, 0% vs prior month. Share -0.1 points.

Compare search popularity between QNAP and its closest rivals

How has branded search demand for QNAP changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for QNAP worldwide fell from 135K to 90.5K.
  • Across the 11 months ending August 2026, QNAP’s estimated Share of Search among NAS drive brands worldwide decreased from 13.4% to 11.5%.
  • Across the 11 months ending August 2026, QNAP’s estimated Share of Search among NAS drive brands worldwide peaked at 15.4% in December 2025 and was lowest at 11.5% in May 2026.

How did search popularity change for NAS drive brands worldwide in August 2026?

  1. In August 2026, Western Digital gained estimated Share of Search among NAS drive brands worldwide, from 17.8% to 21%.

  2. In August 2026, Synology lost estimated Share of Search among NAS drive brands worldwide, from 39.8% to 38.2%.

  3. In August 2026, Seagate lost estimated Share of Search among NAS drive brands worldwide, from 26.5% to 25.5%.

  4. Estimated monthly branded searches for Asustor worldwide fell 45.4% over 11 measured months, from 27.1K to 14.8K in August 2026.

  5. Estimated monthly branded searches for TerraMaster worldwide fell 45.4% over 11 measured months, from 27.1K to 14.8K in August 2026.

  6. Estimated monthly branded searches for QNAP worldwide fell 33% over 11 measured months, from 135K to 90.5K in August 2026.

Where does QNAP compete?

QNAP is ranked in two competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
NAS drive brands4th of 611.5%Shown above
NAS brands3rd of 515.4%Show ranking

How is QNAP measured?

Brandwave collects information about searches that people make online using QNAP’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • qnap

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How the Brand Demand Index is measured

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