Brandwave

How popular isSynology in search?

In August 2026, there were an estimated 301K branded searches for Synology worldwide which is down 33.1% over the last 11 months. Synology holds 38.2% estimated Share of Search among NAS drive brands worldwide and is ranked 1st of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Synology38.2%
  2. Seagate25.5%
  3. Western Digital21%
  4. QNAP11.5%
  5. Asustor1.9%
  6. TerraMaster1.9%
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Which NAS drive brands compete with Synology?

Synology against NAS drive brands worldwide, by month

Share of Search by month for Synology, Seagate, Western Digital, QNAP. The figures are in the table below the chart.

View monthly share of search table
MonthSynologySeagateWestern DigitalQNAPAsustorTerraMaster
Oct 202544.8%20%16.4%13.4%2.7%2.7%
Nov 202541.5%18.6%18.6%15.2%3.1%3.1%
Dec 202541.9%18.8%18.8%15.4%2.5%2.5%
Jan 202638.8%21.2%21.2%14.2%2.3%2.3%
Feb 202635.1%19.2%28.7%12.8%2.1%2.1%
Mar 202643.6%19.5%19.5%13%2.1%2.1%
Apr 202639.9%21.9%21.9%12%2.4%2%
May 202638.2%25.5%21%11.5%1.9%1.9%
Jun 202638.2%25.5%21%11.5%1.9%1.9%
Jul 202639.8%26.5%17.8%12%2%2%
Aug 202638.2%25.5%21%11.5%1.9%1.9%
Sep 2026——————

  1. 1.Synology

    38.2%

    Held 1st. 301K estimated branded searches, 0% vs prior month. Share -1.5 points.

  2. 2.Seagate

    25.5%

    Held 2nd. 201K estimated branded searches, 0% vs prior month. Share -1 points.

  3. 3.Western Digital

    21%

    Held 3rd. 165K estimated branded searches, +22.2% vs prior month. Share +3.1 points.

  4. 4.QNAP

    11.5%

    Held 4th. 90.5K estimated branded searches, 0% vs prior month. Share -0.5 points.

  5. 5.Asustor

    1.9%

    Held 5th. 14.8K estimated branded searches, 0% vs prior month. Share -0.1 points.

  6. 6.TerraMaster

    1.9%

    Held 6th. 14.8K estimated branded searches, 0% vs prior month. Share -0.1 points.

Compare search popularity between Synology and its closest rivals

How has branded search demand for Synology changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Synology worldwide fell from 450K to 301K.
  • Across the 11 months ending August 2026, Synology’s estimated Share of Search among NAS drive brands worldwide decreased from 44.8% to 38.2%.
  • Across the 11 months ending August 2026, Synology’s estimated Share of Search among NAS drive brands worldwide peaked at 44.8% in October 2025 and was lowest at 35.1% in February 2026.

How did search popularity change for NAS drive brands worldwide in August 2026?

  1. In August 2026, Western Digital gained estimated Share of Search among NAS drive brands worldwide, from 17.8% to 21%.

  2. In August 2026, Synology lost estimated Share of Search among NAS drive brands worldwide, from 39.8% to 38.2%.

  3. In August 2026, Seagate lost estimated Share of Search among NAS drive brands worldwide, from 26.5% to 25.5%.

  4. Estimated monthly branded searches for Asustor worldwide fell 45.4% over 11 measured months, from 27.1K to 14.8K in August 2026.

  5. Estimated monthly branded searches for TerraMaster worldwide fell 45.4% over 11 measured months, from 27.1K to 14.8K in August 2026.

  6. Estimated monthly branded searches for QNAP worldwide fell 33% over 11 measured months, from 135K to 90.5K in August 2026.

Where does Synology compete?

Synology is ranked in two competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
NAS drive brands1st of 638.2%Shown above
NAS brands1st of 551.4%Show ranking

How is Synology measured?

Brandwave collects information about searches that people make online using Synology’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • synology

Do you work for Synology? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

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