Brandwave

NAS drive brands:Which brands are most popular in search?

In August 2026, Synology was the most searched among NAS drive brands worldwide, with an estimated 301K branded searches and 38.2% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Synology38.2%
  2. Seagate25.5%
  3. Western Digital21%
  4. QNAP11.5%
  5. Asustor1.9%
  6. TerraMaster1.9%

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Share of SearchLeaderboard

Compare the nas drive brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among NAS drive brands worldwide, by month

Share of Search by month for Synology, Seagate, Western Digital, QNAP. The figures are in the table below the chart.

View monthly share of search table
MonthSynologySeagateWestern DigitalQNAPAsustorTerraMaster
Oct 202544.8%20%16.4%13.4%2.7%2.7%
Nov 202541.5%18.6%18.6%15.2%3.1%3.1%
Dec 202541.9%18.8%18.8%15.4%2.5%2.5%
Jan 202638.8%21.2%21.2%14.2%2.3%2.3%
Feb 202635.1%19.2%28.7%12.8%2.1%2.1%
Mar 202643.6%19.5%19.5%13%2.1%2.1%
Apr 202639.9%21.9%21.9%12%2.4%2%
May 202638.2%25.5%21%11.5%1.9%1.9%
Jun 202638.2%25.5%21%11.5%1.9%1.9%
Jul 202639.8%26.5%17.8%12%2%2%
Aug 202638.2%25.5%21%11.5%1.9%1.9%
Sep 2026——————

This month’s ranking, August 2026

  1. 1.Synology

    38.2%

    Held 1st. 301K estimated branded searches, 0% vs prior month. Share -1.5 points.

  2. 2.Seagate

    25.5%

    Held 2nd. 201K estimated branded searches, 0% vs prior month. Share -1 points.

  3. 3.Western Digital

    21%

    Held 3rd. 165K estimated branded searches, +22.2% vs prior month. Share +3.1 points.

  4. 4.QNAP

    11.5%

    Held 4th. 90.5K estimated branded searches, 0% vs prior month. Share -0.5 points.

  5. 5.Asustor

    1.9%

    Held 5th. 14.8K estimated branded searches, 0% vs prior month. Share -0.1 points.

  6. 6.TerraMaster

    1.9%

    Held 6th. 14.8K estimated branded searches, 0% vs prior month. Share -0.1 points.

Compare search popularity between leading brands

Which brand is most popular in search among NAS drive brands worldwide?

In August 2026, Synology was the most searched among NAS drive brands worldwide, with an estimated 301K branded searches and 38.2% estimated Share of Search within this set. Seagate is in 2nd place, 12.7 percentage points behind at 25.5% Share of Search.

Global NAS drive brands, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
Synology44.8% → 38.2%44.8%Oct 202535.1%Feb 20261st
Seagate20% → 25.5%26.5%Jul 202618.6%Nov 20252nd
Western Digital16.4% → 21%28.7%Feb 202616.4%Oct 20253rd
QNAP13.4% → 11.5%15.4%Dec 202511.5%May 20264th
Asustor2.7% → 1.9%3.1%Nov 20251.9%May 20265th
TerraMaster2.7% → 1.9%3.1%Nov 20251.9%May 20266th

Each finding as a sentence

  • Across the 11 months ending August 2026, Synology’s estimated Share of Search among NAS drive brands worldwide decreased from 44.8% to 38.2%.
  • Across the 11 months ending August 2026, Seagate’s estimated Share of Search among NAS drive brands worldwide increased from 20% to 25.5%.
  • Across the 11 months ending August 2026, Western Digital’s estimated Share of Search among NAS drive brands worldwide increased from 16.4% to 21%.
  • Across the 11 months ending August 2026, QNAP’s estimated Share of Search among NAS drive brands worldwide decreased from 13.4% to 11.5%.
  • Across the 11 months ending August 2026, Asustor’s estimated Share of Search among NAS drive brands worldwide decreased from 2.7% to 1.9%.
  • Across the 11 months ending August 2026, TerraMaster’s estimated Share of Search among NAS drive brands worldwide decreased from 2.7% to 1.9%.
  • Across the 11 months ending August 2026, Synology’s estimated Share of Search among NAS drive brands worldwide peaked at 44.8% in October 2025 and was lowest at 35.1% in February 2026.
  • Across the 11 months ending August 2026, Seagate’s estimated Share of Search among NAS drive brands worldwide peaked at 26.5% in July 2026 and was lowest at 18.6% in November 2025.
  • Across the 11 months ending August 2026, Western Digital’s estimated Share of Search among NAS drive brands worldwide peaked at 28.7% in February 2026 and was lowest at 16.4% in October 2025.
  • Across the 11 months ending August 2026, QNAP’s estimated Share of Search among NAS drive brands worldwide peaked at 15.4% in December 2025 and was lowest at 11.5% in May 2026.
  • Across the 11 months ending August 2026, Asustor’s estimated Share of Search among NAS drive brands worldwide peaked at 3.1% in November 2025 and was lowest at 1.9% in May 2026.
  • Across the 11 months ending August 2026, TerraMaster’s estimated Share of Search among NAS drive brands worldwide peaked at 3.1% in November 2025 and was lowest at 1.9% in May 2026.

How did search popularity change for NAS drive brands worldwide in August 2026?

  1. In August 2026, Western Digital gained estimated Share of Search among NAS drive brands worldwide, from 17.8% to 21%.

  2. In August 2026, Synology lost estimated Share of Search among NAS drive brands worldwide, from 39.8% to 38.2%.

  3. In August 2026, Seagate lost estimated Share of Search among NAS drive brands worldwide, from 26.5% to 25.5%.

  4. Estimated monthly branded searches for Asustor worldwide fell 45.4% over 11 measured months, from 27.1K to 14.8K in August 2026.

  5. Estimated monthly branded searches for TerraMaster worldwide fell 45.4% over 11 measured months, from 27.1K to 14.8K in August 2026.

  6. Estimated monthly branded searches for QNAP worldwide fell 33% over 11 measured months, from 135K to 90.5K in August 2026.

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