Bluetooth earbuds brands:Which are searched most?
In September 2026, JBL was the most searched among bluetooth earbuds brands worldwide, with an estimated 4.4M branded searches and 81.8% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.
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Share of SearchLeaderboard
Compare the Bluetooth earbuds brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for JBL, Bose, Samsung. The figures are in the table below the chart.
View monthly share of search table
| Month | JBL | Bose | Samsung |
|---|---|---|---|
| Oct 2025 | 77.9% | 13.4% | 8.7% |
| Nov 2025 | 79.6% | 14.4% | 6% |
| Dec 2025 | 81.8% | 12.9% | 5.3% |
| Jan 2026 | 82.3% | 11% | 6.7% |
| Feb 2026 | 79.1% | 12.2% | 8.7% |
| Mar 2026 | 79% | 12.7% | 8.3% |
| Apr 2026 | 84.1% | 9.9% | 6.1% |
| May 2026 | 81.8% | 11.7% | 6.4% |
| Jun 2026 | 82.4% | 11.3% | 6.3% |
| Jul 2026 | 82% | 11.4% | 6.7% |
| Aug 2026 | 81.2% | 11.7% | 7.1% |
| Sep 2026 | 81.8% | 11.6% | 6.6% |
This month’s ranking, September 2026
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 81.8% | 4.4M | -9.7% | +0.6 points | |
| 2, held 2nd | 11.6% | 617K | -11.3% | -0.1 points | |
| 3, held 3rd | 6.6% | 352K | -16.6% | -0.5 points |
Compare search popularity between leading brands
Which brand is most popular in search among bluetooth earbuds brands worldwide?
3 brands
In September 2026, JBL was the most searched among bluetooth earbuds brands worldwide, with an estimated 4.4M branded searches and 81.8% estimated Share of Search within this set. Bose is in 2nd place, 70.3 percentage points behind at 11.6% Share of Search.
| Brand | Share of Search | Peak | Low | Rank |
|---|---|---|---|---|
 JBL | 77.9% → 81.8% | 84.1%Apr 2026 | 77.9%Oct 2025 | 1st |
 Bose | 13.4% → 11.6% | 14.4%Nov 2025 | 9.9%Apr 2026 | 2nd |
 Samsung | 8.7% → 6.6% | 8.7%Oct 2025 | 5.3%Dec 2025 | 3rd |
Each finding as a sentence
- Across the 12 months ending September 2026, JBL’s estimated Share of Search among bluetooth earbuds brands worldwide increased from 77.9% to 81.8%.
- Across the 12 months ending September 2026, Bose’s estimated Share of Search among bluetooth earbuds brands worldwide decreased from 13.4% to 11.6%.
- Across the 12 months ending September 2026, Samsung’s estimated Share of Search among bluetooth earbuds brands worldwide decreased from 8.7% to 6.6%.
- Across the 12 months ending September 2026, JBL’s estimated Share of Search among bluetooth earbuds brands worldwide peaked at 84.1% in April 2026 and was lowest at 77.9% in October 2025.
- Across the 12 months ending September 2026, Bose’s estimated Share of Search among bluetooth earbuds brands worldwide peaked at 14.4% in November 2025 and was lowest at 9.9% in April 2026.
- Across the 12 months ending September 2026, Samsung’s estimated Share of Search among bluetooth earbuds brands worldwide peaked at 8.7% in October 2025 and was lowest at 5.3% in December 2025.
How did search popularity change for bluetooth earbuds brands worldwide in September 2026?
3 changes
In September 2026, JBL gained estimated Share of Search among bluetooth earbuds brands worldwide, from 81.2% to 81.8%.
Estimated monthly branded searches for Samsung worldwide fell 22.1% over 12 measured months, from 452K to 352K in September 2026.
Estimated monthly branded searches for Bose worldwide fell 11.4% over 12 measured months, from 697K to 617K in September 2026.
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