Brandwave

How popular isJBL in search?

In September 2026, there were an estimated 4.4M branded searches for JBL worldwide which is up 8.1% over the last 12 months. JBL holds 16.2% estimated Share of Search among headphone brands worldwide and is ranked 2nd of 9 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. AirPods55.5%
  2. JBL16.2%
  3. Sony14.7%
  4. Beats5.6%
  5. Bose2.3%
  6. Skullcandy2%
  7. Marshall1.9%
  8. Jabra1.3%
  9. Sennheiser0.39%
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Where does JBL compete?

JBL is ranked in 15 competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Headphone brands2nd of 916.2%Shown below
Home cinema brands1st of 829.6%Show ranking
Bluetooth headphones brands1st of 738.5%Show ranking
Wireless earbud brands1st of 638.5%Show ranking
Party speaker brands1st of 639.6%Show ranking
Wireless headphones brands1st of 441.8%Show ranking
Earphones brands1st of 644.1%Show ranking
Ear buds brands1st of 348.8%Show ranking
Wireless speaker brands1st of 348.8%Show ranking
Kids headphones1st of 650.7%Show ranking
Speaker brands1st of 664.7%Show ranking
Bluetooth speaker brands1st of 565.6%Show ranking
Soundbar brands1st of 565.9%Show ranking
Sound bar brands1st of 468.6%Show ranking
Wireless microphone brands1st of 491.3%Show ranking

Which headphone brands compete with JBL?

JBL against headphone brands worldwide, by month

Share of Search by month for AirPods, JBL, Sony, Beats, Bose, Skullcandy. The figures are in the table below the chart.

View monthly share of search table
MonthAirPodsJBLSonyBeatsBoseSkullcandyMarshallJabraSennheiser
Oct 202560.1%14.7%11.8%5.4%2.5%2%1.5%1.5%0.45%
Nov 202559.3%16.2%11.7%5.2%2.9%1.9%1.2%1.2%0.42%
Dec 202558.7%17.1%11.8%5.1%2.7%1.9%1.3%0.98%0.34%
Jan 202653.9%18%14.6%5.6%2.4%2.1%1.6%1.4%0.44%
Feb 202653.6%16.6%15.5%5.9%2.6%2.2%1.4%1.8%0.49%
Mar 202656.1%15.5%14.6%5.3%2.5%2.4%1.5%1.6%0.51%
Apr 202649.7%21.8%14.7%5.5%2.6%2%1.6%1.6%0.43%
May 202650.4%20.3%15.3%5.5%2.9%2%1.6%1.5%0.48%
Jun 202650.9%20.5%14.6%5.4%2.8%2%1.9%1.4%0.45%
Jul 202649.7%20%16.4%5.3%2.8%1.9%2.2%1.4%0.43%
Aug 202650.7%19.4%16.2%4.9%2.8%2.2%2.1%1.3%0.4%
Sep 202655.5%16.2%14.7%5.6%2.3%2%1.9%1.3%0.39%

  1. 1.AirPods

    55.5%

    Held 1st. 14.9M estimated branded searches, +18.3% vs prior month. Share +4.8 points.

  2. 2.JBL

    16.2%

    Held 2nd. 4.4M estimated branded searches, -9.7% vs prior month. Share -3.2 points.

  3. 3.Sony

    14.7%

    Held 3rd. 4M estimated branded searches, -1.7% vs prior month. Share -1.4 points.

  4. 4.Beats

    5.6%

    Held 4th. 1.5M estimated branded searches, +23% vs prior month. Share +0.7 points.

  5. 5.Bose

    2.3%

    Held 5th. 617K estimated branded searches, -11.3% vs prior month. Share -0.5 points.

  6. 6.Skullcandy

    2%

    Held 6th. 550K estimated branded searches, 0% vs prior month. Share -0.2 points.

  7. 7.Marshall

    1.9%

    Held 7th. 503K estimated branded searches, -1.5% vs prior month. Share -0.2 points.

  8. 8.Jabra

    1.3%

    Held 8th. 360K estimated branded searches, +7.3% vs prior month. Share 0 points.

  9. 9.Sennheiser

    0.39%

    Held 9th. 105K estimated branded searches, +4.9% vs prior month. Share 0 points.

Compare search popularity between JBL and its closest rivals

Every comparison with JBL

How has branded search demand for JBL changed worldwide over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for JBL worldwide rose from 4M to 4.4M.
  • Across the 12 months ending September 2026, JBL’s estimated Share of Search among headphone brands worldwide increased from 14.7% to 16.2%.
  • Across the 12 months ending September 2026, JBL’s estimated Share of Search among headphone brands worldwide peaked at 21.8% in April 2026 and was lowest at 14.7% in October 2025.

How did search popularity change for headphone brands worldwide in September 2026?

  1. In September 2026, AirPods gained estimated Share of Search among headphone brands worldwide, from 50.7% to 55.5%.

  2. In September 2026, Beats gained estimated Share of Search among headphone brands worldwide, from 4.9% to 5.6%.

  3. In September 2026, JBL lost estimated Share of Search among headphone brands worldwide, from 19.4% to 16.2%.

  4. In September 2026, Sony lost estimated Share of Search among headphone brands worldwide, from 16.2% to 14.7%.

  5. In September 2026, Bose lost estimated Share of Search among headphone brands worldwide, from 2.8% to 2.3%.

  6. Estimated monthly branded searches for Marshall worldwide rose 19.5% over 12 measured months, from 421K to 503K in September 2026.

How is JBL measured?

Brandwave collects information about searches that people make online using JBL’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

4 branded search terms

  • jbl
  • jbl charge 6
  • jbl partybox
  • jbl speaker

Do you work for JBL? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

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