Brandwave

How popular isJBL in search?

In September 2026, there were an estimated 4.4M branded searches for JBL worldwide which is up 8.1% over the last 12 months. JBL holds 29.6% estimated Share of Search among home Cinema brands worldwide and is ranked 1st of 8 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. JBL29.6%
  2. Yamaha27.7%
  3. Sony26.8%
  4. Sonos5.9%
  5. Bose4.2%
  6. LG2.9%
  7. Samsung2.4%
  8. Denon0.61%
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Which home Cinema brands compete with JBL?

JBL against home Cinema brands worldwide, by month

Share of Search by month for JBL, Yamaha, Sony, Sonos, Bose, LG, Samsung. The figures are in the table below the chart.

View monthly share of search table
MonthJBLYamahaSonySonosBoseLGSamsungDenon
Oct 202528.8%29.2%23.1%6.2%5%3.7%3.2%0.78%
Nov 202533.1%23.6%24%7.5%6%2.6%2.5%0.78%
Dec 202535%23.4%24.2%6.4%5.5%2.5%2.3%0.77%
Jan 202631.4%26.5%25.5%5.7%4.2%3.4%2.6%0.88%
Feb 202626.4%31.5%24.8%5.5%4.1%4%2.9%0.85%
Mar 202624.7%34.5%23.2%6%4%4.2%2.6%0.76%
Apr 202633.7%28.3%22.7%5.2%4%3%2.4%0.76%
May 202631.1%28.5%23.4%6.2%4.5%3%2.5%0.77%
Jun 202632.4%28.7%23.1%5.3%4.4%3%2.5%0.63%
Jul 202631.2%27.7%25.7%5.1%4.3%2.9%2.5%0.61%
Aug 202631.1%26.3%25.9%5.6%4.5%3.3%2.7%0.58%
Sep 202629.6%27.7%26.8%5.9%4.2%2.9%2.4%0.61%

  1. 1.JBL

    29.6%

    Held 1st. 4.4M estimated branded searches, -9.7% vs prior month. Share -1.5 points.

  2. 2.Yamaha

    27.7%

    Held 2nd. 4.1M estimated branded searches, 0% vs prior month. Share +1.4 points.

  3. 3.Sony

    26.8%

    Held 3rd. 4M estimated branded searches, -1.7% vs prior month. Share +0.9 points.

  4. 4.Sonos

    5.9%

    Held 4th. 865K estimated branded searches, -1.1% vs prior month. Share +0.2 points.

  5. 5.Bose

    4.2%

    Held 5th. 617K estimated branded searches, -11.3% vs prior month. Share -0.3 points.

  6. 6.LG

    2.9%

    Held 6th. 427K estimated branded searches, -16.8% vs prior month. Share -0.4 points.

  7. 7.Samsung

    2.4%

    Held 7th. 352K estimated branded searches, -16.6% vs prior month. Share -0.3 points.

  8. 8.Denon

    0.61%

    Held 8th. 90.5K estimated branded searches, 0% vs prior month. Share 0 points.

Compare search popularity between JBL and its closest rivals

Every comparison with JBL

How has branded search demand for JBL changed worldwide over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for JBL worldwide rose from 4M to 4.4M.
  • Across the 12 months ending September 2026, JBL’s estimated Share of Search among home Cinema brands worldwide increased from 28.8% to 29.6%.
  • Across the 12 months ending September 2026, JBL’s estimated Share of Search among home Cinema brands worldwide peaked at 35% in December 2025 and was lowest at 24.7% in March 2026.
  • Across the 12 months ending September 2026, JBL rose from 2nd to 1st among home Cinema brands worldwide.

How did search popularity change for home Cinema brands worldwide in September 2026?

  1. In September 2026, Yamaha gained estimated Share of Search among home Cinema brands worldwide, from 26.3% to 27.7%.

  2. In September 2026, Sony gained estimated Share of Search among home Cinema brands worldwide, from 25.9% to 26.8%.

  3. In September 2026, JBL lost estimated Share of Search among home Cinema brands worldwide, from 31.1% to 29.6%.

  4. Estimated monthly branded searches for Samsung worldwide fell 22.1% over 12 measured months, from 452K to 352K in September 2026.

  5. Estimated monthly branded searches for LG worldwide fell 18.2% over 12 measured months, from 522K to 427K in September 2026.

  6. Estimated monthly branded searches for Denon worldwide fell 17.7% over 12 measured months, from 110K to 90.5K in September 2026.

Where does JBL compete?

JBL is ranked in 22 competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Clock Radio brands2nd of 60.93%Show ranking
Headphone brands2nd of 916.2%Show ranking
Home Cinema brands1st of 829.6%Shown above
Home Theatre brands1st of 631.5%Show ranking
Bluetooth Headphones brands1st of 738.5%Show ranking
Wireless earbud brands1st of 638.5%Show ranking
Party speaker brands1st of 639.6%Show ranking
Wireless Headphones brands1st of 441.8%Show ranking
Earphones brands1st of 744%Show ranking
Pa systems1st of 647.5%Show ranking
Wireless Speaker brands1st of 348.8%Show ranking
Studio monitors1st of 649%Show ranking
Foldback monitor brands1st of 650.3%Show ranking
Kids headphones1st of 650.7%Show ranking
Speaker brands1st of 664.7%Show ranking
Bluetooth speaker brands1st of 565.6%Show ranking
Soundbar brands1st of 565.9%Show ranking
Sound Bar brands1st of 468.6%Show ranking
Speaker Stands brands1st of 777.4%Show ranking
Bluetooth Earbuds brands1st of 381.8%Show ranking
Wireless Microphone brands1st of 491.3%Show ranking
PA system brands1st of 498.6%Show ranking

How is JBL measured?

Brandwave collects information about searches that people make online using JBL’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

4 branded search terms

  • jbl
  • jbl charge 6
  • jbl partybox
  • jbl speaker

Do you work for JBL? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

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