How popular isJBL in search?
In September 2026, there were an estimated 4.4M branded searches for JBL worldwide which is up 8.1% over the last 12 months. JBL holds 65.6% estimated Share of Search among bluetooth speaker brands worldwide and is ranked 1st of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.
JBL65.6%
Sonos13%
Bose9.3%
Marshall7.6%
Bang & Olufsen4.5%
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Which bluetooth speaker brands compete with JBL?
Share of Search by month for JBL, Sonos, Bose, Marshall, Bang & Olufsen. The figures are in the table below the chart.
View monthly share of search table
| Month | JBL | Sonos | Bose | Marshall | Bang & Olufsen |
|---|---|---|---|---|---|
| Oct 2025 | 63.8% | 13.8% | 11% | 6.6% | 4.8% |
| Nov 2025 | 64.5% | 14.7% | 11.7% | 4.9% | 4.2% |
| Dec 2025 | 68.4% | 12.5% | 10.8% | 5% | 3.4% |
| Jan 2026 | 68.3% | 12.4% | 9.1% | 5.9% | 4.3% |
| Feb 2026 | 65.8% | 13.7% | 10.2% | 5.6% | 4.7% |
| Mar 2026 | 63.6% | 15.6% | 10.2% | 6.2% | 4.4% |
| Apr 2026 | 71.7% | 11.1% | 8.4% | 5.2% | 3.6% |
| May 2026 | 67.2% | 13.4% | 9.6% | 5.3% | 4.5% |
| Jun 2026 | 69.2% | 11.4% | 9.5% | 6.3% | 3.7% |
| Jul 2026 | 68.3% | 11.1% | 9.5% | 7.4% | 3.6% |
| Aug 2026 | 67% | 12.1% | 9.6% | 7.1% | 4.2% |
| Sep 2026 | 65.6% | 13% | 9.3% | 7.6% | 4.5% |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 65.6% | 4.4M | -9.7% | -1.4 points | |
| 2, held 2nd | 13% | 865K | -1.1% | +0.9 points | |
| 3, held 3rd | 9.3% | 617K | -11.3% | -0.4 points | |
| 4, held 4th | 7.6% | 503K | -1.5% | +0.5 points | |
| 5, held 5th | 4.5% | 301K | 0% | +0.4 points |
1.
JBL65.6%
Held 1st. 4.4M estimated branded searches, -9.7% vs prior month. Share -1.4 points.
2.
Sonos13%
Held 2nd. 865K estimated branded searches, -1.1% vs prior month. Share +0.9 points.
3.
Bose9.3%
Held 3rd. 617K estimated branded searches, -11.3% vs prior month. Share -0.4 points.
4.
Marshall7.6%
Held 4th. 503K estimated branded searches, -1.5% vs prior month. Share +0.5 points.
4.5%
Held 5th. 301K estimated branded searches, 0% vs prior month. Share +0.4 points.
Compare search popularity between JBL and its closest rivals
Every comparison with JBL
25 comparisons
- AirPods vs JBL
- JBL vs Yamaha
- JBL vs Sony
- Anker vs JBL
- Beats vs JBL
- JBL vs Panasonic
- JBL vs Sonos
- Bose vs JBL
- JBL vs Skullcandy
- JBL vs Marshall
- JBL vs LG
- Jabra vs JBL
- JBL vs Samsung
- Bang & Olufsen vs JBL
- Belkin vs JBL
- JBL vs Shure
- JBL vs Vizio
- JBL vs Sennheiser
- AKG vs JBL
- JBL vs Ultimate Ears
- Denon vs JBL
- DJI vs JBL
- JBL vs Mpow
- BuddyPhones vs JBL
- JBL vs Puro Sound
How has branded search demand for JBL changed worldwide over the last 12 months?
3 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for JBL worldwide rose from 4M to 4.4M.
- Across the 12 months ending September 2026, JBL’s estimated Share of Search among bluetooth speaker brands worldwide increased from 63.8% to 65.6%.
- Across the 12 months ending September 2026, JBL’s estimated Share of Search among bluetooth speaker brands worldwide peaked at 71.7% in April 2026 and was lowest at 63.6% in March 2026.
How did search popularity change for bluetooth speaker brands worldwide in September 2026?
4 changes
In September 2026, Sonos gained estimated Share of Search among bluetooth speaker brands worldwide, from 12.1% to 13%.
In September 2026, JBL lost estimated Share of Search among bluetooth speaker brands worldwide, from 67% to 65.6%.
Estimated monthly branded searches for Marshall worldwide rose 19.5% over 12 measured months, from 421K to 503K in September 2026.
Estimated monthly branded searches for Bose worldwide fell 11.4% over 12 measured months, from 697K to 617K in September 2026.
Where does JBL compete?
| Competitor set | Rank | Share of Search | Ranking |
|---|---|---|---|
| Headphone brands | 2nd of 9 | 16.2% | Show ranking |
| Home cinema brands | 1st of 8 | 29.6% | Show ranking |
| Bluetooth headphones brands | 1st of 7 | 38.5% | Show ranking |
| Wireless earbud brands | 1st of 6 | 38.5% | Show ranking |
| Party speaker brands | 1st of 6 | 39.6% | Show ranking |
| Wireless headphones brands | 1st of 4 | 41.8% | Show ranking |
| Earphones brands | 1st of 6 | 44.1% | Show ranking |
| Ear buds brands | 1st of 3 | 48.8% | Show ranking |
| Wireless speaker brands | 1st of 3 | 48.8% | Show ranking |
| Kids headphones | 1st of 6 | 50.7% | Show ranking |
| Speaker brands | 1st of 6 | 64.7% | Show ranking |
| Bluetooth speaker brands | 1st of 5 | 65.6% | Shown above |
| Soundbar brands | 1st of 5 | 65.9% | Show ranking |
| Sound bar brands | 1st of 4 | 68.6% | Show ranking |
| Wireless microphone brands | 1st of 4 | 91.3% | Show ranking |
How is JBL measured?
Brandwave collects information about searches that people make online using JBL’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
4 branded search terms
- jbl
- jbl charge 6
- jbl partybox
- jbl speaker
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Is JBL your brand?
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