Brandwave

How popular isJBL?

In September 2026, people searched for JBL by name about 4.4 million times worldwide, an 8.1% increase from the previous year. These searches made up 38.3% of all global karaoke machine brand searches, placing JBL first out of eight brands. When we asked both ChatGPT and Google AI Overviews about karaoke machine brands, JBL appeared in four of the five answers and was the second most recommended of the eight.

Search and AI answers in September 2026

JBL is the most searched of 8 competitors and the second most recommended in AI answers.

  1. JBLShare of searches 38.3%Mentioned in 4 of 5 AI answersPlace in AI recommendations 2nd
  2. Magic MicShare of searches 26.9%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  3. Mr EntertainerShare of searches 11.1%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  4. IkaraoShare of searches 9.8%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
  5. Singing MachineShare of searches 9.8%Mentioned in 4 of 5 AI answersPlace in AI recommendations 3rd

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Top karaoke machine brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, JBL was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. JBL is the second most recommended of the eight.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Ikarao1st
  2. JBL2nd
  3. Singing Machine3rd
  4. Karaoke USA4th
  5. Magic Mic–
  6. Mr Entertainer–
  7. VocoPro–
  8. Party Tyme–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Ikarao5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • JBL4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Singing Machine4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Karaoke USA1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Magic Mic0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Mr Entertainer0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • VocoPro0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Party Tyme0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about karaoke machine brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Which karaoke machine brands compete with JBL?

JBL against karaoke machine brands worldwide, by month

Share of searches by month for JBL, Magic Mic, Mr Entertainer, Ikarao, Singing Machine. The figures are in the table below the chart.

View monthly share of searches table
MonthJBLMagic MicMr EntertainerIkaraoSinging MachineVocoProParty TymeKaraoke USA
Oct 202525.5%38.9%12.8%9.5%9.5%1.5%1.5%0.69%
Nov 202533.1%32.5%9.2%9.7%11.9%1.6%1.3%0.58%
Dec 202543.4%23.3%7.4%12.8%10.4%1.1%0.92%0.62%
Jan 202632.1%34.6%11.4%10.3%8.5%1.4%1.4%0.5%
Feb 202623.7%37.3%12.1%9.1%13.6%1.8%1.8%0.54%
Mar 202623.3%36.7%14.6%7.3%13.4%1.8%2.2%0.65%
Apr 202624.6%37.6%15%9.2%9.2%1.8%2.2%0.54%
May 202628%35%13.7%10.5%8.5%1.7%2.1%0.62%
Jun 202631.4%32.2%12.8%9.6%9.6%1.9%1.9%0.7%
Jul 202632.3%33%10.9%9.8%9.8%1.9%1.5%0.71%
Aug 202636%31%10.4%9.2%9.2%1.8%1.8%0.54%
Sep 202638.3%26.9%11.1%9.8%9.8%1.9%1.5%0.71%

  1. 1.JBL

    38.3%

    Held 1st. 25.8K estimated branded searches, 0% vs prior month. Share +2.3 points.

  2. 2.Magic Mic

    26.9%

    Held 2nd. 18.1K estimated branded searches, -18.5% vs prior month. Share -4.1 points.

  3. 3.Mr Entertainer

    11.1%

    Held 3rd. 7.5K estimated branded searches, 0% vs prior month. Share +0.7 points.

  4. 4.Ikarao

    9.8%

    Held 4th. 6.6K estimated branded searches, 0% vs prior month. Share +0.6 points.

  5. 5.Singing Machine

    9.8%

    Held 5th. 6.6K estimated branded searches, 0% vs prior month. Share +0.6 points.

  6. 6.VocoPro

    1.9%

    Moved from 7th to 6th. 1.3K estimated branded searches, 0% vs prior month. Share +0.1 points.

  7. 7.Party Tyme

    1.5%

    Moved from 6th to 7th. 1K estimated branded searches, -23.1% vs prior month. Share -0.3 points.

  8. 8.Karaoke USA

    0.71%

    Held 8th. 480 estimated branded searches, +23.1% vs prior month. Share +0.2 points.

Compare popularity between JBL and its closest rivals

Every comparison with JBL

49 comparisons

How has branded search demand for JBL changed worldwide over the last 12 months?

4 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for JBL worldwide rose from 4.1M to 4.4M.
  • Across the 12 months ending September 2026, JBL’s share of searches among karaoke machine brands worldwide increased from 25.5% to 38.3%.
  • Across the 12 months ending September 2026, JBL’s share of searches among karaoke machine brands worldwide peaked at 43.4% in December 2025 and was lowest at 23.3% in March 2026.
  • Across the 12 months ending September 2026, JBL rose from 2nd to 1st among karaoke machine brands worldwide.

How did search popularity change for karaoke machine brands worldwide in September 2026?

6 changes

  1. In September 2026, JBL gained share of searches among karaoke machine brands worldwide, from 36% to 38.3%.

  2. In September 2026, Mr Entertainer gained share of searches among karaoke machine brands worldwide, from 10.4% to 11.1%.

  3. In September 2026, Ikarao gained share of searches among karaoke machine brands worldwide, from 9.2% to 9.8%.

  4. In September 2026, Singing Machine gained share of searches among karaoke machine brands worldwide, from 9.2% to 9.8%.

  5. In September 2026, Magic Mic lost share of searches among karaoke machine brands worldwide, from 31% to 26.9%.

  6. In September 2026, VocoPro rose from 7th to 6th among karaoke machine brands worldwide.

How are JBL’s branded searches counted?

6 search terms

Brandwave collects information about searches that people make online using JBL’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • jbl
  • jbl charge 6
  • jbl karaoke
  • jbl karaoke machine
  • jbl partybox
  • jbl speaker

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How the Brand Demand Index is measured

Where does JBL compete?

JBL is ranked in 16 competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Wireless earbud brands2nd of 914.4%Show ranking
Headphone brands2nd of 1014.6%Show ranking
Wireless headphones brands2nd of 1014.8%Show ranking
Ear buds brands2nd of 516%Show ranking
Earphones brands2nd of 816.1%Show ranking
Bluetooth speaker brands1st of 939.1%Show ranking
Surround sound system brands1st of 1039.3%Show ranking
Party speaker brands1st of 746.6%Show ranking
Soundbar brands1st of 841.7%Show ranking
Home cinema brands1st of 1242.2%Show ranking
Kids headphones2nd of 541.4%Show ranking
Speaker brands1st of 975.3%Show ranking
Wireless microphone brands1st of 589.4%Show ranking
Soundbar with subwoofer brands1st of 570.6%Show ranking
Car audio brands1st of 1186.6%Show ranking
Karaoke machine brands1st of 838.3%Shown above
Creator with pink hair and a pink jacket

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