How popular isJBL in search?
In September 2026, there were an estimated 4.4M branded searches for JBL worldwide which is up 8.1% over the last 12 months. JBL holds 43.1% estimated Share of Search among wireless earbud brands worldwide and is ranked 1st of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.
JBL43.1%
Sony35.5%
Beats14.8%
Skullcandy5.4%
Samsung1.1%
Bose0.02%
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Which wireless earbud brands compete with JBL?
Share of Search by month for JBL, Sony, Beats, Skullcandy. The figures are in the table below the chart.
View monthly share of search table
| Month | JBL | Sony | Beats | Skullcandy | Samsung | Bose |
|---|---|---|---|---|---|---|
| Oct 2025 | 44.2% | 32.1% | 16.4% | 6% | 1.2% | 0.03% |
| Nov 2025 | 47.1% | 31.1% | 15.1% | 5.5% | 1.1% | 0.02% |
| Dec 2025 | 48.6% | 30.7% | 14.5% | 5.3% | 0.87% | 0.02% |
| Jan 2026 | 45.8% | 33.7% | 14.2% | 5.2% | 1% | 0.02% |
| Feb 2026 | 42% | 35.8% | 15% | 5.5% | 1.7% | 0.02% |
| Mar 2026 | 42.2% | 35.3% | 14.4% | 6.5% | 1.6% | 0.02% |
| Apr 2026 | 50.9% | 30.4% | 12.8% | 4.7% | 1.2% | 0.02% |
| May 2026 | 48.3% | 32.4% | 13.2% | 4.9% | 1.2% | 0.02% |
| Jun 2026 | 49.1% | 31.9% | 13% | 4.8% | 1.2% | 0.02% |
| Jul 2026 | 46.5% | 35.2% | 12.3% | 4.5% | 1.4% | 0.02% |
| Aug 2026 | 46.5% | 35.2% | 11.7% | 5.3% | 1.3% | 0.02% |
| Sep 2026 | 43.1% | 35.5% | 14.8% | 5.4% | 1.1% | 0.02% |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 43.1% | 4.4M | -9.7% | -3.4 points | |
| 2, held 2nd | 35.5% | 3.6M | -1.8% | +0.3 points | |
| 3, held 3rd | 14.8% | 1.5M | +23% | +3.1 points | |
| 4, held 4th | 5.4% | 550K | 0% | +0.1 points | |
| 5, held 5th | 1.1% | 110K | -18.5% | -0.2 points | |
| 6, held 6th | 0.02% | 1.9K | 0% | 0 points |
1.
JBL43.1%
Held 1st. 4.4M estimated branded searches, -9.7% vs prior month. Share -3.4 points.
2.
Sony35.5%
Held 2nd. 3.6M estimated branded searches, -1.8% vs prior month. Share +0.3 points.
3.
Beats14.8%
Held 3rd. 1.5M estimated branded searches, +23% vs prior month. Share +3.1 points.
5.4%
Held 4th. 550K estimated branded searches, 0% vs prior month. Share +0.1 points.
5.
Samsung1.1%
Held 5th. 110K estimated branded searches, -18.5% vs prior month. Share -0.2 points.
6.
Bose0.02%
Held 6th. 1.9K estimated branded searches, 0% vs prior month. Share 0 points.
Compare search popularity between JBL and its closest rivals
Every comparison with JBL
25 comparisons
- AirPods vs JBL
- JBL vs Yamaha
- JBL vs Sony
- Beats vs JBL
- Anker vs JBL
- JBL vs Panasonic
- JBL vs Sonos
- JBL vs Skullcandy
- Bang & Olufsen vs JBL
- Jabra vs JBL
- JBL vs Shure
- Belkin vs JBL
- JBL vs Samsung
- JBL vs Vizio
- AKG vs JBL
- Denon vs JBL
- JBL vs Ultimate Ears
- JBL vs LG
- DJI vs JBL
- JBL vs Mpow
- JBL vs Sennheiser
- BuddyPhones vs JBL
- Bose vs JBL
- JBL vs Marshall
- JBL vs Puro Sound
How has branded search demand for JBL changed worldwide over the last 12 months?
3 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for JBL worldwide rose from 4M to 4.4M.
- Across the 12 months ending September 2026, JBL’s estimated Share of Search among wireless earbud brands worldwide decreased from 44.2% to 43.1%.
- Across the 12 months ending September 2026, JBL’s estimated Share of Search among wireless earbud brands worldwide peaked at 50.9% in April 2026 and was lowest at 42% in February 2026.
How did search popularity change for wireless earbud brands worldwide in September 2026?
4 changes
In September 2026, Beats gained estimated Share of Search among wireless earbud brands worldwide, from 11.7% to 14.8%.
In September 2026, JBL lost estimated Share of Search among wireless earbud brands worldwide, from 46.5% to 43.1%.
Estimated monthly branded searches for Sony worldwide rose 22.3% over 12 measured months, from 2.9M to 3.6M in September 2026.
Estimated monthly branded searches for Bose worldwide fell 20.8% over 12 measured months, from 2.4K to 1.9K in September 2026.
Where does JBL compete?
| Competitor set | Rank | Share of Search | Ranking |
|---|---|---|---|
| Headphone brands | 2nd of 9 | 17.3% | Show ranking |
| Home cinema brands | 1st of 8 | 33.7% | Show ranking |
| Bluetooth headphones brands | 1st of 7 | 43.1% | Show ranking |
| Wireless earbud brands | 1st of 6 | 43.1% | Shown above |
| Wireless headphones brands | 1st of 4 | 46.1% | Show ranking |
| Party speaker brands | 1st of 6 | 47% | Show ranking |
| Earphones brands | 1st of 6 | 53.5% | Show ranking |
| Ear buds brands | 1st of 3 | 54.8% | Show ranking |
| Wireless speaker brands | 1st of 3 | 54.8% | Show ranking |
| Kids headphones | 1st of 6 | 49.2% | Show ranking |
| Speaker brands | 1st of 6 | 81.2% | Show ranking |
| Bluetooth speaker brands | 1st of 5 | 81.7% | Show ranking |
| Sound bar brands | 1st of 4 | 69.7% | Show ranking |
| Soundbar brands | 1st of 5 | 83.8% | Show ranking |
| Wireless microphone brands | 1st of 4 | 94.1% | Show ranking |
How is JBL measured?
Brandwave collects information about searches that people make online using JBL’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
4 branded search terms
- jbl
- jbl charge 6
- jbl partybox
- jbl speaker
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