Brandwave

JBL vs Marantz:Which is more popular?

In September 2026, JBL had more branded searches than Marantz among home cinema brands worldwide. JBL had about 3.7 million branded searches, while Marantz had 90,500. JBL made up 42.2% of all home cinema brand searches we track, and Marantz accounted for 1%. When we asked ChatGPT and Google AI Overviews about home cinema brands, JBL and Marantz each appeared in two of the five answers. Marantz was mentioned before JBL in two out of three answers.

Among home cinema brands worldwide in September 2026

Who do people search for more?

JBL, about 41 searches for every 1 for Marantz

JBL 3.7M searchesMarantz 90.5K searches

Who does AI mention more?

Both were mentioned in 2 of 5 answers.

JBL in 2 of 5Marantz in 2 of 5

Who does AI recommend more?

Marantz, named ahead of JBL in 2 of 3 answers

Marantz first in 2JBL first in 1

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Top home cinema brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, JBL and Marantz were each mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Marantz was listed before JBL in two out of three answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Sony1st
  2. JVC2nd
  3. Samsung3rd
  4. KEF4th
  5. Denon5th
  6. Klipsch6th
  7. LG7th
  8. Marantz8th
  9. Sonos9th
  10. JBL10th
  11. +2 more

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Sony3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • JBL2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Sonos2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • JVC2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • KEF2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Klipsch2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Samsung2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Denon2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Marantz2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • LG2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers

+2 more

See every answer about home cinema brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 19, 2026.

Is JBL or Marantz more popular in search?

This chart shows how often people search Google for JBL and Marantz by name. Each line represents a brand's share of searches for all 12 home cinema brands we track, month by month, from English-language searches worldwide.

JBL and Marantz among home cinema brands worldwide, by month

Share of searches by month for JBL, Marantz. The figures are in the table below the chart.

View monthly share of searches table
MonthJBLSonySonosJVCKEFKlipschSamsungDenonMarantzLGBoseYamaha
Oct 202542.4%37%8.5%3.8%2.1%1.4%1.4%1.4%1.1%0.28%0.31%0.29%
Nov 202545.5%35.1%9.3%2.8%1.6%1.5%1.3%1.3%0.84%0.25%0.28%0.29%
Dec 202547%35.5%7.6%2.8%1.6%1.5%1%1.2%1%0.2%0.28%0.26%
Jan 202643.3%38.4%7.3%2.7%1.9%1.8%1.2%1.5%1.2%0.24%0.26%0.28%
Feb 202639.8%40.4%7.6%3.4%2%1.5%1.9%1.5%1%0.31%0.27%0.27%
Mar 202639.9%39.5%8.9%3.3%1.9%1.5%1.8%1.5%0.98%0.29%0.26%0.24%
Apr 202649.6%34.4%6.5%2.4%1.6%1.3%1.3%1.3%0.88%0.26%0.24%0.2%
May 202645.6%36%8.1%3%1.7%1.3%1.3%1.3%0.89%0.27%0.24%0.21%
Jun 202646.5%36.7%6.8%3%1.7%1.4%1.4%1.1%0.74%0.27%0.25%0.19%
Jul 202643.9%40.4%6.4%2.3%1.7%1.3%1.6%1%0.86%0.26%0.23%0.17%
Aug 202643.6%39.7%7.3%2.2%1.6%1.5%1.5%0.98%0.98%0.24%0.22%0.19%
Sep 202642.2%41%7.7%2.3%1.6%1.3%1.3%1%1%0.21%0.19%0.19%

How has the JBL and Marantz comparison changed over the last 12 months?

3 findings
  • JBL was ahead of Marantz in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, JBL’s share of searches among home cinema brands worldwide moved from 42.4% to 42.2%, and its estimated monthly branded searches moved from 3.4M to 3.7M.
  • Across the 12 months ending September 2026, Marantz’s share of searches among home cinema brands worldwide moved from 1.1% to 1%, and its estimated monthly branded searches held steady at 90.5K.

How did search popularity change for home cinema brands worldwide in September 2026?

1 change
  1. In September 2026, JBL lost share of searches among home cinema brands worldwide, from 43.6% to 42.2%.

How are branded searches counted?

4 search terms

Brandwave collects information about searches that people make online using JBL’s and Marantz’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

JBL

3 branded search terms

  • jbl
  • jbl charge 6
  • jbl speaker

Marantz

1 branded search term

  • marantz

How the Brand Demand Index is measured

Other head-to-heads among home cinema brands

Creator with pink hair and a pink jacket

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