Boost brands:Which are searched most?
In September 2026, Experian was the most searched among boost brands worldwide, with an estimated 2.7M branded searches and 77.2% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.
Experian77.2%
Samsung9.9%
Berocca6.9%
Opalescence3.1%
NOCO2.8%
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Share of SearchLeaderboard
Compare the boost brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Experian, Samsung, Berocca, Opalescence, NOCO. The figures are in the table below the chart.
View monthly share of search table
| Month | Experian | Samsung | Berocca | Opalescence | NOCO |
|---|---|---|---|---|---|
| Oct 2025 | 77.9% | 10.5% | 7% | 2.6% | 2% |
| Nov 2025 | 74.8% | 11.8% | 6.7% | 3% | 3.7% |
| Dec 2025 | 75.3% | 10.9% | 6.8% | 3% | 4.1% |
| Jan 2026 | 78.5% | 9.3% | 5.8% | 2.6% | 3.9% |
| Feb 2026 | 80.5% | 9% | 4.8% | 2.6% | 3% |
| Mar 2026 | 80.9% | 9.1% | 4.9% | 2.7% | 2.4% |
| Apr 2026 | 81.6% | 8.6% | 4.9% | 2.7% | 2.3% |
| May 2026 | 81.6% | 8.6% | 4.9% | 2.7% | 2.3% |
| Jun 2026 | 81.6% | 8.6% | 4.9% | 2.7% | 2.3% |
| Jul 2026 | 81.3% | 9.1% | 4.9% | 2.7% | 2% |
| Aug 2026 | 80.2% | 10.1% | 4.8% | 2.6% | 2.2% |
| Sep 2026 | 77.2% | 9.9% | 6.9% | 3.1% | 2.8% |
This month’s ranking, September 2026
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 77.2% | 2.7M | -18.2% | -3 points | |
| 2, held 2nd | 9.9% | 352K | -16.6% | -0.2 points | |
| 3, held 3rd | 6.9% | 246K | +22.4% | +2.1 points | |
| 4, held 4th | 3.1% | 110K | 0% | +0.5 points | |
| 5, held 5th | 2.8% | 101K | +7.9% | +0.6 points |
1.
Experian77.2%
Held 1st. 2.7M estimated branded searches, -18.2% vs prior month. Share -3 points.
2.
Samsung9.9%
Held 2nd. 352K estimated branded searches, -16.6% vs prior month. Share -0.2 points.
3.
Berocca6.9%
Held 3rd. 246K estimated branded searches, +22.4% vs prior month. Share +2.1 points.
3.1%
Held 4th. 110K estimated branded searches, 0% vs prior month. Share +0.5 points.
5.
NOCO2.8%
Held 5th. 101K estimated branded searches, +7.9% vs prior month. Share +0.6 points.
Compare search popularity between leading brands
- Experian vs Samsung: compare search popularity
- Experian vs Berocca: compare search popularity
- Experian vs Opalescence: compare search popularity
- Experian vs NOCO: compare search popularity
- Samsung vs Berocca: compare search popularity
- Samsung vs Opalescence: compare search popularity
- Samsung vs NOCO: compare search popularity
- Berocca vs Opalescence: compare search popularity
- Berocca vs NOCO: compare search popularity
- Opalescence vs NOCO: compare search popularity
- Compare any of these brands
Which brand is most popular in search among boost brands worldwide?
5 brands
In September 2026, Experian was the most searched among boost brands worldwide, with an estimated 2.7M branded searches and 77.2% estimated Share of Search within this set. Samsung is in 2nd place, 67.3 percentage points behind at 9.9% Share of Search.
| Brand | Share of Search | Peak | Low | Rank |
|---|---|---|---|---|
| Experian | 77.9% → 77.2% | 81.6%Apr 2026 | 74.8%Nov 2025 | 1st |
| Samsung | 10.5% → 9.9% | 11.8%Nov 2025 | 8.6%Apr 2026 | 2nd |
| Berocca | 7% → 6.9% | 7%Oct 2025 | 4.8%Aug 2026 | 3rd |
| Opalescence | 2.6% → 3.1% | 3.1%Sep 2026 | 2.6%Oct 2025 | 4th |
| NOCO | 2% → 2.8% | 4.1%Dec 2025 | 2%Jul 2026 | 5th |
Each finding as a sentence
- Across the 12 months ending September 2026, Experian’s estimated Share of Search among boost brands worldwide decreased from 77.9% to 77.2%.
- Across the 12 months ending September 2026, Samsung’s estimated Share of Search among boost brands worldwide decreased from 10.5% to 9.9%.
- Across the 12 months ending September 2026, Opalescence’s estimated Share of Search among boost brands worldwide increased from 2.6% to 3.1%.
- Across the 12 months ending September 2026, NOCO’s estimated Share of Search among boost brands worldwide increased from 2% to 2.8%.
- Across the 12 months ending September 2026, Experian’s estimated Share of Search among boost brands worldwide peaked at 81.6% in April 2026 and was lowest at 74.8% in November 2025.
- Across the 12 months ending September 2026, Samsung’s estimated Share of Search among boost brands worldwide peaked at 11.8% in November 2025 and was lowest at 8.6% in April 2026.
- Across the 12 months ending September 2026, Berocca’s estimated Share of Search among boost brands worldwide peaked at 7% in October 2025 and was lowest at 4.8% in August 2026.
- Across the 12 months ending September 2026, NOCO’s estimated Share of Search among boost brands worldwide peaked at 4.1% in December 2025 and was lowest at 2% in July 2026.
- Across the 12 months ending September 2026, Berocca held steady: its estimated Share of Search among boost brands worldwide moved less than 0.5 percentage points.
How did search popularity change for boost brands worldwide in September 2026?
4 changes
In September 2026, Berocca gained estimated Share of Search among boost brands worldwide, from 4.8% to 6.9%.
In September 2026, NOCO gained estimated Share of Search among boost brands worldwide, from 2.2% to 2.8%.
In September 2026, Experian lost estimated Share of Search among boost brands worldwide, from 80.2% to 77.2%.
Estimated monthly branded searches for Samsung worldwide fell 22.1% over 12 measured months, from 452K to 352K in September 2026.
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