How popular isOpalescence in search?
In September 2026, there were an estimated 110K branded searches for Opalescence worldwide which held steady over the last 12 months. Opalescence holds 27% estimated Share of Search among teeth whitening brands worldwide and is ranked 3rd of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.
Hismile34.7%
Colgate Optic White27%
Opalescence27%
Crest 3D White9.9%
Snow1.3%
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Which teeth whitening brands compete with Opalescence?
Share of Search by month for Hismile, Colgate Optic White, Opalescence, Crest 3D White. The figures are in the table below the chart.
View monthly share of search table
| Month | Hismile | Colgate Optic White | Opalescence | Crest 3D White | Snow |
|---|---|---|---|---|---|
| Oct 2025 | 42.8% | 18.1% | 26.9% | 9.9% | 2.3% |
| Nov 2025 | 57.6% | 13.4% | 19.8% | 7.3% | 1.9% |
| Dec 2025 | 50.8% | 15.4% | 22.8% | 8.4% | 2.6% |
| Jan 2026 | 46.4% | 18.5% | 22.5% | 10.1% | 2.6% |
| Feb 2026 | 46.9% | 16.8% | 25% | 9.2% | 2.2% |
| Mar 2026 | 49.3% | 17.1% | 20.7% | 11.4% | 1.5% |
| Apr 2026 | 44.8% | 19.4% | 23.6% | 10.6% | 1.6% |
| May 2026 | 40.6% | 20.9% | 25.5% | 11.5% | 1.5% |
| Jun 2026 | 41.8% | 20.7% | 25.1% | 11.3% | 1.2% |
| Jul 2026 | 44.2% | 19.8% | 24.1% | 10.8% | 1.2% |
| Aug 2026 | 38.2% | 24.6% | 24.6% | 11.1% | 1.4% |
| Sep 2026 | 34.7% | 27% | 27% | 9.9% | 1.3% |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 34.7% | 142K | -17.2% | -3.5 points | |
| 2, held 2nd | 27% | 110K | 0% | +2.4 points | |
| 3, held 3rd | 27% | 110K | 0% | +2.4 points | |
| 4, held 4th | 9.9% | 40.5K | -18.2% | -1.1 points | |
| 5, held 5th | 1.3% | 5.4K | -14.5% | -0.1 points |
1.
Hismile34.7%
Held 1st. 142K estimated branded searches, -17.2% vs prior month. Share -3.5 points.
27%
Held 2nd. 110K estimated branded searches, 0% vs prior month. Share +2.4 points.
27%
Held 3rd. 110K estimated branded searches, 0% vs prior month. Share +2.4 points.
9.9%
Held 4th. 40.5K estimated branded searches, -18.2% vs prior month. Share -1.1 points.
5.
Snow1.3%
Held 5th. 5.4K estimated branded searches, -14.5% vs prior month. Share -0.1 points.
Compare search popularity between Opalescence and its closest rivals
Every comparison with Opalescence
4 comparisons
How has branded search demand for Opalescence changed worldwide over the last 12 months?
3 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Opalescence worldwide held steady at 110K.
- Across the 12 months ending September 2026, Opalescence’s estimated Share of Search among teeth whitening brands worldwide peaked at 27% in September 2026 and was lowest at 19.8% in November 2025.
- Across the 12 months ending September 2026, Opalescence fell from 2nd to 3rd among teeth whitening brands worldwide.
How did search popularity change for teeth whitening brands worldwide in September 2026?
5 changes
In September 2026, Colgate Optic White gained estimated Share of Search among teeth whitening brands worldwide, from 24.6% to 27%.
In September 2026, Opalescence gained estimated Share of Search among teeth whitening brands worldwide, from 24.6% to 27%.
In September 2026, Hismile lost estimated Share of Search among teeth whitening brands worldwide, from 38.2% to 34.7%.
In September 2026, Crest 3D White lost estimated Share of Search among teeth whitening brands worldwide, from 11.1% to 9.9%.
Estimated monthly branded searches for Snow worldwide fell 42.2% over 12 measured months, from 9.4K to 5.4K in September 2026.
How is Opalescence measured?
Brandwave collects information about searches that people make online using Opalescence’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- opalescence
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Is Opalescence your brand?
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