Brandwave

NOCO vs Samsung:Which is searched more?

In September 2026, Samsung had more branded searches than NOCO among boost brands worldwide. Samsung was estimated to have 352K branded searches compared to NOCO’s 101K, and held a 9.9% Share of Search versus NOCO’s 2.8%. These are worldwide searches for English-language branded terms.

Share of Search among boost brands worldwide in September 2026Which is more popular in search, NOCO or Samsung?
NOCO2.8%101K searches
vs
Samsung9.9%352K searches

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Which is more popular in search, NOCO or Samsung?

Compare the boost brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

NOCO and Samsung among boost brands worldwide, by month

Share of Search by month for Samsung, NOCO. The figures are in the table below the chart.

View monthly share of search table
MonthExperianSamsungBeroccaOpalescenceNOCO
Oct 202577.9%10.5%7%2.6%2%
Nov 202574.8%11.8%6.7%3%3.7%
Dec 202575.3%10.9%6.8%3%4.1%
Jan 202678.5%9.3%5.8%2.6%3.9%
Feb 202680.5%9%4.8%2.6%3%
Mar 202680.9%9.1%4.9%2.7%2.4%
Apr 202681.6%8.6%4.9%2.7%2.3%
May 202681.6%8.6%4.9%2.7%2.3%
Jun 202681.6%8.6%4.9%2.7%2.3%
Jul 202681.3%9.1%4.9%2.7%2%
Aug 202680.2%10.1%4.8%2.6%2.2%
Sep 202677.2%9.9%6.9%3.1%2.8%

How has the NOCO and Samsung comparison changed over the last 12 months?

  • Samsung was ahead of NOCO in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, NOCO’s estimated Share of Search among boost brands worldwide moved from 2% to 2.8%, and its estimated monthly branded searches moved from 87.6K to 101K.
  • Across the 12 months ending September 2026, Samsung’s estimated Share of Search among boost brands worldwide moved from 10.5% to 9.9%, and its estimated monthly branded searches moved from 452K to 352K.

How did search popularity change for boost brands worldwide in September 2026?

  1. In September 2026, NOCO gained estimated Share of Search among boost brands worldwide, from 2.2% to 2.8%.

  2. Estimated monthly branded searches for Samsung worldwide fell 22.1% over 12 measured months, from 452K to 352K in September 2026.

Other head-to-heads among boost brands

How each brand is measured

Brandwave collects information about searches that people make online using NOCO’s and Samsung’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

NOCO

2 branded search terms

  • noco
  • noco jump starter

Samsung

3 branded search terms

  • samsung com
  • samsung washer
  • samsung washing machine

How the Brand Demand Index is measured

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