Brandwave

How popular isExperian in search?

In September 2026, there were an estimated 2.7M branded searches for Experian worldwide which is down 18.2% over the last 12 months. Experian holds 30.3% estimated Share of Search among credit monitoring brands worldwide and is ranked 2nd of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. Credit Karma30.3%
  2. Experian30.3%
  3. Equifax16.6%
  4. ClearScore11%
  5. TransUnion11%
  6. Credit Sesame0.82%
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Where does Experian compete?

Experian is ranked in four competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Credit monitoring brands2nd of 630.3%Shown below
Credit score services2nd of 530.5%Show ranking
Credit repair services2nd of 633.9%Show ranking
Credit scoring platforms1st of 549.3%Show ranking

Which credit monitoring brands compete with Experian?

Experian against credit monitoring brands worldwide, by month

Share of Search by month for Credit Karma, Experian, Equifax, ClearScore, TransUnion. The figures are in the table below the chart.

View monthly share of search table
MonthCredit KarmaExperianEquifaxClearScoreTransUnionCredit Sesame
Oct 202531.8%31.8%14.2%9.5%11.6%1%
Nov 202534.6%28.3%15.5%10.3%10.3%0.93%
Dec 202530.8%30.8%16.9%9.3%11.2%1%
Jan 202631.8%31.8%14.2%9.5%11.6%1%
Feb 202631.8%31.8%14.2%9.5%11.6%1%
Mar 202635.3%28.9%15.8%8.6%10.5%0.95%
Apr 202631.9%31.9%14.3%9.5%11.6%0.86%
May 202632.6%32.6%14.6%9.7%9.7%0.88%
Jun 202632.6%32.6%14.6%9.7%9.7%0.88%
Jul 202632.6%32.6%14.6%9.7%9.7%0.72%
Aug 202631.9%31.9%14.3%9.5%11.6%0.71%
Sep 202630.3%30.3%16.6%11%11%0.82%

  1. 1.Credit Karma

    30.3%

    Held 1st. 2.7M estimated branded searches, -18.2% vs prior month. Share -1.7 points.

  2. 2.Experian

    30.3%

    Held 2nd. 2.7M estimated branded searches, -18.2% vs prior month. Share -1.7 points.

  3. 3.Equifax

    16.6%

    Held 3rd. 1.5M estimated branded searches, 0% vs prior month. Share +2.3 points.

  4. 4.ClearScore

    11%

    Moved from 5th to 4th. 1M estimated branded searches, 0% vs prior month. Share +1.5 points.

  5. 5.TransUnion

    11%

    Moved from 4th to 5th. 1M estimated branded searches, -18% vs prior month. Share -0.6 points.

  6. 6.Credit Sesame

    0.82%

    Held 6th. 74K estimated branded searches, 0% vs prior month. Share +0.1 points.

Compare search popularity between Experian and its closest rivals

Every comparison with Experian

How has branded search demand for Experian changed worldwide over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for Experian worldwide fell from 3.4M to 2.7M.
  • Across the 12 months ending September 2026, Experian’s estimated Share of Search among credit monitoring brands worldwide decreased from 31.8% to 30.3%.
  • Across the 12 months ending September 2026, Experian’s estimated Share of Search among credit monitoring brands worldwide peaked at 32.6% in July 2026 and was lowest at 28.3% in November 2025.

How did search popularity change for credit monitoring brands worldwide in September 2026?

  1. In September 2026, ClearScore overtook TransUnion to rank 4th among credit monitoring brands worldwide, with 11% estimated Share of Search.

  2. In September 2026, Equifax gained estimated Share of Search among credit monitoring brands worldwide, from 14.3% to 16.6%.

  3. In September 2026, Credit Karma lost estimated Share of Search among credit monitoring brands worldwide, from 31.9% to 30.3%.

  4. In September 2026, Experian lost estimated Share of Search among credit monitoring brands worldwide, from 31.9% to 30.3%.

  5. In September 2026, TransUnion lost estimated Share of Search among credit monitoring brands worldwide, from 11.6% to 11%.

  6. Estimated monthly branded searches for Credit Sesame worldwide fell 32.7% over 12 measured months, from 110K to 74K in September 2026.

How is Experian measured?

Brandwave collects information about searches that people make online using Experian’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • experian

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How the Brand Demand Index is measured

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