Credit scoring platforms:Which are searched most?
In August 2026, Experian was the most searched among credit scoring platforms worldwide, with an estimated 3.4M branded searches and 52.5% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.
Experian52.5%Equifax23.5%
TransUnion19.1%
FICO4.7%
VantageScore0.1%
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Share of SearchLeaderboard
Compare the firms that build credit scores. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Experian, Equifax, TransUnion, FICO. The figures are in the table below the chart.
View monthly share of search table
| Month | Experian | Equifax | TransUnion | FICO | VantageScore |
|---|---|---|---|---|---|
| Oct 2025 | 52.5% | 23.5% | 19.1% | 4.7% | 0.13% |
| Nov 2025 | 49.4% | 27% | 18% | 5.4% | 0.12% |
| Dec 2025 | 49.9% | 27.3% | 18.2% | 4.5% | 0.1% |
| Jan 2026 | 53% | 23.7% | 19.3% | 3.9% | 0.1% |
| Feb 2026 | 53% | 23.7% | 19.3% | 3.9% | 0.09% |
| Mar 2026 | 50.3% | 27.5% | 18.3% | 3.7% | 0.18% |
| Apr 2026 | 52.5% | 23.5% | 19.1% | 4.7% | 0.16% |
| May 2026 | 54.9% | 24.6% | 16.4% | 4% | 0.13% |
| Jun 2026 | 54.9% | 24.6% | 16.4% | 4% | 0.11% |
| Jul 2026 | 55.3% | 24.8% | 16.5% | 3.3% | 0.11% |
| Aug 2026 | 52.5% | 23.5% | 19.1% | 4.7% | 0.1% |
| Sep 2026 | — | — | — | — | — |
This month’s ranking, August 2026
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 52.5% | 3.4M | 0% | -2.8 points | |
| 2, held 2nd | 23.5% | 1.5M | 0% | -1.2 points | |
| 3, held 3rd | 19.1% | 1.2M | +22% | +2.6 points | |
| 4, held 4th | 4.7% | 301K | +49.8% | +1.4 points | |
| 5, held 5th | 0.1% | 6.6K | 0% | 0 points |
1.
Experian52.5%
Held 1st. 3.4M estimated branded searches, 0% vs prior month. Share -2.8 points.
2.
23.5%
Held 2nd. 1.5M estimated branded searches, 0% vs prior month. Share -1.2 points.
19.1%
Held 3rd. 1.2M estimated branded searches, +22% vs prior month. Share +2.6 points.
4.
FICO4.7%
Held 4th. 301K estimated branded searches, +49.8% vs prior month. Share +1.4 points.
0.1%
Held 5th. 6.6K estimated branded searches, 0% vs prior month. Share 0 points.
Compare search popularity between leading brands
- Experian vs TransUnion: compare search popularity
- Experian vs FICO: compare search popularity
- Equifax vs TransUnion: compare search popularity
- Equifax vs FICO: compare search popularity
- TransUnion vs FICO: compare search popularity
- Compare any of these brands
Which brand is most popular in search among credit scoring platforms worldwide?
5 brands
In August 2026, Experian was the most searched among credit scoring platforms worldwide, with an estimated 3.4M branded searches and 52.5% estimated Share of Search within this set. Equifax is in 2nd place, 29 percentage points behind at 23.5% Share of Search.
| Brand | Share of Search | Peak | Low | Rank |
|---|---|---|---|---|
| Experian | 52.5% | 55.3%Jul 2026 | 49.4%Nov 2025 | 1st |
| Equifax | 23.5% | 27.5%Mar 2026 | 23.5%Apr 2026 | 2nd |
| TransUnion | 19.1% | 19.3%Feb 2026 | 16.4%May 2026 | 3rd |
| FICO | 4.7% | 5.4%Nov 2025 | 3.3%Jul 2026 | 4th |
| VantageScore | 0.13% → 0.1% | 0.18%Mar 2026 | 0.09%Feb 2026 | 5th |
Each finding as a sentence
- Across the 11 months ending August 2026, Experian’s estimated Share of Search among credit scoring platforms worldwide peaked at 55.3% in July 2026 and was lowest at 49.4% in November 2025.
- Across the 11 months ending August 2026, Equifax’s estimated Share of Search among credit scoring platforms worldwide peaked at 27.5% in March 2026 and was lowest at 23.5% in April 2026.
- Across the 11 months ending August 2026, TransUnion’s estimated Share of Search among credit scoring platforms worldwide peaked at 19.3% in February 2026 and was lowest at 16.4% in May 2026.
- Across the 11 months ending August 2026, FICO’s estimated Share of Search among credit scoring platforms worldwide peaked at 5.4% in November 2025 and was lowest at 3.3% in July 2026.
- Across the 11 months ending August 2026, Experian, Equifax, TransUnion, FICO and VantageScore held steady: their estimated Share of Search among credit scoring platforms worldwide each moved less than 0.5 percentage points.
How did search popularity change for credit scoring platforms worldwide in August 2026?
5 changes
In August 2026, TransUnion gained estimated Share of Search among credit scoring platforms worldwide, from 16.5% to 19.1%.
In August 2026, FICO gained estimated Share of Search among credit scoring platforms worldwide, from 3.3% to 4.7%.
In August 2026, Experian lost estimated Share of Search among credit scoring platforms worldwide, from 55.3% to 52.5%.
In August 2026, Equifax lost estimated Share of Search among credit scoring platforms worldwide, from 24.8% to 23.5%.
Estimated monthly branded searches for VantageScore worldwide fell 18.5% over 11 measured months, from 8.1K to 6.6K in August 2026.
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