Brandwave

How popular isEquifax in search?

In August 2026, there were an estimated 1.5M branded searches for Equifax worldwide which held steady over the last 11 months. Equifax holds 23.5% estimated Share of Search among credit scoring platforms worldwide and is ranked 2nd of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Experian52.5%
  2. Equifax23.5%
  3. TransUnion19.1%
  4. FICO4.7%
  5. VantageScore0.1%
Equifax website (opens in a new tab)

Follow Equifax and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Which credit scoring platforms compete with Equifax?

Equifax against credit scoring platforms worldwide, by month

Share of Search by month for Experian, Equifax, TransUnion, FICO. The figures are in the table below the chart.

View monthly share of search table
MonthExperianEquifaxTransUnionFICOVantageScore
Oct 202552.5%23.5%19.1%4.7%0.13%
Nov 202549.4%27%18%5.4%0.12%
Dec 202549.9%27.3%18.2%4.5%0.1%
Jan 202653%23.7%19.3%3.9%0.1%
Feb 202653%23.7%19.3%3.9%0.09%
Mar 202650.3%27.5%18.3%3.7%0.18%
Apr 202652.5%23.5%19.1%4.7%0.16%
May 202654.9%24.6%16.4%4%0.13%
Jun 202654.9%24.6%16.4%4%0.11%
Jul 202655.3%24.8%16.5%3.3%0.11%
Aug 202652.5%23.5%19.1%4.7%0.1%
Sep 2026—————

  1. 1.Experian

    52.5%

    Held 1st. 3.4M estimated branded searches, 0% vs prior month. Share -2.8 points.

  2. 2.Equifax

    23.5%

    Held 2nd. 1.5M estimated branded searches, 0% vs prior month. Share -1.2 points.

  3. 3.TransUnion

    19.1%

    Held 3rd. 1.2M estimated branded searches, +22% vs prior month. Share +2.6 points.

  4. 4.FICO

    4.7%

    Held 4th. 301K estimated branded searches, +49.8% vs prior month. Share +1.4 points.

  5. 5.VantageScore

    0.1%

    Held 5th. 6.6K estimated branded searches, 0% vs prior month. Share 0 points.

Compare search popularity between Equifax and its closest rivals

How has branded search demand for Equifax changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Equifax worldwide held steady at 1.5M.
  • Across the 11 months ending August 2026, Equifax’s estimated Share of Search among credit scoring platforms worldwide peaked at 27.5% in March 2026 and was lowest at 23.5% in April 2026.

How did search popularity change for credit scoring platforms worldwide in August 2026?

  1. In August 2026, TransUnion gained estimated Share of Search among credit scoring platforms worldwide, from 16.5% to 19.1%.

  2. In August 2026, FICO gained estimated Share of Search among credit scoring platforms worldwide, from 3.3% to 4.7%.

  3. In August 2026, Experian lost estimated Share of Search among credit scoring platforms worldwide, from 55.3% to 52.5%.

  4. In August 2026, Equifax lost estimated Share of Search among credit scoring platforms worldwide, from 24.8% to 23.5%.

  5. Estimated monthly branded searches for VantageScore worldwide fell 18.5% over 11 measured months, from 8.1K to 6.6K in August 2026.

Where does Equifax compete?

Equifax is ranked in four competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Credit monitoring brands3rd of 614.3%Show ranking
Credit score services3rd of 514.4%Show ranking
Credit repair services3rd of 615.8%Show ranking
Credit scoring platforms2nd of 523.5%Shown above

How is Equifax measured?

Brandwave collects information about searches that people make online using Equifax’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • equifax

Do you work for Equifax? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Creator with pink hair and a pink jacket

Is Equifax your brand?

Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.

Start free