Brandwave

How popular isEquifax in search?

In August 2026, there were an estimated 1.5M branded searches for Equifax worldwide which held steady over the last 11 months. Equifax holds 14.4% estimated Share of Search among credit score services worldwide and is ranked 3rd of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Credit Karma32.1%
  2. Experian32.1%
  3. Equifax14.4%
  4. TransUnion11.7%
  5. ClearScore9.6%
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Which credit score services compete with Equifax?

Equifax against credit score services worldwide, by month

Share of Search by month for Credit Karma, Experian, Equifax, TransUnion, ClearScore. The figures are in the table below the chart.

View monthly share of search table
MonthCredit KarmaExperianEquifaxTransUnionClearScore
Oct 202532.1%32.1%14.4%11.7%9.6%
Nov 202534.9%28.6%15.6%10.4%10.4%
Dec 202531.1%31.1%17%11.4%9.3%
Jan 202632.1%32.1%14.4%11.7%9.6%
Feb 202632.1%32.1%14.4%11.7%9.6%
Mar 202635.6%29.2%15.9%10.6%8.7%
Apr 202632.1%32.1%14.4%11.7%9.6%
May 202632.8%32.8%14.7%9.8%9.8%
Jun 202632.8%32.8%14.7%9.8%9.8%
Jul 202632.8%32.8%14.7%9.8%9.8%
Aug 202632.1%32.1%14.4%11.7%9.6%
Sep 2026—————

  1. 1.Credit Karma

    32.1%

    Held 1st. 3.4M estimated branded searches, 0% vs prior month. Share -0.7 points.

  2. 2.Experian

    32.1%

    Held 2nd. 3.4M estimated branded searches, 0% vs prior month. Share -0.7 points.

  3. 3.Equifax

    14.4%

    Held 3rd. 1.5M estimated branded searches, 0% vs prior month. Share -0.3 points.

  4. 4.TransUnion

    11.7%

    Moved from 5th to 4th. 1.2M estimated branded searches, +22% vs prior month. Share +1.9 points.

  5. 5.ClearScore

    9.6%

    Moved from 4th to 5th. 1M estimated branded searches, 0% vs prior month. Share -0.2 points.

Compare search popularity between Equifax and its closest rivals

How has branded search demand for Equifax changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Equifax worldwide held steady at 1.5M.
  • Across the 11 months ending August 2026, Equifax’s estimated Share of Search among credit score services worldwide peaked at 17% in December 2025 and was lowest at 14.4% in October 2025.

How did search popularity change for credit score services worldwide in August 2026?

  1. In August 2026, TransUnion overtook ClearScore to rank 4th among credit score services worldwide, at 11.7%.

  2. In August 2026, Credit Karma lost estimated Share of Search among credit score services worldwide, from 32.8% to 32.1%.

  3. In August 2026, Experian lost estimated Share of Search among credit score services worldwide, from 32.8% to 32.1%.

Where does Equifax compete?

Equifax is ranked in four competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Credit monitoring brands3rd of 614.3%Show ranking
Credit score services3rd of 514.4%Shown above
Credit repair services3rd of 615.8%Show ranking
Credit scoring platforms2nd of 523.5%Show ranking

How is Equifax measured?

Brandwave collects information about searches that people make online using Equifax’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • equifax

Do you work for Equifax? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

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