Equifax vs Experian:Which is more popular by branded search?
In August 2026, Experian had more branded searches than Equifax among credit score services worldwide. Experian was estimated to have 3.4M branded searches compared to Equifax’s 1.5M, and held a 32.1% Share of Search versus Equifax’s 14.4%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Equifax or Experian?
Compare the services that show credit scores. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Experian, Equifax. The figures are in the table below the chart.
View monthly share of search table
| Month | Credit Karma | Experian | Equifax | TransUnion | ClearScore |
|---|---|---|---|---|---|
| Oct 2025 | 32.1% | 32.1% | 14.4% | 11.7% | 9.6% |
| Nov 2025 | 34.9% | 28.6% | 15.6% | 10.4% | 10.4% |
| Dec 2025 | 31.1% | 31.1% | 17% | 11.4% | 9.3% |
| Jan 2026 | 32.1% | 32.1% | 14.4% | 11.7% | 9.6% |
| Feb 2026 | 32.1% | 32.1% | 14.4% | 11.7% | 9.6% |
| Mar 2026 | 35.6% | 29.2% | 15.9% | 10.6% | 8.7% |
| Apr 2026 | 32.1% | 32.1% | 14.4% | 11.7% | 9.6% |
| May 2026 | 32.8% | 32.8% | 14.7% | 9.8% | 9.8% |
| Jun 2026 | 32.8% | 32.8% | 14.7% | 9.8% | 9.8% |
| Jul 2026 | 32.8% | 32.8% | 14.7% | 9.8% | 9.8% |
| Aug 2026 | 32.1% | 32.1% | 14.4% | 11.7% | 9.6% |
| Sep 2026 | — | — | — | — | — |
How has the Equifax and Experian comparison changed over the last 12 months?
3 findings
- Experian was ahead of Equifax in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Equifax’s estimated Share of Search among credit score services worldwide held steady at 14.4%, and its estimated monthly branded searches held steady at 1.5M.
- Across the 11 months ending August 2026, Experian’s estimated Share of Search among credit score services worldwide held steady at 32.1%, and its estimated monthly branded searches held steady at 3.4M.
How did search popularity change for credit score services worldwide in August 2026?
1 change
In August 2026, Experian lost estimated Share of Search among credit score services worldwide, from 32.8% to 32.1%.
How each brand is measured
Brandwave collects information about searches that people make online using Equifax’s and Experian’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.