Brandwave

How popular isExperian in search?

In August 2026, there were an estimated 3.4M branded searches for Experian worldwide which held steady over the last 11 months. Experian holds 31.9% estimated Share of Search among credit monitoring brands worldwide and is ranked 2nd of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Credit Karma31.9%
  2. Experian31.9%
  3. Equifax14.3%
  4. TransUnion11.6%
  5. ClearScore9.5%
  6. Credit Sesame0.71%
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Where does Experian compete?

Experian is ranked in four competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Credit monitoring brands2nd of 631.9%Shown below
Credit score services2nd of 532.1%Show ranking
Credit repair services2nd of 635.2%Show ranking
Credit scoring platforms1st of 552.5%Show ranking

Which credit monitoring brands compete with Experian?

Experian against credit monitoring brands worldwide, by month

Share of Search by month for Credit Karma, Experian, Equifax, TransUnion, ClearScore. The figures are in the table below the chart.

View monthly share of search table
MonthCredit KarmaExperianEquifaxTransUnionClearScoreCredit Sesame
Oct 202531.8%31.8%14.2%11.6%9.5%1%
Nov 202534.6%28.3%15.5%10.3%10.3%0.93%
Dec 202530.8%30.8%16.9%11.2%9.3%1%
Jan 202631.8%31.8%14.2%11.6%9.5%1%
Feb 202631.8%31.8%14.2%11.6%9.5%1%
Mar 202635.3%28.9%15.8%10.5%8.6%0.95%
Apr 202631.9%31.9%14.3%11.6%9.5%0.86%
May 202632.6%32.6%14.6%9.7%9.7%0.88%
Jun 202632.6%32.6%14.6%9.7%9.7%0.88%
Jul 202632.6%32.6%14.6%9.7%9.7%0.72%
Aug 202631.9%31.9%14.3%11.6%9.5%0.71%
Sep 2026——————

  1. 1.Credit Karma

    31.9%

    Held 1st. 3.4M estimated branded searches, 0% vs prior month. Share -0.7 points.

  2. 2.Experian

    31.9%

    Held 2nd. 3.4M estimated branded searches, 0% vs prior month. Share -0.7 points.

  3. 3.Equifax

    14.3%

    Held 3rd. 1.5M estimated branded searches, 0% vs prior month. Share -0.3 points.

  4. 4.TransUnion

    11.6%

    Moved from 5th to 4th. 1.2M estimated branded searches, +22% vs prior month. Share +1.9 points.

  5. 5.ClearScore

    9.5%

    Moved from 4th to 5th. 1M estimated branded searches, 0% vs prior month. Share -0.2 points.

  6. 6.Credit Sesame

    0.71%

    Held 6th. 74K estimated branded searches, 0% vs prior month. Share 0 points.

Compare search popularity between Experian and its closest rivals

How has branded search demand for Experian changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Experian worldwide held steady at 3.4M.
  • Across the 11 months ending August 2026, Experian’s estimated Share of Search among credit monitoring brands worldwide peaked at 32.6% in July 2026 and was lowest at 28.3% in November 2025.

How did search popularity change for credit monitoring brands worldwide in August 2026?

  1. In August 2026, TransUnion overtook ClearScore to rank 4th among credit monitoring brands worldwide, at 11.6%.

  2. In August 2026, Credit Karma lost estimated Share of Search among credit monitoring brands worldwide, from 32.6% to 31.9%.

  3. In August 2026, Experian lost estimated Share of Search among credit monitoring brands worldwide, from 32.6% to 31.9%.

  4. Estimated monthly branded searches for Credit Sesame worldwide fell 32.7% over 11 measured months, from 110K to 74K in August 2026.

How is Experian measured?

Brandwave collects information about searches that people make online using Experian’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • experian

Do you work for Experian? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

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