Credit score services:Which brands are most popular in search?
Credit Karma and Experian share the highest estimated Share of Search among credit score services worldwide, at 32.1% in August 2026. These are worldwide searches for English-language branded terms.
Credit Karma32.1%
Experian32.1%Equifax14.4%
TransUnion11.7%
ClearScore9.6%
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Share of SearchLeaderboard
Compare the services that show credit scores. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Credit Karma, Experian, Equifax, TransUnion, ClearScore. The figures are in the table below the chart.
View monthly share of search table
| Month | Credit Karma | Experian | Equifax | TransUnion | ClearScore |
|---|---|---|---|---|---|
| Oct 2025 | 32.1% | 32.1% | 14.4% | 11.7% | 9.6% |
| Nov 2025 | 34.9% | 28.6% | 15.6% | 10.4% | 10.4% |
| Dec 2025 | 31.1% | 31.1% | 17% | 11.4% | 9.3% |
| Jan 2026 | 32.1% | 32.1% | 14.4% | 11.7% | 9.6% |
| Feb 2026 | 32.1% | 32.1% | 14.4% | 11.7% | 9.6% |
| Mar 2026 | 35.6% | 29.2% | 15.9% | 10.6% | 8.7% |
| Apr 2026 | 32.1% | 32.1% | 14.4% | 11.7% | 9.6% |
| May 2026 | 32.8% | 32.8% | 14.7% | 9.8% | 9.8% |
| Jun 2026 | 32.8% | 32.8% | 14.7% | 9.8% | 9.8% |
| Jul 2026 | 32.8% | 32.8% | 14.7% | 9.8% | 9.8% |
| Aug 2026 | 32.1% | 32.1% | 14.4% | 11.7% | 9.6% |
| Sep 2026 | — | — | — | — | — |
This month’s ranking, August 2026
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 32.1% | 3.4M | 0% | -0.7 points | |
| 2, held 2nd | 32.1% | 3.4M | 0% | -0.7 points | |
| 3, held 3rd | 14.4% | 1.5M | 0% | -0.3 points | |
| 4, moved from 5th to 4th | 11.7% | 1.2M | +22% | +1.9 pointsmoved from 5th to 4th | |
| 5, moved from 4th to 5th | 9.6% | 1M | 0% | -0.2 pointsmoved from 4th to 5th |
32.1%
Held 1st. 3.4M estimated branded searches, 0% vs prior month. Share -0.7 points.
2.
Experian32.1%
Held 2nd. 3.4M estimated branded searches, 0% vs prior month. Share -0.7 points.
3.
14.4%
Held 3rd. 1.5M estimated branded searches, 0% vs prior month. Share -0.3 points.
11.7%
Moved from 5th to 4th. 1.2M estimated branded searches, +22% vs prior month. Share +1.9 points.
9.6%
Moved from 4th to 5th. 1M estimated branded searches, 0% vs prior month. Share -0.2 points.
Compare search popularity between leading brands
- Credit Karma vs Experian: compare search popularity
- Credit Karma vs TransUnion: compare search popularity
- Credit Karma vs ClearScore: compare search popularity
- Experian vs TransUnion: compare search popularity
- Experian vs ClearScore: compare search popularity
- Equifax vs TransUnion: compare search popularity
- Equifax vs ClearScore: compare search popularity
- TransUnion vs ClearScore: compare search popularity
- Compare any of these brands
Which brand is most popular in search among credit score services worldwide?
5 brands
Credit Karma and Experian share the highest estimated Share of Search among credit score services worldwide, at 32.1% in August 2026.
| Brand | Share of Search | Peak | Low | Rank |
|---|---|---|---|---|
| Credit Karma | 32.1% | 35.6%Mar 2026 | 31.1%Dec 2025 | 1st |
| Experian | 32.1% | 32.8%May 2026 | 28.6%Nov 2025 | 2nd |
| Equifax | 14.4% | 17%Dec 2025 | 14.4%Oct 2025 | 3rd |
| TransUnion | 11.7% | 11.7%Oct 2025 | 9.8%May 2026 | 4th |
| ClearScore | 9.6% | 10.4%Nov 2025 | 8.7%Mar 2026 | 5th |
Each finding as a sentence
- Across the 11 months ending August 2026, Credit Karma’s estimated Share of Search among credit score services worldwide peaked at 35.6% in March 2026 and was lowest at 31.1% in December 2025.
- Across the 11 months ending August 2026, Experian’s estimated Share of Search among credit score services worldwide peaked at 32.8% in May 2026 and was lowest at 28.6% in November 2025.
- Across the 11 months ending August 2026, Equifax’s estimated Share of Search among credit score services worldwide peaked at 17% in December 2025 and was lowest at 14.4% in October 2025.
- Across the 11 months ending August 2026, TransUnion’s estimated Share of Search among credit score services worldwide peaked at 11.7% in October 2025 and was lowest at 9.8% in May 2026.
- Across the 11 months ending August 2026, ClearScore’s estimated Share of Search among credit score services worldwide peaked at 10.4% in November 2025 and was lowest at 8.7% in March 2026.
- Across the 11 months ending August 2026, Credit Karma, Experian, Equifax, TransUnion and ClearScore held steady: their estimated Share of Search among credit score services worldwide each moved less than 0.5 percentage points.
How did search popularity change for credit score services worldwide in August 2026?
3 changes
In August 2026, TransUnion overtook ClearScore to rank 4th among credit score services worldwide, at 11.7%.
In August 2026, Credit Karma lost estimated Share of Search among credit score services worldwide, from 32.8% to 32.1%.
In August 2026, Experian lost estimated Share of Search among credit score services worldwide, from 32.8% to 32.1%.
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