Credit Karma vs Equifax:Which is more popular by branded search?
In August 2026, Credit Karma had more branded searches than Equifax among credit monitoring brands worldwide. Credit Karma was estimated to have 3.4M branded searches compared to Equifax’s 1.5M, and held a 31.9% Share of Search versus Equifax’s 14.3%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Credit Karma or Equifax?
Compare the credit monitoring brands operators run on. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Credit Karma, Equifax. The figures are in the table below the chart.
View monthly share of search table
| Month | Credit Karma | Experian | Equifax | TransUnion | ClearScore | Credit Sesame |
|---|---|---|---|---|---|---|
| Oct 2025 | 31.8% | 31.8% | 14.2% | 11.6% | 9.5% | 1% |
| Nov 2025 | 34.6% | 28.3% | 15.5% | 10.3% | 10.3% | 0.93% |
| Dec 2025 | 30.8% | 30.8% | 16.9% | 11.2% | 9.3% | 1% |
| Jan 2026 | 31.8% | 31.8% | 14.2% | 11.6% | 9.5% | 1% |
| Feb 2026 | 31.8% | 31.8% | 14.2% | 11.6% | 9.5% | 1% |
| Mar 2026 | 35.3% | 28.9% | 15.8% | 10.5% | 8.6% | 0.95% |
| Apr 2026 | 31.9% | 31.9% | 14.3% | 11.6% | 9.5% | 0.86% |
| May 2026 | 32.6% | 32.6% | 14.6% | 9.7% | 9.7% | 0.88% |
| Jun 2026 | 32.6% | 32.6% | 14.6% | 9.7% | 9.7% | 0.88% |
| Jul 2026 | 32.6% | 32.6% | 14.6% | 9.7% | 9.7% | 0.72% |
| Aug 2026 | 31.9% | 31.9% | 14.3% | 11.6% | 9.5% | 0.71% |
| Sep 2026 | — | — | — | — | — | — |
How has the Credit Karma and Equifax comparison changed over the last 12 months?
3 findings
- Credit Karma was ahead of Equifax in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Credit Karma’s estimated Share of Search among credit monitoring brands worldwide moved from 31.8% to 31.9%, and its estimated monthly branded searches held steady at 3.4M.
- Across the 11 months ending August 2026, Equifax’s estimated Share of Search among credit monitoring brands worldwide moved from 14.2% to 14.3%, and its estimated monthly branded searches held steady at 1.5M.
How did search popularity change for credit monitoring brands worldwide in August 2026?
1 change
In August 2026, Credit Karma lost estimated Share of Search among credit monitoring brands worldwide, from 32.6% to 31.9%.
How each brand is measured
Brandwave collects information about searches that people make online using Credit Karma’s and Equifax’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Credit Karma
1 branded search term
- credit karma
Equifax
1 branded search term
- equifax
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.